Matt Heffner

Husband. Dad. Founder of @redoakmarketing.

[Tolkien Proverbs @TolkienProverbs]

Do not scorn pity that is the gift of a gentle heart. FARAMIR. #LOTR #Tolkien

[Matt Heffner @HeffnerMatt_]

@benjihyam #topfunnelhacker

[Tolkien Proverbs @TolkienProverbs]

It is not our part to master all the tides of the world, but to do what is in us for the succour of those years wherein we are set. GANDALF. #LOTR #Tolkien

[Matt Heffner @HeffnerMatt_]

@MS_42D @Harris_Bryan @JamesClear That's a great idea. Charging my long dead Kindle now. I like a physical book usually but I need to make it dead simple to get it done. I'm also going to schedule in a couple days a week to get started.

[Matt Heffner @HeffnerMatt_]

@Harris_Bryan Thx I'll look back at them Probably listened to it and forgot. Really enjoy podcast btw. Probably the main thing that got me tuned back into your work last year before joining GU.

[Matt Heffner @HeffnerMatt_]

@MS_42D @Harris_Bryan @JamesClear Good call. That's actually one of my half read books lol 🤦‍♂️

[Matt Heffner @HeffnerMatt_]

This seems true for all my mentors and on my own journey so far.

[emily freeman @editingemily]

At some point we're going to have to talk about the fact that the most successful people at anything work nights and weekends, at least occasionally.

It doesn't mean they work all the time. Or never take off a Tuesday. And it doesn't mean it's fair or equitable. But it's true.

[Bryan Harris @Harris_Bryan]

“Most people never, ever forget the first person to give them a sizable advance on their own self-confidence.

There's no greater security in life than being a serial enabler of wonderful people”

(@webdevMason)

[Matt Heffner @redoakmarketing]

Run a hotel, inn, retreat, or bed and breakfast?

Then our free in-depth lodging marketing playbook will give you practical ways to not only survive but actually thrive during this time --> https://t.co/LcXxxwrWjQ

No fluff! At 6,000 words long it gives real practical value.

[Matt Heffner @HeffnerMatt_]

I had zero interest in this show before but since there's so many gospel undertones here I just might have to...

[The Babylon Bee @TheBabylonBee]

Finding God In Tiger King: 9 Clear References To The Gospel https://t.co/mjrakfPZ5Y

[Matt Heffner @HeffnerMatt_]

April Officially Named 'Bring Your Children To Work Month.

"Millions of workers across the country have been celebrating the holiday for many weeks now."

https://t.co/6qUNjsf0Yi

[David Perell @david_perell]

A lesson from Warren Buffett.

Industry selection is a competitive advantage. For example, restaurants are notoriously difficult businesses so you should probably avoid them.

Look for easier waters instead.

The pond you jump in is more important than how well you can swim.

[Matt Heffner @HeffnerMatt_]

"When we have alternatives, we compromise instead of commit.
Find someone who has already optimized for the reality you’re about to enter and learn from them." https://t.co/QCuH1WK0dD

[Bryan Harris @Harris_Bryan]

5 non-obvious traits to look for when hiring:

1. Crafts emails well
2. Upward career trajectory
3. Has something to prove
4. Infatuated with the role
5. Can show their work
6. Responds quickly
7. Follows up after interview

Experience is important, but these rank equal.

[Allen Walton @allenwalton]

Banks had a large incentive to work with large clients on their PPP loans.

For a client that only needed a $100,000 loan, the bank would get a $5,000 cut.

But clients that were getting a $1.9m loan, for example, the bank would receive $57,000.

This is why you weren't funded.

[Corey A. DeAngelis, school choice evangelist @DeAngelisCorey]

Elizabeth says parents currently have "authoritarian control over their children."

She also says it's "always dangerous to put powerful people in charge of the powerless, and to give the powerful ones total authority."

Oh the irony.

[Tolkien Proverbs @TolkienProverbs]

The world changes, & all that once was strong now proves unsure. THEODEN. #LOTR #Tolkien

[Tolkien Proverbs @TolkienProverbs]

None knows what the new day shall bring him. ARAGORN. #LOTR #Tolkien

[Matt Heffner @HeffnerMatt_]

This gets into the nuance of how we step back into life with the new realities.

[Marco Rubio @marcorubio]

The most common question I hear is when will we know it’s ok to restart the economy & get back to normal.

The answer depends on what our expectations are.