Bookwithchristopherjnr

Partner @TakeoffInnovations. Adding $40k MRR to Ecommerce stores within 90 days.

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From selling his first gifted sound card to gaining over 100 million streams in the past year, Shallythechampion's journey is proof that talent alone isn't enough.

Want to be spotlighted next ? Sign up on https://t.co/ZpwZoTNH1i

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https://t.co/nWpltNJDWS

[Bookwithchristopherjnr @heisjax]

@beatsby_shally Happy birthday Shally!

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@soladaloris @bobbyceezar The 2016-2022 run felt dominant ‘cause it was the era of discovery, Afrobeats now is an established global industry and the 'Big 3' are the foundation of it. The new guys have infrastructure, but are fighting genre fatigue. It’s hard to dominate when you’re no longer the underdog

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@superstarbims Hello Bims

https://t.co/wUF2I4lpCi

[shally.wav @beatsby_shally]

Produced a fly record!!🔥🏆

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Episode 2 of You Sabi and we have SHALLYTHECHAMPION. The producer behind Golibe, Sanity, Big Bum Bum with Kidd Carder and Mavo, the Tecno AFCON ad with Joeboy, and a catalogue that only goes up.

He sold the first soundcard someone gave him because he needed the money 

🧵

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Phase one is for music creators, producers, vocalists, songwriters, engineers, instrumentalists.
But iDiscovr is built for the entire creative industry.
Every region. Every discipline.
It is a global platform. We're starting with music because that's where the problem is loudest.

[shally.wav @beatsby_shally]

Produced the No.1 song in the countryy! Gettt inn

[Bookwithchristopherjnr @heisjax]

@jurhyu @Target This is the entrepreneur version of parents sneaking into their kid’s classroom to watch them shine haha

[Bookwithchristopherjnr @heisjax]

@LinkedInHelp Okay

[Bookwithchristopherjnr @heisjax]

@LinkedInHelp @LinkedInHelp and @LinkedIn please help my account was restricted

[email protected]

Christopher Jnr Obiora Ikelionwu

[Bookwithchristopherjnr @heisjax]

@LinkedInHelp My account has been temporarily restricted please help me regain access

[Bookwithchristopherjnr @heisjax]

Ogilvy's principle works because it aligns with how humans actually make buying decisions, not how marketers wish they would.

What valuable information are you withholding from your customers in the name of "keeping it simple"?

[Bookwithchristopherjnr @heisjax]

Ogilvy's 63-Year-Old Sales Secret

The 6-word sentence that made Ogilvy millions (and still works today)

"The more you tell, the more you sell."

In 1960, advertising legend David Ogilvy shocked his clients with this counterintuitive advice.

[Bookwithchristopherjnr @heisjax]

I recently helped an ecommerce client triple their conversion rate by replacing their flashy, minimal product pages with detailed ones including:

• Comprehensive specifications
• Problem-solution frameworks
• Real-world performance data
• Detailed origin stories

[Bookwithchristopherjnr @heisjax]

The psychology is simple:

When making significant purchases, customers crave information. The more you provide it (in a structured, skimmable way), the more you demonstrate expertise and remove purchase anxieties.

[Bookwithchristopherjnr @heisjax]

63 years later, the digital marketing world insists that "people don't read anymore" and "attention spans are shrinking."

But the data tells a different story:

[Bookwithchristopherjnr @heisjax]

• His Rolls-Royce ad with 607 words of copy ran for 15 years
• His 700-word Mercedes ad doubled sales in one year
• His clients consistently outperformed competitors

[Bookwithchristopherjnr @heisjax]

While competitors created flashy, brief ads, Ogilvy insisted on long, detailed copy packed with product information.

The results?