Top Tweets for #programmaticAdvertising
This week on the Digital & Dirt podcast, Ian sits down with Todd Johnson of Viant to discuss AI, programmatic advertising, attention measurement, and the future of media buying.
Listen now: https://t.co/MeK4CNihdP
#DigitalAndDirt #Advertising #AI #ProgrammaticAdvertising
Looking to maximize your sports app or website revenue during upcoming events? Let's talk.
#GoogleAdX #SportsMonetization #ProgrammaticAdvertising #FIFAWorldCup #SportsApps #FootballApps #Fifaworldcup #PublisherRevenue #AdTech #DigitalAdvertising #HeaderBidding #UswaAds
.@PubMatic and @GracenoteLive have partnered to bring content-level intelligence and live sports data to CTV advertising, helping brands make smarter programmatic ad-buying decisions.
More here: https://t.co/01ox6qYshB
#PubMatic #Gracenote #CTV #AdTech #ProgrammaticAdvertising #Streaming #Advertising #Marketing #Media #LiveSports
Programmatic political ad spend is taking over.
• 2016: 15% programmatic, 85% traditional
• 2020: 45% programmatic, 55% traditional
• 2024: 75% programmatic, 25% traditional
• 2026: 90% programmatic, 10% traditional
#ProgrammaticAdvertising #PoliticalAds #AdTech #Campaigns
Great story, but can you prove it?
The only thing standing between proof and performance now is how connected your stack is.
#CTV #AdTech #ProgrammaticAdvertising #ROAS #MediaBuying
Apply today to gain practical insights from leaders. Domenic Venuto from Horizon Media, John Kahn from Publicis Groupe, Jeet Atomicads, alongside Tom Triscari.
Seats are limited. RSVP link in the comments.
#CannesLions #AI #Automation #MediaOperations #ProgrammaticAdvertising
PepsiCo Senior Director Maneesha Khanna steps down after 13 years
https://t.co/Ugu7XMsJI6
#PepsiCo #programmaticadvertising #leadershiptransition #SeniorDirectorStrategy
Connected TV ad spend is rising fast.
U.S. CTV ad spend has grown +156.3% since 2020 and is forecast to reach $38.0B in 2026.
By 2028, CTV is expected to overtake traditional linear TV spend.
#CTVAdvertising #AdTech #StreamingAds #DigitalMarketing #ProgrammaticAdvertising
.@TheTradeDesk and @PublicisGroupe have resolved their ad-tech fee dispute, with Publicis resuming recommendations of the platform after both companies addressed audit-related concerns.
More here: https://t.co/i7SZDdh9At
#TheTradeDesk #Publicis #AdTech #ProgrammaticAdvertising #DigitalAdvertising #MediaBuying #Marketing #Advertising #PublicisGroupe #DSP
Great story, but the delivery is where the spend gets lost. Attention is abundant in a moment this big — precision is the rare part.
#WorldCup2026 #AdTech #CTV #ProgrammaticAdvertising #MediaBuying
Confused about programmatic advertising? This guide makes it simple, practical, and easy to understand 👉 https://t.co/NQODgm9Fqe
.
#hashecomputersolutions #blog #Digitalmarketing #programmaticadvertising
How DSP Acquisition Works: From Agreement to Platform Launch - #AdExchange #AdNetwork #AdTech #AdTechEurope #AdTechInnovation #DemandSidePlatform #DSPAcquisition #DSPLaunch #DSPOwnership #MediaBuying #ProgrammaticAdvertising #ProgrammaticDSP #Programmat...
https://t.co/R8gqZWdpge
Magnite the largest independent sell-side advertising company, announced the launch of Magnite Orchestration.
Link to full story in comments.
#Magnite #AgenticAdvertising #AdTech #ProgrammaticAdvertising #AIAdvertising
Contextual targeting isn't nostalgia — it's a reckoning.
India's digital landscape was contextually native before it was fashionable. Here's why that matters now.
Link in Comment 🔗
#ContextualTargeting #AdTechIndia #ProgrammaticAdvertising
Samsung Ads expands programmatic access to Smart TV home screen inventory
https://t.co/2KXM2nVsi1
#CTVadvertising #advertising #smartTV #TheTradeDesk #programmaticadvertising #ConnectedTV #SamsungAds
@wearemiq , the global programmatic services and technology partner, announced a major expansion of Sigma.
Full article in the comments box.
#MiQSigma #MiQ #ProgrammaticAdvertising #AdTech #MarketingTechnology
🌐 The future of media is hybrid—and YouTube’s leading it. Listen: https://t.co/5KKByc3oCB
#YouTube #YouTubeMarketing #ConnectedTV #AI #AIOptimization #AIAdvertising #ProgrammaticAdvertising #ProgrammaticAds #Podcast #Podcasting #DigitalMarketing #AIMax #MarketingTrends
Strong programmatic campaigns rarely lean on one channel. Display builds reach. Video builds recall. CTV holds attention. Retargeting closes intent. The advantage sits in how channels connect. #CTV #ProgrammaticAdvertising
@VidMob Launches Vidmob360, Introducing a Composable Creative Intelligence Layer for AI-Driven Media Ecosystems
Read More: https://t.co/DwqEcblpid
#CreativeIntelligence #dailyworkflows #martech360 #ModelContextProtocol #news #programmaticadvertising #VidMob
Premium inventory, real shopping data, and full-funnel tracking in one platform.
It turns streaming ads into measurable performance.
#FullFunnelMarketing #AmazonAds #ProgrammaticAdvertising #DataDriven
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