Betti Hornyak

Internal Comms & Social media @toyota_europe. Proud mum. Photography & design lover. Owner of 100+ pairs of shoes. Opinions expressed are mine alone.

[Betti Hornyak @HBetti]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[Betti Hornyak @HBetti]

@KristofPittel Or KETCHUP as license plate 🙈 #NeverUnderstoodPersonalizedLicenseplates

[Betti Hornyak @HBetti]

End of a ‘short’ era? - Agency 'thrives' after ditching social media and #influencers to focus on traditional PR https://t.co/6Ov8bH9j7T via @prweekuknews #influencermarketing #socialmedia

[Betti Hornyak @HBetti]

A small reminder for all of us currently having to download out of a blue 78 new apps... #peoplefirst #strategyfirst

[Betti Hornyak @HBetti]

Interesting conference today on #digitalworkplace & #social #intranet solutions. Is it for everyone right now? I doubt that! But one thing is clear it’s not gonna happen overnight & organisations better think of what they really wanna achieve #valueconf19 Thanks @gvanleemput

[Betti Hornyak @HBetti]

@DarrylMcCarthy 😉

[Betti Hornyak @HBetti]

How to measure #InfluencerMarketing efficiently https://t.co/vX3M42y9Qv via @cmicontent

[Betti Hornyak @HBetti]

Hefty little list! > 50 of the Best Social Media Tools Selected by Top Marketers https://t.co/Ns5PZhr63p via @cmicontent

[Betti Hornyak @HBetti]

Is their model focusing so much on #advertising money the right one? #Facebook https://t.co/WVaB3LDCsw

[Betti Hornyak @HBetti]

To boost your #reach, you can tie your branded #content strategy into your #PR strategy. Rather than simply trying to create a trend story, integrated teams can create brand driven digital trends with creative assets
https://t.co/rHw82786VU

[ADWEEK @Adweek]

How Toyota's investment in music festivals continues to pay off: https://t.co/7gaCCwP5oH

[Betti Hornyak @HBetti]

@jyjault Pffff you better be! (Enjoy btw 😉)

[Betti Hornyak @HBetti]

How the World’s Top CEOs Use #SocialMedia - a unique opportunity for execs to join & shape public conversation https://t.co/RsjONOD1Si

[Traackr @traackr]

Who are Influential #Advocates? @joeDmarti defines in this glossary: https://t.co/vdmFr96eJr

[Betti Hornyak @HBetti]

#Fashion, #bloggers & #influencers https://t.co/IU5oQ5UOJq

[Betti Hornyak @HBetti]

Finally! @Canva is here with videos & #GIF-s. Just what was missing, great feature #CanvaAnimator https://t.co/sOIyl4IAvl

[Betti Hornyak @HBetti]

@ScottMBrownlee Ok, how appropriate the naming is we can discuss. But it's always mentioned under influencer marketing - I haven't invented

[Betti Hornyak @HBetti]

@ScottMBrownlee It can be unpaid: bloggers-brands common interest. Similar to journalists-brands relationship (done by PR)...

[Betti Hornyak @HBetti]

@ScottMBrownlee There's other way of influencer marketing than big budget celebrity collaboration (done by marketing).

[Betti Hornyak @HBetti]

@ScottMBrownlee Don't agree, also studies show differently:if done well it works cause it’s built on authentic relationships between consumer & influencers