Heidi Smith

VP of Accounts @MarketingMojo | Wisconsin-based | avid reader, marketer, dog lover, sports fan

[Heidi Smith @heidinksmith]

.@jstatad wants you to ignore the Carrot Dangling From the Stick when it comes to @LinkedIn Ads Bidding – see how you can run a more effective (and successful!) #leadgen campaign if you listen to him: https://t.co/HGwcdpSpEv via @MarketingMojo | #linkedinads #ppc #sem

[Heidi Smith @heidinksmith]

So phrase is the new exact, and exact is more broad than phrase. Always a-changing! #PPC #SEM | @Google’s exact match close variants expand again: Now include same meaning variations https://t.co/Ld85UPzXXn via @sengineland

[Heidi Smith @heidinksmith]

#Video is all the rage and @LinkedIn ads has finally caught up. Check out @GeenaNazareth's new post to learn all about what you need to know https://t.co/TY7bVMwOkc

[Heidi Smith @heidinksmith]

SEO's evolution is never-ending and always changing - and we are also getting more transparency from @Google than we have in years! Make sure you are staying up to date and winning at #SEO in 2018 -- @ParkTnyprk's new blog post can help: https://t.co/MVEig8Nyii via @MarketingMojo

[Heidi Smith @heidinksmith]

Great article from @jstatad on what's wrong with @LinkedIn Ads’ “Best Practices”: https://t.co/euqib5DDH2 via @MarketingMojo | #linkedinads #b2B #marketing #ppc

[Heidi Smith @heidinksmith]

Don't make the same site #redesign mistakes we've seen time and again - review Part II in my blog series to make sure your bases are covered and your redesign is a success! | #SEO #WebsiteDevelopment #websitedesign | via @MarketingMojo https://t.co/OZ1iCVFKn0

[Marketing Mojo @MarketingMojo]

It's time for Part II of @heidinksmith's "Website Redesign Mistakes to Avoid" blog series! Understand what you need to consider & evaluate as you get closer to launching your redesigned site! #WebsiteRedesign #SEO #DigitalMarketing #WebDesign https://t.co/Z4QgbC4YLh

[Heidi Smith @heidinksmith]

@KyleShurtz @NeptuneMoon Great chat, thanks @KyleShurtz ! #ppcchat

[Heidi Smith @heidinksmith]

@NeptuneMoon This happens an absurd amount of the time! #ppcchat

[Heidi Smith @heidinksmith]

@KyleShurtz @ferkungamaboobo Definitely seen where we improve on-page conv rate to move to the next step... but then the checkout process or full process to get to the end goal is bad and can't be changed, so it ends up not making much of a difference. Can be frustrating! #ppcchat

[Heidi Smith @heidinksmith]

@KyleShurtz @jimbanks That really is the way it should be done. Know you are running your best optimized page during your busiest season to capture that business and opportunity the best you possibly can - if I was a client, that's what I would want. #ppcchat

[Heidi Smith @heidinksmith]

@KurtHenninger We've found simplifying and also reorganizing content to be more easily digestible can help a lot also.

[Heidi Smith @heidinksmith]

A3: Used Google Optimize for an SEO addiction treatment center client that increased the size and color of the phone number on a location page. 22% increase in conversion rate and 50% more click-to-call goal completions #ppcchat

[Heidi Smith @heidinksmith]

@KurtHenninger Yes! We love testimonials! A lot of times we include them upfront, would love to do an A|B test though that includes one page with & one without to see the difference in performance #ppcchat

[Heidi Smith @heidinksmith]

A5: Usually plan a few weeks out. Agreed with @jimbanks - we run them all the time, focusing on company performance goals and working to improve the conversion actions that will get them closer to achieving them. #ppcchat

[Heidi Smith @heidinksmith]

A4: We really haven't done multi-variate much. I'd love to hear what others have ran and what their results were + reasoning behind doing that type of test #ppcchat

[Heidi Smith @heidinksmith]

@KurtHenninger For sure, and makes sense to help the visitor/customer better understand. And good point. I feel like mobile usability and page speed gets missed a lot or just isn't a priority when it should be.

[Heidi Smith @heidinksmith]

@gravymatt Lead gen almost always, as that's usually what my clients' happen to focus on. For e-com we don't usually remove navigation. What about you? #ppcchat

[Heidi Smith @heidinksmith]

A3: For PPC, definitely removing most navigation and focusing the page's CTA and funnel on one ask #ppcchat

[Heidi Smith @heidinksmith]

@KurtHenninger Agreed! Many times the original page makes it harder than it needs to be to complete the action. Simplifying through less form fields or just an easier process usually results in better performance. Any particular ones you've seen work really well? #ppcchat

[Heidi Smith @heidinksmith]

@NeptuneMoon Us too! #ppcchat