Arnout Hellemans

Online Strategy Consultant with a focus on #SEO, #SEA, #CRO, furthermore into #gadgets, #Android mobile phones and (offline) cooking. Online since 1992...

[Arnout Hellemans @hellemans]

I wrote a little something on how to fix some of the (direct / none) traffic in #googleanalytics with the help of #gtm. https://t.co/qmpTFkQ0OR And I'd love to thank a few people for their help 1/2

[Arnout Hellemans @hellemans]

@TheNextCorner 👋👋👋

[Arnout Hellemans @hellemans]

@Dixon_Jones @dawnieando Exactly

[Arnout Hellemans @hellemans]

@dejanseo Exactly

[Arnout Hellemans @hellemans]

@suganthan Looks tempting

[Pe:p Laja @peeplaja]

Well well well, Chatgpt is coming after LLM prompt tracking software

[Dawn Anderson @dawnieando]

The sycophantic nature of the SEO industry is both stomach-churning and fascinating. Watching it never ceases to amaze me. 🤮🤮🤮

[Lily Ray 😏 @lilyraynyc]

More of this plz @bing

[Arnout Hellemans @hellemans]

@lilyraynyc Log files ftw

[Carl Hendy @carlhendy]

For those of you paying a small fortune for prompt tracking, I really hope you haven't locked yourselves into long-term contracts as well.

[Arnout Hellemans @hellemans]

@digitalquokka @bot Popularity, performance tweak

[Lily Ray 😏 @lilyraynyc]

Time to start targeting keywords with videos, not blogs.

Use the GSC GenAI report to take URLs - put into an SEO tool - filter for URLs ranking in AIO - see which queries they rank for

Use VidIQ plugin for YT kw research

@Suzzicks #techseoconnect

[Pedro Dias @pedrodias]

Don't get fooled by the absence of clicks and traffic from these surfaces
https://t.co/YvSk1nfpLI

[Arnout Hellemans @hellemans]

@Kevin_Indig Yup, or ai model scrapers

[Arnout Hellemans @hellemans]

@dejanseo High energy for sure! You'll nail it!

[Arnout Hellemans @hellemans]

The war to protect big G's index are heating up https://t.co/syiqtijyrN

[Ryan Jones @RyanJones]

I wrote about google poisoning search results: https://t.co/2jlMeKjgc4

[Dennis Goedegebuure @TheNextCorner]

They used to be a simple solution to this problem
Get more links

[Glenn Gabe @glenngabe]

Reddit is really angry at Google. Now it's testing SEARCH ADS -> We Are Testing Ad Placements in Reddit Search Pages

"Ads in search may appear based on a range of factors, including contextual relevance to a user’s search query."

"This is an initial test with a select group of eligible advertisers. During this test, we will evaluate and understand how users respond to these ads so we can refine the experience for users and advertisers over time."
https://t.co/JEf5XzcBPO

[Waqas | Ex-Google @googlewaqas]

open your competitor's homepage. right click. view page source. ctrl+f "GTM-"

that's their google tag manager ID. copy it

now paste this into your browser: googletagmanager. com/gtm.js?id= and add their ID on the end

a wall of code opens. it's public. it has to be, every visitor's browser downloads it. it's the file that runs their entire tracking setup

now ctrl+f "AW-"

every google ads conversion they track. if tere are 6 of them, they're optimising for 6 different things. most teams can't even tell you which one matters

now ctrl+f "event"

their conversion names, typed by their own marketers. "demo_booked." "trial_started." "sql_qualified." you're reading their funnel in the order they built it

now ctrl+f "value"

sometimes a number sits right next to the conversion. 250. 800. 1500. that's what a demo is worth to them. they typed their unit economics into a public file

now combine all four:

-the GTM ID gets you into the container
-AW- tells you how many things google is chasing for them
-the event names give you their funnel
-the values give you what each step is worth

their tracking, their funnel and their numbers. from one file they can't hide. every head of growth reading this just opened their own container

now take their demo value. if they pay $800 for a demo and you know yours is worth $2,000, you can outbid them on every keyword you both want and still win

(9 years inside google. tracking is the first thing we open on every audit → link in bio)

[Arnout Hellemans @hellemans]

@dejanseo Awesome 👍👍👍 excellent conf from what I hear