Customers are driven by emotion and justified by reason. While purchasing, emotion leads the way, while rationality steps in to defend the choice. Understanding this delicate balance is key to unlocking consumer behavior. ๐๏ธ๐ก @lets_NEUROmkt#NMKTRCH#XperientialMkt
It should catch your attention immediately! ๐ You want your customer to associate the product to your brand clearly and quickly๐โโ๏ธ๐จ #MKTINGNEURO#NMKTRCH#XperientialMkt@lets_NEUROmkt
Packaging goes beyond mere containment; it's the initial reflection of your brand. Ensure it leaves a lasting impact, make it distinctive. The journey of your product commences right here. ๐ฆโจ๐
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperimentialMkt
The main concern for packaging is simplify. We should give the core information on it directly and customers could choose the product as soon as possible.
Avoid too many messages, too heavy!
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
Ever wondered why certain ads stick in your mind? Understanding the mind mechanism reveals how relatives and context play a role in shaping consumer choices. It's not just a product, it's a connection.๐ง ๐ก #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
System 1 is the experiential system where the emotions and the unconscious dominate. System 2 is the analytic system where we have justification, logic and reasoning๐ #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
The old approach in marketing is based on the assumption that the consumer is rational๐ค the new approach suggests that the consumer is emotional๐ #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
People make purchases based on an emotion and afterwards defends the purchase based on rational thinking๐ง You need to provide a good argument as to why the purchase is "worth it"๐ธ #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
At the Mamma Mia Party restaurant we don't go there for the food but for the concept and the vibe ! Conceptual consumption is not just about what we buy, but what we absorb and engage with.๐ด๐ค @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
Exactly. Studies have shown that humans remember much better and it creates a greater impact when products are linked to a story๐ #MKTINGNEURO#NMKTRCH@lets_NEUROmkt
The storytelling, or the tool to prevent consumers from skipping the ad! The art of it is crucial. It's not just about what you sell, but the story you share. Create emotional connections and turn products into memorable experiences. @lets_NEUROmkt#NMKTRCH#XperientialMkt
#Rebranding is a powerful tool for revitalizing, reshaping, and redefining. It can be used to change an image or to do some damage control if the image has been compromised by recent events๐ซฃ #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
A brand is a set of associations and emotional links๐ But a brand to one person does not necessarily mean that it is a brand to someone else. It is about the connection the person has to the company and their valuesโ #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt