Top Tweets for #iabtrust
Join us for Digital Trust Forum to hear @openslate's stance on content targeting as the industry's past, present & future ⏭️ and the need for a return to fundamentals, powered by new data & insights.
🗓️Wednesday 26 May
Explore more about #IABTrust🔎https://t.co/v1XKGhH5rT
We're bringing back Digital Trust Forum on 26 May, the event will be divided into 3 sections:
🔎Digital advertising's trust issue
💡The progress made
⏭️A trusted future
🗓️ When? 26 May, 10am - 1pm
📍Virtual
Get to know the speakers for #IABTrust➡️https://t.co/v1XKGhH5rT
Our speakers bringing you a host of inspiring, challenging & thought-provoking sessions for #IABTrust include:
Amazon Advertising
@Facebook
@tiktok_uk
@Telegraph
@AppsFlyer
@HybridTheory_GL & @openslate
Explore the agenda for Digital Trust Forum➡️ https://t.co/v1XKGhH5rT
This May, Digital Trust Forum returns in virtual form ⏭️
Expect frank discussions digging into the issues that matter, from supply chain transparency to the evolution of fake news & the impact we can have by taking collective action.
Details👉 https://t.co/v1XKGhH5rT
#IABTrust
Nuggets from Newsworks: Help us #unblocktheblocklists. Let us know the innocent words and phrases you have seen on blocklists. On our list this week: is, Manchester, Peppa Pig, sperm whale & Star Wars #IABTrust https://t.co/OTGp9tOBkO
Missed our Digital Trust Forum this week? Look no further, here are the key takeouts from the day: https://t.co/p6UeZxJFUa #IABTrust #digital #advertising
.@tdegroose on how misuse of content verification technology is inadvertently harming publishers, speaking at our Digital Trust Forum yesterday 👇#IABTrust
Prohibited Peppa Pig perplexes pound-pinched publishers
https://t.co/L9ii1yNKub
Important speech from @tdegroose at the #IABTrust event regarding the unintended consequences advertising blocklists are having on journalism.
https://t.co/5yFnnJyyk7
In a world of fake news, misinformation and propaganda, trusted #journalism matters more now than ever before @Tdegroose @IABUK #IABTrust
Thank you @IABUK (and all the speakers) for an excellent #IABTrust forum. Industry should know what it needs to do to deliver public & industry trust in #digitaladvertising @tag_today
That's all for our first Digital Trust Forum. We hope you had a great day!
Thanks to all our delegates, speakers and of course our sponsors @Facebook @integralads @VerizonMedia_UK @openslate @OracleDataCloud and @TripleLiftHQ.
#IABTrust
@OmnigovUK @cabinetofficeuk Amanda Svensson is sharing the work @cabinetofficeuk are doing to tackle trust:
➡️ Challenging viewability norms
➡️ Challenging the reliance of data
➡️ Improving supply chain transparency
➡️ A new framework for brand safety
➡️ Rigorous selection
➡️ Being a trusted voice
#IABTrust
What an awesome shot - quite simply says it all: Journalism matters. ❤️ #IABTrust #Blocklists #Journalism
In a world of fake news, misinformation and propaganda, trusted #journalism matters more now than ever before @Tdegroose @IABUK #IABTrust
Closing the day, Paul Knight, CEO of @OmnigovUK is joined at #IABTrust by Amanda Svensson, Chief Media and Marketing Data Officer for @cabinetofficeuk.
They're discussing how OmniGOV, alongside HM Government, are proactively tackling trust in communications. #IABTrust
A big thank you to @IABUK for a great day at today's Digital Trust Forum. You can read @Tdegroose's speech about content verification here: https://t.co/Dw22ZZR0mS #IABTrust
Neal Thurman, Director at @ForBetterAds giving an important - and to many, surprising - update on the declining use of ad blockers and how a better user experience is helping drive that decline. #IABTrust
@Christie_D_N So finally, what are the solutions to deepfakes?
1. Updated legal frameworks
2. Proactive engagement
3. AI solutions are getting cleverer
4. Personal vigilance - tell your friends and be aware!
Super interesting insight into this new threat from @NinaDSchick at #IABTrust
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