HellermanComm

An award-winning corporate communications agency specializing in positioning professionals to win business.

[HellermanComm @HellermanComm]

https://t.co/zL9LgFRdT8

[HellermanComm @HellermanComm]

Esther understood sequencing, alignment, and timing — the fundamentals of strategic communication.

[John Hellerman @jhellerman]

It's Purim tonight and Esther may be history’s most underrated communications strategist.

Timing.
Coalition-building.
Message discipline.

Still relevant for leaders today. Here's my take on Esther the Influencer:

https://t.co/rMITzTGiqF

[John Hellerman @jhellerman]

The Washington Post slashed ~300 journalists or 1/3 of the 800 person newsroom. Metro, sports, books, foreign bureaus—gutted.

This isn’t “another layoff.” It’s a flashing red signal for anyone who still builds authority the old-school way.
Especially elite law firms.

[HellermanComm @HellermanComm]

An important thread from John about the future of thought leadership and authority building:

[John Hellerman @jhellerman]

The Washington Post slashed ~300 journalists or 1/3 of the 800 person newsroom. Metro, sports, books, foreign bureaus—gutted.

This isn’t “another layoff.” It’s a flashing red signal for anyone who still builds authority the old-school way.
Especially elite law firms.

[HellermanComm @HellermanComm]

Catch-up with John if you can't make this:

[John Hellerman @jhellerman]

Smaller & midsize firms can compete with BigLaw! 💡

Join me + Michael Zukewich (Howard & Howard) for an Marketig Partner Forum webinar:

Content-Fueled Business Development
📅 Sept 17 | ⏰ 2–3p ET
PR & thought leadership aren’t just visibility tools—they drive sales.

🔗 https://t.co/DV21SniRKz

[John Hellerman @jhellerman]

🚨Stop wasting money on PR🚨

Too many firms treat media placements like the finish line. But the full value of PR isn’t in the placement -- it’s in what you do with it next!
⬇️⬇️

[John Hellerman @jhellerman]

Earned Media and PR that actually scores? Read my latest article in ALA's Legal Management suggesting a points-based system to track and value media wins.

No more guessing what a placement is worth.
📈 Just strategy, scale & results.

👉https://t.co/ukn3Yonrra

[HellermanComm @HellermanComm]

Sign-up for our free webinar tomorrow! #law

[John Hellerman @jhellerman]

Good morning. Just a reminder that tomorrow, Tuesday, April 15th at 12:00pm ET, we’re hosting a free, informal webinar explaining how our unique FAME program (for Focused Authoritative Media Exposure) works.

If you (or someone you know) is looking for smarter PR that’s actually measurable and budget-friendly, register for the webinar here:(https://t.co/DsbXBWByV1).

If you missed the write-up about FAME that the American Lawyer published, or can't get past the paywall, a TLDR summary and more inform is located on our site.
https://t.co/PDx0L2ByDa

[HellermanComm @HellermanComm]

Pros...Tired of paying for PR “effort” instead of PR results? @AmericanLawyer just published an article on FAME—our results-based PR model built for small & midsize firms: https://t.co/SfnajffQ0r.

Quick webinar coming up next week. Join us: https://t.co/CapTJd05LV.

#LegalPR

[HellermanComm @HellermanComm]

Big win for midsize firms! From the @AmericanLawyer our President, @jhellerman , and @H2_Law 's @kadyvolmering dive into how a focus on results can revolutionize PR — especially for lawyers. #LegalMarketing

[John Hellerman @jhellerman]

"Want to stand out in a crowded legal market? Discover how midsize firms are leveraging FAME—a results-driven PR system—to boost credibility & biz dev on a lean budget.

Read more in The American Lawyer: https://t.co/mo3waSd08V #LegalPR #LawFirmGrowth"

[HellermanComm @HellermanComm]

Curious about the future of legal marketing? 🚀 Join us as we chat with Kady Volmering of @H2_Law about her #LMA24 experience: https://t.co/uLGvPXObtU! From #PR tactics to #AI integration, it's all about staying ahead of the curve. @LMAintl #LMAMKT #OneLMA

[HellermanComm @HellermanComm]

Happy Passover if you’re celebrating.

[HellermanComm @HellermanComm]

It’s Pi Day! Does your firm have a savory strategy for success?

https://t.co/eN39SYgb09

[HellermanComm @HellermanComm]

10 years ago, John made a pretty accurate prediction about #AI Chatbots... He was talking about #lawyers and law firms at the time but given the progress of AI over the last yer, the prediction is relevant to most all professional services now.

[John Hellerman @jhellerman]

In case you missed it, Scarlett Johansson’s surprise cameo on Saturday Night Live was spectacular.

It was 10 years ago that she starred with Jo​aquin Phoenix in Spike Jonze’s dystopian ​r​omance, “Her,” and so it’s also been 10 year since I was inspired by the movie to predict in @Law360 that that the profession (hello @richardsusskind, @timhwang, @EJWalters) would one day be radically transformed by AI and the power of Oracle-like ​AI Chatbots.

Current partners aren’t quite on the “algorithm track” yet, but the way things are going, I bet we’ll see our first such “deal” before the end of the decade!

https://t.co/i2KGyZNZv5

[HellermanComm @HellermanComm]

Remembering #LegalMarketing giants – Levick, Belser, & Bay – who shaped our industry. Their impact is felt as we step into 2024, a year of monumental change. Tech will redefine our industry. Let's adapt & thrive in the New Year. https://t.co/zPaOr3rwz5

[John Hellerman @jhellerman]

I was recently interviewed by Don Mazzella for his highly-regarded Small Business Digest podcast.

If you're making plans for PR -- and can suffer my "ahhs" and "umms" -- I think you might appreciate it.

I discuss the power and purpose of thought leadership, and explain FAME -- our revolutionary new success-based approach to earned media.

https://t.co/RduX01C0z3

[Amanda Ferrari @shipferrari]

I recently secured a podcast opp for my mentor @jhellerman w/ Small Business Digest. He discussed his unique approach to #PR (#FAME), the importance of thought leadership for pros + the power of third-party credentialing. Here are some key takeaways. https://t.co/3WenyLaDYM

[HellermanComm @HellermanComm]

https://t.co/h1d0wGBceP

[HellermanComm @HellermanComm]

@jhellerman appeared on Small Business Digest (starting at 27:47) to discuss "Breaking the PR Mold: From Skepticism to Success."

"Transparency matters. With our #FAME service, we're putting the power back in your hands, helping you manage your PR resources effectively."