Improving the buying process is no guaranty there is a market for your product. It simply makes one equally attractive product easier to buy.
At the end of the day, we want to make products that are NOT equally attractive, and you won't discover that in the buying process #jtbd
And in more good news...remember all that stuff about the return of inflation and the need for rate increases? Well read this. Especially the last line. https://t.co/d4hxXCgkBV Never let mere facts get in the way of a self-serving ideology.
Are you sizing opportunities with a product-based definition of the market? This could be leading you down an expensive MVP that customers don't even want. Learn how to size the market correctly with JTBD. https://t.co/rvb7ZBfUKy
#jtbd#jobstobedone#productmanagement
It's really hard to define a #JTBD when you sit in a room w/ friends and ask "How can we change the world?"
Most innovators are not starting from scratch. Apply your capabilities to areas you want to investigate & job executors you can study
https://t.co/cBOaruIsXh
Looking for a foundational introduction to #servicedesign? Well, my most recent talk is now up as a recording! "Introduction to Service Design" https://t.co/HfCzYcUCGR (with an angle towards SD in higher ed, and a bit about my team at Stanford!)
It's been a while... but I have a new blog post answering the #1 question I've gotten this past year: What is the difference between a current-state and a future-state service blueprint? https://t.co/L6xw5CiAft #servicedesign#blueprinting#serviceblueprint
Tying customers' needs to product features is a challenge for most product and development teams. At MURAL, we try to solve this issue using Jobs To Be Done. #JTBD#designthinking
https://t.co/pNU5JtyGRb
Picture of the day from Llewellyn Consulting. Gross World Product went from 18 to 77 trillion since 1980. Massive Growth. Where did all the money go? Right to the top.
Whoever said that the two #JTBD camps can't unify the theory is dead wrong. Here's my attempt to unify Outcome-driven Innovation (Jobs as Jobs) with New Me (Jobs as Progress)
#JobstobeDone
I've released an app to convert your (formatted) data into a mental model diagram. It has been a while in development, but at last it is here! https://t.co/iTATbaiH9a