Heidi ModarelliFrank

PR counselor, mom and ice cream-aholic

[Heidi ModarelliFrank @heidimfrank]

@LZone What evs

[Heidi ModarelliFrank @heidimfrank]

#blackouttuesday https://t.co/jeM9IKVRYm

[Heidi ModarelliFrank @heidimfrank]

@StefMoore @PRSA Thanks, all. It was fun! #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

A7 – Urgency of GDPR can drive action, force thinking about setting legal and ethical guidelines for the organization. A wakeup call. #EthicsWeek

[Heidi ModarelliFrank @heidimfrank]

@PRSA A6: Also, our larger vendors are part of the DAA, eDAA, and NAI (an all privacy and ethics self-regulatory organizations that were formed to address data, privacy, and ethics) -- our media and data folks tell me. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@PRSA A6: For highly regulated clients (financial, healthcare), we won't handle PII data. Lists, etc. are blind. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

A5: A member shall: Preserve the integrity of the process of communication. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@KarenSwim Those are big ones for sure! #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

A4: It can be exciting to think about how we can use data to do our jobs – smarter targeting, efficiency, influencing action. We need to force ourselves to look at use from multiple perspectives. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

A4: I think one of the biggest missteps is probably being uninformed or not actively thinking about how we’re using data, or what the implications are. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@StefMoore LOL. Don't get jealous. There is definitely a “creep test” to all of this. Would it creep you out? Your mother? Your kid? Just because you can, doesn't mean you should. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

A3: I think reminders should be ongoing. What if Alexa explicitly asked you if “she” had permission to inform “products for you” based on the things you ask her, the music you listen to each time? #Would you opt out? Would you like the choice? #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@csledzik LOL. Somethings we might want to forget.

[Heidi ModarelliFrank @heidimfrank]

A3: Also, human speak is important. It should be easy to understand the implications. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@MBWComm @PRSA Good point about remaining in place. Most people opt-in and forget it. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

A3: Permissions should be clear and explicit just before any “conversion point” where a person would take an action that triggers data collection. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@csledzik @rushkoff I hope so!

[Heidi ModarelliFrank @heidimfrank]

A1: Data has potential to move communicators away from persuasion to reinforcing pre-held beliefs. Can compromise productive dialogue. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@CayceMyers @PRSA This is great! Thanks for sharing. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

@MBWComm @csledzik It should be something marketers are concerned about, too. That's how you build strong brands with loyal customers. #EthicsMonth

[Heidi ModarelliFrank @heidimfrank]

A2: However, it behooves us PR pros to know data privacy policies for social platforms/third-party partners. #EthicsMonth