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The line between music creator & consumer is about to get very blurry. Think about this: → Apple Music has 90 million subscribers → Bandlab has 60 million music creators Every 3 Apple listeners has 2 Bandlab creators vying for their ear! How many of TikTok’s 1.6 billion users will join these ranks with their upcoming AI tools to “significantly lower the music creation barrier”? Or Google’s MusicLM? Or 100 others on the way. This can be a good thing for capital "A" Artists. If done right. Interactivity > passivity. Music’s big opportunity is creation. Not consumption.