Helio

Cheering humans. Helio lets you test prototypes, marketing ideas, and design concepts with ease. Get insights from a targeted audience in minutes. Made by @ZURB

[Helio @helioapp]

In a thrilling, incomprehensible move, @elonmusk took steps to rebrand Twitter, one of the most well-known brands in the world, to X. Our team was even taken aback by the swiftness and chaos!

So, of course, we surveyed our social influencer audience to get their thoughts. ❎👇

[Helio @helioapp]

This RITE Method works so well that many customers can collect 2500 answers weekly to drive continuous research and discovery!

The volume of data is incredible, but it's easily streamlined with Helio's realtime reports.

[Helio @helioapp]

Rapid iterative testing removes flaws in your user experience by accelerating product feedback.

@LukeW recently highlighted a process he’s used called the RITE Method (Rapid Iterative Testing and Evaluation) to achieve this goal.

👇

[Helio @helioapp]

Teams that use this method with Helio can accelerate usability feedback in hours. Helio makes this easy to accomplish because:

1. Targeted audiences are already available
2. Usability tools are built into the surveys
3. Test questions are simple to setup

[Helio @helioapp]

Get started by testing with samples of 100 participants for each way prospects buy.

You will develop a clearer picture of what informs buyers and how they make buying decisions. Comparative data helps you shape your strategy.

Need help? We'll show you how to do this!

[Helio @helioapp]

You can test for buyer intent.

Purchasing data is only revealed when a prospect transacts. If you want to know if your marketing activities are working, that’s a lot of money and time spent validating your efforts.

What if you need to know if your strategy is working sooner?

[Helio @helioapp]

4. Gather insights about the activities that create engagement

5. Ask participants follow-up questions about their expectations, understanding, and satisfaction

6. Prioritize based on scoring and focus your efforts on those signals

[Helio @helioapp]

Here are some of the methods you can support with Helio:

• Clickstream
• A/b Testing
• Usability Benchmarketing
• Usability Testing
• Concept Testing
• Card Sorting
• Tree Testing
• Customer
• Surveys

Check out Christian's full article:
https://t.co/Xzviyy1F6z

[Helio @helioapp]

Which UX research methods should you use?

Our friend @christianrohrer has an excellent summary that helps you choose different research methods for your product development process.

[Helio @helioapp]

Here’s where Helio can help— it gives you the familiarity of a survey tool that combines quantitative data and qualitative feedback.

Helio surveys include usability tools, access to a first-party list, customer intercepts, and the ability to follow up with participants.

[Helio @helioapp]

Helio can help you test desirability, usability, and sentiment, waaaaaaay before you put it on your todo list. 

Before committing to an idea, quick concept testing will limit the risk of building unnecessary features...and define baseline metrics BEFORE ever building a feature.

[Helio @helioapp]

A feature is only done once it's impacted your metrics.

We love @ant_murphy’s thoughts on reducing the feature factory build trap. He rightly highlights that organizations ship one feature after the next, seldom cycling back to anything previously shipped to measure the outcome.

[Helio @helioapp]

"If we can all agree that the outcome is what’s important, not the output (i.e. a feature) then we shouldn't consider any item of work as 'done' until it's created the desired outcome."

You can check out his article here:
https://t.co/0SMDmSdR4h

[Helio @helioapp]

Lack of user engagement creates an echo chamber driven by HiPPOs that slowly turn your team into a feature factory focused on outputs.

Let's remember the importance of understanding our users as deeply as we do our products!

Errr...we fixed the image with purple Helio lines.

[Helio @helioapp]

How often do you talk with your users?

Product teams get comfortable talking about familiar topics, such as building and making product decisions every day. It’s natural. This illustration from Yaakov Carno is beautiful, highlighting the imbalance of customer conversations.