Helios Data

We make protecting your personal data easy and rewarding

[Helios Data @helios_data]

Apple's IOS 14.5.1 release is here. The countdown to the first party data era for digital advertising has begun. Are you ready?

Watch our brief video on Secure Data Sharing to learn & share how it was developed with this new world in mind. https://t.co/QPyIeocsNT

[Helios Data @helios_data]

Thanks to Adweek for sharing our approach to taking the risk out of data sharing to enable companies to create more value from their personal and sensitive data https://t.co/OQlhJqKmNB

[Helios Data @helios_data]

Mind the Data Sharing Gap. You share your data and you think you have it protected by legal contract and data masking. Think again. https://t.co/rQ11MjRHWy

[Helios Data @helios_data]

Mind the Data Sharing Gap. You share your data and you think you have it protected by legal contract and data masking. A legal contract helps find issues 12-18 months after sharing in your first audit. Data masking may protect your data but it distorts your results with noise.

[Steve Troyer @stroyer]

@LaurenJohnson Thanks. Brands & data sources need more than a black box (typical clean room) where they hand control of their data to their partner. They need a digital contract, transparency and the flexibility to use any algorithm they need. @helios_data #trustedcollaborationcontainer #tcc

[Helios Data @helios_data]

Last week Google announced they would delay blocking 3rd party cookies in Chrome for another two years even though other browser vendors have been doing it for a long while. Isn't it time for other industry players to take control of their own destiny? https://t.co/qEUoFoypy8

[Helios Data @helios_data]

Last week Google announced a big delay to FLoC and blocking cookies in Chrome. For Google it's business as usual, but now it's time for you and others to flex your market power over Big Tech while protecting your customers' data. Click to learn more: https://t.co/RNcexZSw9R

[Helios Data @helios_data]

We are told that data is the oil that fuels the data economy. But do you feel their full worth is reflected in your company's value? Explore new technologies that enable such a data economy for your business. Digital Contracts: https://t.co/J5KgOWZICs #business #DigitalEconomy

[Helios Data @helios_data]

Join @stroyer and https://t.co/RQCGQ8mI2M from Helios Data along with @Scaramucci for @PrivSecEvents this week. Registration is free and all the sessions are recorded so you can watch them when you want.

[Steve Troyer @stroyer]

If you are interested in Digital Privacy, I am on a panel @PrivSecEvents this Wed @ 0945GMT. Later in the day @Scaramucci is giving a keynote @ 17:15GMT. Great conference on a topic for the digital age. You can register for free and watch the sessions later if you are in the US.

[Helios Data @helios_data]

Secure Data Sharing is here. Don't just take our word for it. Chief Digital Information Officer, Yessie Yosetya, for Axiata Group is happy to share:

https://t.co/cITxEA1RSe

Learn how here: https://t.co/42BvmdYL7A

[Helios Data @helios_data]

@nytimes @tejalrao The sign of a great bagel is a mediocre website....https://t.co/yLDy4c0Apt

[Helios Data @helios_data]

Individuals want real data privacy when they give permission to share and collaborate with others for better targeting and performance of offerings and services. Companies count on Helios Data to protect the data and make their marketing more productive

[DuckDuckGo @DuckDuckGo]

Google says after replacing 3rd-party cookies with a technology called FLoC, their behavioral ads will be just as effective. In other words, they can continue to target & manipulate you based on what makes you, you.

And they call this a "private web."

https://t.co/Ddr5Jpf2s0

[Steve Troyer @stroyer]

Secure sharing. It's how companies grow revenues in the digital age....

[Helios Data @helios_data]

@delbyrnes Loved your article in Adexchanger. We agree whole-heartedly with the New Media Value Chain and especially about data ownership and optimization challenges.

[Helios Data @helios_data]

Secure Data Sharing Propels Digital Advertising and Revenue Growth for XL Axiata, a Leading Asian Telecommunications Company https://t.co/O5rlFytSaa

[Helios Data @helios_data]

@privacyguru @joinClubhouse @AppStore @a16z The irony...Play Store is safer than the AppStore that has it.

[Steve Troyer @stroyer]

@helios_data If she ran a business with customers in VA and CA princess Leia would have said: 'Help US Congress, you are our only hope.'

[Helios Data @helios_data]

There is a new privacy mandate kid in town: Virginia's CDPA and she's different than CCPA. Good, bad, or ugly....? https://t.co/ggamMGacC6

[Steve Troyer @stroyer]

Did you know you could profit from data privacy. 💯 Legit and secure.

[Helios Data @helios_data]

CCPA just got tougher. You thought data was the oil of the digital economy but privacy mandates make it harder for it to flow. Learn to keep it flowing with confidence: https://t.co/MXjZcew1f9