Top Tweets for #futuretechpharma
@hanskaspersetz sat down with @MMMnews senior editor, Larry Dobrow, after #FutureTechPharma to discuss how technology is causing healthcare marketing agencies to become more specialized. Watch the video here! https://t.co/XvCOazz3Sp #pharmabrands #hcmktg #AI #machinelearning
Hello Philly! We're so excited to be at #FutureTechPharma to hear @hanskaspersetz speak! Looking forward to some great presentations on the intersection between #technology, #AI, and pharma marketing. #hcmktg #nlp #pharmamktg https://t.co/kPNUXsTT0Z
Johnson & Johnson follows the 60/40 rule across their social channels. 60% is their messaging about about what they are doing. 40% is about what is going on across the topical space. #hcmktg #pharmamktg #FutureTechPharma
#futuretechpharma https://t.co/Lml7GiqZwn
Amazing panel of women at @MMMnews FutureTech conference today. Kudos to @amyturnquist for putting the panel together and Fran Howell @melinda decker and @shetal Vyas for down great insights #hbaimpact
3 behavioral design principles for success
Reduce friction
Habit formation
Collect data and optimize
-Jerry Barsz @PillsyApp #futuretechpharma
Agency #partnership must-haves: transparency, honesty, understanding each others value, having each others back – Paul Murasko #Sunovion #FutureTechPharma
Paul Murasko of #Sunovion points out the agency/client relationship needs to be a partnership so strong it's an extension of the client's team #amen #FutureTechPharma
When building a marketing campaign or better a product… “Find the cup holders”. Find the feature that drives the behavior, the emotional response, the things that people have ZERO price sensitivity about. #hcmktg #pharmamktg #FutureTechPharma
People make purchase decisions emotionally, so brands need to create that emotional connection #futuretechpharma #aqua
“The more important the decision, the more emotionally involved you get” - Jim DeMaioribus #FutureTechPharma
Jim DeMaioribur - To change behavior, you must appeal to both the rational and emotional side. #FutureTechPharma
Looking for ways to connect with your customers on an emotional level? Tech might be the answer! Join us April 17th at #FutureTechPharma and find out how technological advancements can be beneficial for the future. https://t.co/JfMbI27JlZ
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