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Most people who make money have no clue as to what to do with the money and make poor choices. All wealth management startups I've met assume assumes that the only thing that matters is net IRR - again nobody seems to be willing to learn about the customer's motivations. They also assume that all customers are the same and want the same out of the product. I'm yet to meet a startup that truly understands and segments of users from the get go. As a right-brained (bird-brained ?) investor my approach & risk appetite are quite different from a left-brained person - doesn't matter if both are the same age, have the same net worth & have the same goals in life. Portfolio value growth are but one (necessary) metric to measure - but I'd love to see a wealth management startup approach this problem with a holistic view. What assets do I have, do I know why I got them, what do I intend to do with them, when do I plan to exit them, what I intend to do with the net proceeds? What am I building up towards? If I do have disposable money, what would give me the most satisfaction? We are only just getting started - long ways to go....