Helena Zherebko

Account Manager at Adsy - Content Marketing Platform

[Helena Zherebko @helenaadsy]

New Adsy Talks 🎙️

Anthony Fedosenko sits down with Kristina Frunze, founder of WebView SEO, to talk about what good SEO looks like beyond the traffic graph.

They talk about:

📉 Why growing traffic can still hide a conversion problem
🎯 The SEO metrics Kristina actually pays attention to
🤖 Where AI search fits into an SEO strategy
📝 Why bottom-of-funnel content matters so much right now
💡 How to create content with real expertise when generic content is everywhere
🔎 Why attribution is getting increasingly messy

▶️ Watch the full episode: [ https://t.co/59vCniQtmt ]

[Helena Zherebko @helenaadsy]

I think we’ve become a little too obsessed with making marketing easier 😅
Templates, automation, AI, more content with less work… 🤖

Meanwhile, the ideas competitors can’t easily copy are usually the annoying ones. They take creativity, some risk, and actual effort. 👀

Tim Soulo talks about this really well in our latest episode. 💡🎙️
🎥 Watch the full Adsy Talks episode: https://t.co/gKrsSTFmXt

[Helena Zherebko @helenaadsy]

I keep seeing people worry that they’re behind because they haven’t tried every new AI tool yet. 🤖

Meanwhile, we’re getting really good at learning tools and maybe not spending enough time learning marketing itself. 📚
@timsoulo Soulo talks about this in our latest Adsy Talks, and I’m with him on this one.
Tools change fast. Good judgment doesn’t come from a subscription. 🧠

🎥 Full episode: https://t.co/FDHdPwmyjW

[Helena Zherebko @helenaadsy]

Apple changes a few things and calls it a new iPhone.
Marketers add “AI-powered” to the same old strategy and call it innovation.
So yeah… maybe we shouldn’t laugh too hard. 😂

Maybe the strategy needs an actual update too. 👀
New sites, new audiences, new opportunities to get seen.
That upgrade is on Adsy → https://t.co/ZzPJA0pwkm 🦉

[Helena Zherebko @helenaadsy]

Very happy about our new Adsy Talks guest 😄
Tim Soulo, CMO at Ahrefs.

The episode is called “AI Can’t Turn a Bad Marketer Into a Good One,” which gives you a pretty good idea of where this conversation goes 😅
AI, content, Google, brand, attribution, and a lot of marketing “rules” Tim doesn't really believe in.

🎥 Watch here: [ https://t.co/NIYvnhlg9s ]

[Helena Zherebko @helenaadsy]

I think being very close to a product can actually make it harder to explain. 😅

You know exactly why every feature matters, so you assume other people will connect the same dots. Most customers won't.

April Dunford has a very simple test for this: keep going until you can explain how the feature helps someone make money, save money, or reduce risk. 🎯
That made me think about how often we stop at “what it does” instead of getting to “why I'd care.” 💡

We talked about this and a lot more in our latest Adsy Talks. 🎙️
🎥 Watch the full episode: [ https://t.co/GdaINB0FYk ]

[Helena Zherebko @helenaadsy]

I think companies sometimes put way too much pressure on themselves to create a “new category.” 😅

Salesforce didn't invent CRM. They found a part of the existing market that wasn't being served well, gave those customers a clear reason to choose them, and grew from there. 🎯

@aprildunford brought up this example in our new Adsy Talks, and I loved how practical the idea is. You don't always need to teach people a completely new category. Sometimes it's smarter to start with something they already understand and show them why you're different. 💡

She also gets into HubSpot, Snowflake, and why category creation can be a much bigger gamble than it looks. 🎙️

🎥 Watch the full episode: [ https://t.co/jYsBFgy3N4 ]

[Helena Zherebko @helenaadsy]

You’re bringing in leads, but sales still needs 2–3 calls to explain why someone should choose you.
More demand might not be the answer.

🎙️ In the new Adsy Talks, we sat down with April Dunford, one of the biggest names in B2B positioning, to talk about why positioning problems can easily look like marketing problems.

It’s a really good conversation for anyone in marketing or sales who’s ever wondered, “Why aren’t people getting it?”

Watch the full conversation 👇
https://t.co/hN6ttEL1Ux

[Helena Zherebko @helenaadsy]

SEO can bring people to your site. But trust needs more than rankings.

Good content, relevant mentions, PR, and showing up in the right places all help.
Give your SEO some backup 🦉

Try Adsy: https://t.co/DttvFnPEVy

[Helena Zherebko @helenaadsy]

AI made content easier to produce. It also made lazy content easier to spot. 🤖

Something Belinda Conde said stuck with me: AI visibility isn't a few tricks to get ChatGPT to cite you.
SEO, links, PR, brand, social, Reddit... it all adds up. 🔎

Makes me think we need fewer “AI hacks” and better marketing. 🧩👀

🎥 Full Adsy Talks episode: https://t.co/4VnA4SlSfp

[Helena Zherebko @helenaadsy]

I keep seeing people say “AI is replacing Google”, but this point from Belinda Conde actually made me think twice.

Turns out it’s not that simple.
Traditional search is still growing. AI search is growing too.

And honestly, that matches how I use it myself: I’ll Google something, then ask ChatGPT, then maybe check Reddit, and then go back to Google again before I decide.
So it’s not really about one replacing the other. Search isn’t going anywhere, it’s just more fragmented now. 🔎

Watch the full Adsy Talks episode to see how this plays out in real consumer journeys.
👉 https://t.co/z50G63vg8a

[Helena Zherebko @helenaadsy]

🚀 We’ve launched Adsy Checker.

A free Chrome extension that lets you check if a website is available in Adsy without leaving the page you're viewing.

See placement options, pricing & key SEO metrics - and move to placement when you find the right site.

Try it 👇
https://t.co/6FzxhpI7bj

[Helena Zherebko @helenaadsy]

🎙️ New Adsy Talks episode with Belinda Conde is out!

Belinda is SVP Marketing at Datos and Director of DaaS Marketing at @semrush.

We talked about AI vs. Google, zero-click search, attribution, Reddit, and how consumer journeys are changing.
One of my favorite points: organic traffic can go down while sales go up.

🎥 Watch the full episode: [ https://t.co/MOq03JDuOn ] 👀

[Helena Zherebko @helenaadsy]

✈️ I feel the need. The need for SEO.
This September, Adsy is heading to San Diego for brightonSEO as a Premium Sponsor.

We’re also sponsoring the coffee stations ☕ and Closing Drinks Reception 🥂
If you’re going, come say hi!
https://t.co/8SzACbjTJQ

[Helena Zherebko @helenaadsy]

🎁 Adsy Bonuses are here!
You can now use your bonus balance to cover part of your order.

Got bonuses from a promo, giveaway or special offer? Add your tasks to the Cart and the system will show how much you can apply to the order.
Check your balance: https://t.co/687QxXCqpt

[Helena Zherebko @helenaadsy]

👀Nike didn't have to spell out the connection between Michael Jordan and the brand.

They just put Jordan and Nike together so many times that your brain made the connection for you. 🧠

That's the interesting bit: you don't have to consciously remember an ad for a brand to become familiar to you. Sometimes you just keep seeing the same names, faces, ideas and associations until they start to feel like they belong together.

Mordy Oberstein gets into this and a lot more in our latest Adsy Talks episode - including how those unconscious associations shape the choices we make.

🎥 Watch the full episode: [ lhttps://bit.ly/4q71qt4 ]

[Helena Zherebko @helenaadsy]

Everyone wants GEO advice.

Mordy Oberstein thinks most brands have a much bigger problem:
They don't know who they are.

In our new Adsy Talks episode, we discuss:

• why AI exposed old marketing problems instead of creating new ones;
• why websites still matter;
• why brand identity comes before positioning;
• and why chasing every new acronym won't help.

One of my favorite conversations we've recorded.

Watch it here 👇
[ https://t.co/c1FwFirEAF ]

[Helena Zherebko @helenaadsy]

I really enjoyed this conversation with Miruna Dragomir.

As someone who talks to marketers every day, I appreciate people who are willing to share not only what worked, but also what they got wrong.

Miruna does exactly that.
She shares lessons from Oracle, Uber, and Planable, including mistakes she'd never repeat and what those experiences taught her.

If you haven't watched the full episode yet, I definitely recommend it.

🎥 [ https://t.co/m7eEBlayPz ]

[Helena Zherebko @helenaadsy]

"We posted on LinkedIn (X, Reddit, pick yours). Sent an email. Time to go viral."

Miruna Dragomir says that's how too many launches end. 😄

In the new #AdsyTalks episode, we get into why campaigns lose momentum after launch and what real distribution actually looks like.

🎥 Watch here: [ https://t.co/BT2K6cGo35 ]

[Helena Zherebko @helenaadsy]

😱 Most of what teams call "strategy" is just noise nobody's validated. This rapid-fire round proved it in under 2 minutes.

My colleague Anthony sat down with @DragomirMiruna , CMO at @planable , on Adsy Talks, and honestly, some of these answers are painfully good.

A few that stuck with me:
→ Most useless "best practice" teams still follow: repurposing everything
→ Marketing belief she disagrees with completely: "everything is scalable"
→ What startups copy from big companies that quietly kills them: fancy stuff with a fraction of the budget
→ What big companies copy from startups that makes it worse: trying to be cool (and killing it in 10 rounds of approvals)

My personal favorite: teams launching a recurring content series, calling it "strategy," and quietly abandoning it after 3 posts because nobody's actually watching every Friday on the dot. Felt that one.

🎧 Full episode of Adsy Talks: https://t.co/tptep7EmvQ

#AdsyTalks #marketing #GEO #contentstrategy #teamwork #adsy_com