Hedda Dirdal

[Hedda Dirdal @hedda_dirdal]

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Louise Klysz @LouiseKlysz]

Customers are driven by emotion and justified by reason. While purchasing, emotion leads the way, while rationality steps in to defend the choice. Understanding this delicate balance is key to unlocking consumer behavior. 🛍️💡 @lets_NEUROmkt #NMKTRCH #XperientialMkt

[Hedda Dirdal @hedda_dirdal]

It should catch your attention immediately! 👀 You want your customer to associate the product to your brand clearly and quickly🏃‍♂️💨 #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[Margot Maurel @margotmaurel000]

Packaging goes beyond mere containment; it's the initial reflection of your brand. Ensure it leaves a lasting impact, make it distinctive. The journey of your product commences right here. 📦✨🚀

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperimentialMkt

[Hedda Dirdal @hedda_dirdal]

Very true, you shouldn't have to look for it! #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[xinyang MA @xinyang_ma60400]

The main concern for packaging is simplify. We should give the core information on it directly and customers could choose the product as soon as possible.
Avoid too many messages, too heavy!

#NMKTRCH #MKTINGNEURO
#XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[kaytranada @fionaiglesias27]

Ever wondered why certain ads stick in your mind? Understanding the mind mechanism reveals how relatives and context play a role in shaping consumer choices. It's not just a product, it's a connection.🧠💡 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt @fee_gaertner @LTagnitsap81005 @xinyang_ma60400 @SempereBan20027

[Hedda Dirdal @hedda_dirdal]

System 1 is the experiential system where the emotions and the unconscious dominate. System 2 is the analytic system where we have justification, logic and reasoning🔍 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

Values says something about who you are, what you care about and the actions you do and don't do🫷 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

The old approach in marketing is based on the assumption that the consumer is rational🤔 the new approach suggests that the consumer is emotional👐 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

People make purchases based on an emotion and afterwards defends the purchase based on rational thinking🧐 You need to provide a good argument as to why the purchase is "worth it"💸 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

Recognition of the brand is so important. It should be clear and visible👀 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

Exactly! These ads makes us feel something⚡️ #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

#MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[Louise Klysz @LouiseKlysz]

At the Mamma Mia Party restaurant we don't go there for the food but for the concept and the vibe ! Conceptual consumption is not just about what we buy, but what we absorb and engage with.🍴🎤 @lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Hedda Dirdal @hedda_dirdal]

Exactly. Studies have shown that humans remember much better and it creates a greater impact when products are linked to a story📖 #MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Louise Klysz @LouiseKlysz]

The storytelling, or the tool to prevent consumers from skipping the ad! The art of it is crucial. It's not just about what you sell, but the story you share. Create emotional connections and turn products into memorable experiences. @lets_NEUROmkt #NMKTRCH #XperientialMkt

[Hedda Dirdal @hedda_dirdal]

Conceptual consumption: It's about more than just what we buy. It's the symbolic value behind our purchases – expressing identity, status, and cultural resonance. 🛍️📷 #ConsumerBehavior #Identity #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

#FeelingGoods is not just about what you buy, but how it makes you feel. From luxurious perfumes to indulgent desserts, these products create emotional connections that go beyond functionality. 🛍️💖 #FeelingGoods #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

Curious about consumer preferences? 🔍 Conducting #BlindTesting can uncover whether taste buds truly discern the difference. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

#Rebranding is a powerful tool for revitalizing, reshaping, and redefining. It can be used to change an image or to do some damage control if the image has been compromised by recent events🫣 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

A brand is a set of associations and emotional links🔗 But a brand to one person does not necessarily mean that it is a brand to someone else. It is about the connection the person has to the company and their values✊ #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Hedda Dirdal @hedda_dirdal]

It's so important! It's mind blowing how only 0.0003% of the information we receive in the brain is conscious🤯 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[kaytranada @fionaiglesias27]

🎨 Design elements influence the subconscious: colors, shapes, and imagery can evoke emotions without conscious realization. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt