Heather (Scott) Zurisko

PR Manager at ZOLL; @NewhouseSU Alum M.S. in PR; Animal Enthusiast; Artist; Aspiring Foodie; Life-Long Learner; Curious Mind

[Heather (Scott) Zurisko @heatscot]

#Transparency in the face of #crisis shouldn't be "unprecedented." @Uber reminds us it's not about convincing others the problem doesn't exist, it's about recognizing you're responsible for addressing it. #TuesdayThoughts via @NBCNews: https://t.co/2uTgNwlj4d

[Heather (Scott) Zurisko @heatscot]

I promise you, whoever you are, that if I owe you my thanks, my gratitude, I will not cheapen the sentiment by subtracting letters from the already extremely short word. No "TY," no "thx." I will "thank" you with all five letters that you truly deserve. #EndRant #GiveThanks

[Heather (Scott) Zurisko @heatscot]

#WednesdayWisdom: Turns out "fast fashion" is not forever. According to the UN, the fashion industry produces 20% of the world’s wastewater and 10% of global #carbonemissions. More from @wharton: https://t.co/wWWNgukf7r

[Heather (Scott) Zurisko @heatscot]

I'm fundraising for the @PittsburghAHA #HeartWalk so that fewer families will feel the immense loss left behind by #heartdisease. If you'd like to help, please visit my page to #donate. Your donation will help fund life-saving research! https://t.co/1H1ur1pOiY

[Heather (Scott) Zurisko @heatscot]

Research shows “illeism” (or speaking about yourself in the third person) can lead to wiser reasoning and improved decision-making. Heather found this article quite interesting! #positivepsychology @FastCompany https://t.co/9uUV7kTHHZ

[Heather (Scott) Zurisko @heatscot]

Martech (marketing technology) has some companies rethinking the role of CMO. Read more from @CNBC: https://t.co/eoq4mMtI49

[Heather (Scott) Zurisko @heatscot]

Day two @PRSA #CrisisMasterClass: “We are not thinking machines. We are feeling machines that think.” - Richard Restak 🧐 framing + facts = message @Tiouririne

[Heather (Scott) Zurisko @heatscot]

Trust is the result of expectations being met. The single biggest predictor of lost trust is a perception that we don’t care. 🙌 @PRSA #CrisisMasterClass @garciahf #PRbestpractices

[Heather (Scott) Zurisko @heatscot]

Great progress! Gov. Wolf Signs Bill Creating #CPR Curriculum For Pa. Schools https://t.co/bgsv9bNKMH

[Heather (Scott) Zurisko @heatscot]

We can all do our part to #BreakFreeFromPlastic. Start small at home and begin to encourage change all around you.

[Oceana @oceana]

It is estimated that more than half of sea turtles have eaten plastic debris. It's time that we #BreakFreeFromPlastic to help sea turtles: https://t.co/x6q4Em9tOK #TurtleTuesday

[Heather (Scott) Zurisko @heatscot]

Clever and timely @burgerking! Too bad I gave up #stresseating... Burger King takes on McDonald’s with a range of ‘unhappy’ meals #PRcampaigns https://t.co/IlqyeRGDUW via @nbcnews

[Heather (Scott) Zurisko @heatscot]

Did you even eat out if you didn't insta? #FollowFriday https://t.co/JRpYDK9D5S https://t.co/739zK3zw7W

[Heather (Scott) Zurisko @heatscot]

As someone who's always followed my passion professionally, I started this read with heavy skepticism. I realize now it's the "growth mindset" that's led me to discover so many of my passions. #lifeadvice https://t.co/vyfnpU8QKX

[Heather (Scott) Zurisko @heatscot]

@tacobell your @pandoramusic ads crack me up! Overly ambitious dinner and over cooked pork chop are my weekday life. I'm not a Taco Bell regular myself, but I recognize good #consumerinsights when I hear them!

[Heather (Scott) Zurisko @heatscot]

I couldn't resist. Think you're a smart cookie? Put your taste buds to the test https://t.co/vyt0ELnxnY #MysteryOREO

[Heather (Scott) Zurisko @heatscot]

Bravo Pittsburgh! #AmazonHQ2 #PittsburghProud https://t.co/tnegZpKWso

[Heather (Scott) Zurisko @heatscot]

Gatesman Ignites Midwest Presence with Acquisition of Noble Communications https://t.co/aMLpLHNO85

[Gatesman @GatesmanAgency]

Bigger. Better. Bolder. Proud to announce our acquisition of Noble Communications! https://t.co/CKFbNlmeJv #Chicago #Springfield

[Heather (Scott) Zurisko @heatscot]

Reflecting on #keytakeaways from the #IPREXGLC2017 I attended in #Paris on behalf of @GatesmanAgency! Check it out: https://t.co/AkRL0cWBwb

[Gatesman @GatesmanAgency]

"We need to be great today and be prepared to be great tomorrow." -Michael Schröder, @IPREX_Global President #IPREXGLC2017