Top Tweets for #msiconf
Important insights from @PeterNGolder on long-term market leadership: “handle with care - leadership is fragile” #msiconf
Great way to start day 3, Summit 2020: Behavioral scientist (& “Survivor” contestant) @ProfGoldsmith w tactical insights on marketing in an age of “never enough.” #msiconf
Old problem, new data: Randy Bucklin @uclaanderson demonstrates value of scientific approach to targeting playlists in disrupted music industry #msiconf
“Think about it: People who buy from ebay sellers w 100% feedback are less likely to return than those who buy from sellers w 98 or 99% rating”. @steve_tadelis on feedback bias and engineering trust in online marketplaces #msiconf
Super-engaging presentation by @htcypher on pushing the boundaries of predictive marketing in venture building #msiconf
Who knew? Amazon patented “one click” in 1997 for 20-year advantage @barbarakahn on how Amazon keeps winning by continuously redefining “frictionless” #msiconf
What quadrant do you own? Think again. Good is not good enough. A winning strategy wins at two (at minimum). Read the book: “The Shopping Revolution” @barbarakahn A Winning Marketing Strategy in Disruptive times. #MSIconf
We’re starting Summit 2020 w @barbarakahn overview of retail “apocalypse”. It’s possible to survive, but “good enough” is constantly changing. #msiconf
MSI Exec Dir Carl Mela offers final wrap-up at Spring Trustees Meeting. Per usual, we are treated to a deeply knowledgeable overview, delivered on a dime! Thanks Carl - we are so fortunate in our academic superstars! #msiconf @DukeFuqua
Thank-you to @martynjcrook for thoughtful presentation on taking insights into action @CocaColaCo #marketingscienceexcellence #msiconf
2019 MSI Best Paper Award to Ryan Hamilton & @uma_karma “4 Minds of The Customer: A Framework for Understanding and Applying the Science of Decision Making #msiconf @EmoryGoizueta https://t.co/yB6mAFvifl
Doctors today spend about 8 of 15-minute patient meeting looking at a screen. Can AI rebuild the doctor-patient relationship? Dusty Majumdar, DeepRX, makes a case for optimism #msiconf
Medical data is expected to double every 73 days by 2020. Human beings can’t keep up. Dusty Majumdar, DeepRX, discusses the hype, hubris & hope of AI in healthcare. #msiconf
Thanks to @TuckSchool Kusum Ailawadi for kicking off #msiconf w new ways to think about multichannel distribution: “Don’t let the distribution tail wag the strategy dog.”
Here’s a link to Ken Wilbur et al paper on advertising & brand attitudes @RadySchool #msiconf https://t.co/bc9ZdBqjKe
1. Advertising attribution is difficult. 2. Cross-channel attribution even more so. 3. Customer heterogeneity makes it nearly impossible. @vibhanshu solves all 3 problems in research using novel ML tools. @UCIrvine #msiconf
With so much data & tools, we should be in the golden age of decision making. So why do we struggle? @chris_j_frank outlines 7 Thoughtful principles to faster, better decisions #msiconf
@MktgScience Cheryl Toto and Carl Mela kicking off the #MSIconf. “Marketing Analytics for the Transforming Media Landscape” . A topic I happen to have a lot of passion around. #InvestinAnswers
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