Everyone is spending billions trying to build the smartest AI.
Apple might win by not doing that.
Rent the model.
Own the device.
Own the OS.
Own the context.
Run more of it locally over time.
If models become commodities, Apple is in a ridiculously strong position.
again i repeat
please
pls stop overcomplicating paid ads for saas
just do this
google ads
find bottom of funnel keywords related to the product
phrase match bidding on those keywords
landing pages H1 title and Paragraph 1 have the keyword you're bidding on
have a conversion event for signup
have a conversion event for payment
facebook ads
target all of facebook
test 20 pieces of ad creative a week
the winners go into their own conversion campaigns with dedicated spend
make landing pages H1 title and Paragraph 1 related to the ad
have a conversion event for signup
have a conversion event for payment
create a dashboard to track all of this data use something like Graphed or looker studio
measure ROI by looking at CAC vs customer lifetime value vs payback period
if you put $1 in and $5 of customer lifetime value comes out you're good
if you want this link below
Crazy story
> $200M+ consumer brand selling air & water purifiers
> allegedly funnels money into a religious organization tied to child abuse
> its guru was convicted on 20 counts of child molestation and fled before sentencing
> former employees say the company wired $10M for his bond
> journalists reportedly tried to investigate, then the stories disappeared
https://t.co/8Kq6kjNaPF