Jymeca • Your Branding Homegirl

I don't fluff around. Building brands beyond big buzzwords.

[Jymeca • Your Branding Homegirl @helloJymeca]

This is why #BUYBLACK matters ✊🏾

Tag a Black-owned business you're supporting this weekend below 🏆

🧠 A few more stats for thought: https://t.co/PHLygKEhGo

[Lorenzo @lorenzolasagn]

new diet coke just dropped

[Rachel Karten @milkkarten]

I found Instagram's finsta. The platform has been posting on the anonymous account "notfit4main" since October. The content is mostly inspirational shitposts and celebrity takeovers.

[Hashem Al-Ghaili @HashemGhaili]

I did more tests with Google's #Veo3. Imagine if AI characters became aware they were living in a simulation!

[Mad Men Quotes @MadMenQts]

reverse that

[Mad Over Marketing @MadOMarketing]

How Rihanna found a gap at the Olympics and jumped on the opportunity

At the Olympics there are sponsors everywhere.

Every brand wants to be seen at the games, but there’s so much clutter.

Athletes, already sponsored.
Venues, already sponsored.
Merchandise, already sponsored.

But volunteers?

That’s the gap that Fenty Beauty identified and jumped on the opportunity.

Volunteers who award winners their medals will receive Fenty Beauty makeup kits to create a “designated look” for the event.

Fenty Beauty makeup artists will be present on-site to help volunteers create the perfect look.

That’s 600 volunteers turned into Fenty Beauty models getting prime time visibility during the games.

#OlympicGames #Rihanna #FentyBeauty

[Njtomata @njtomata]

@NJTRANSIT I think it would be a good move to delay the upcoming fare increase. This is happening on a daily basis!!!

[Chris Munns @chrismunns]

@NJTRANSIT NJTransit wishing us a great commute today!!

[Jymeca • Your Branding Homegirl @helloJymeca]

TOOK AN EARLY TRAIN JUST TO STILL BE LATE 🤬🤬🤬🤬

[NJ TRANSIT @NJTRANSIT]

1 of 2: Rail service is suspended into and out of Penn Station New York due to AMTRAK overhead wire issues in Penn Station New York. Midtown Direct trains are being diverted to Hoboken.

[Andrew Gould @AndrewWriteCopy]

Quick Copywriting Tip

If you want to be a great copywriter don't just study copywriting.

You also want to study design...

So you know how to best present your copy.

And marketing...

So you can see the bigger picture and understand where your copy fits in.

[Jymeca • Your Branding Homegirl @helloJymeca]

Got to hang out with @creativecloud at their #AdobeCreateNow event in Jersey City yesterday. Enjoyed seeing the creative process of the presenters.

Vibes + views were on point. Met some cool local creatives too! 😎

[Rhum Barbancourt @barbancourtHT]

🏅DOUBLE MÉDAILLE D’OR🏅pour le Rhum Barbancourt Haitian Proof au San Francisco World Spirits Competition 2024!
L’unanimité du jury de cette prestigieuse compétition! 🇭🇹

🏅DOUBLE GOLD🏅for Rhum Barbancourt Haitian Proof at the 2024 San Francisco World Spirits Competition!
Our rhum received a Gold Medal rating from all members of the distinguished jury! 🇭🇹

🏅DOUB MEDAY DÒ🏅pou Rhum Barbancourt Haitian Proof nan San Francisco World Spirits Competition 2024!
Doub Meday sa vle di chak manm nan jiri a bay Rhum Barbancourt yon meday dò apre degistasyon yo! 🇭🇹

[TheLiverDoc™ @theliverdoc]

Thank you @SumiSukanya for reporting in detail, our pro-public health study on quality of protein supplements sold in India for @ThePrintIndia

A fantastic independently performed, citizen targeted project, funded by @paraschopra, now peer reviewed and published in ​​​​​​​​​​​​​​​​​​​​​​​​​Medicine®. The regulatory bodies and manufacturers are yet to respond to queries raised in this report and on our study. @arifhussaintm

Please read and share:
https://t.co/9WSBp58WTE

[TheLiverDoc™ @theliverdoc]

Hello, I have a fantastic Saturday morning read for you. In fact, you'll be engrossed in this the whole day.

As promised, we have published our disruptive project - the unique public-health project funded by @paraschopra to analyze common/well-known protein supplements sold in India.

Citizens protein project: A self-funded, transparent, and concerning report on analysis of popular protein supplements sold in the Indian market @theliverdoc @paraschopra @arifhussaintm

Full paper: https://t.co/EVUCPbzCh5

Popular 36 brands in all.

Here is an interesting fact: You will see that we have published the paper in a general medicine open access journal instead of a high impact nutrition/ sports journal. Well, we did submit this paper to multiple sports/ nutrition journals and not surprisingly, it was rejected from all of those - I wondered why and then found the answer. Many members of the editorial board, including editot-in-chief of those journals were "advisors," "consultants," or "promoters" of certain protein/supplement brands! Lot of conflict of interests for them to peer-review and publish our paper which openly took names and provided transparent analyses. Peer-review publishing is really broken in a sense. But then journals like Lippincott's Medicine provided a neutral ground for us to publish and also we could afford the additional open access fee indepedent of the full funding.

The total cost of funding this project is
INR 700,000 ($8400, by Paras)+INR 192,000 ($2300, by Liver Doc Team)=892,000 ($10700)

Please see the abstract section. Lot of information snippets are provided there. Also please read the whole study, our detailed finding and its implications. Focus on the supplementary files (which can be downloaded) and given at the end of the manuscript online.
Full paper: https://t.co/EVUCPbzCh5

Here is a short summary for protein users:
➡️Best whey - One Science & Ultimate Nutrition
➡️Best medium range whey- Nutrabox
➡️Best vegan protein- Origin
➡️Worst whey brand- Big Muscles
➡️Worst plant-based- Amway
➡️Worst brands advertised as best - Protinex/Ensure/B-protin
➡️Worst protein content- B-Protin, Ensure Plus, Bakson's Protein & Vegan by Big Muscles
➡️Brands that need extreme caution- Protein by Elements/Nutrilite by Amway [fungal toxins]
➡️Herbal blended proteins have more contaminants/pesticides than non-herbal

**If anyone (or a group) would like to indepedently fund [The Citizens Project] testing on other untested but popular brands, please do contact my group at : abbyphilips[at]theliverinst[dot]in**

For a full summary and brands and their coding in the manuscript, you can check this thread:
https://t.co/Ym1xPvqp1l

[Karl @KarlThyer]

Why do we consistently just want to take away peoples jobs & career paths.

We’re gonna get to a point where the only human jobs available are those who program these things.

[Ad Age @adage]

X's branding confusion seems to be commonplace, with a new poll finding that 69% of U.S. X users still refer to the platform as Twitter and to posts as “tweets.” https://t.co/550lQHSvS9

[Maura Chanz @maurachanz]

I think this campaign is brilliant. Visually, it’s strong as hell. However, and this is a big however, this lacked cultural sensitivity. Casting missed the mark.

[Daniel Murray @Dmurr68]

The life of a small marketing team.

[philip lewis @Phil_Lewis_]

No Jumper, a podcast that built a following by covering hip-hop and Black culture, is now using its platform to embrace white nationalists and neo-Nazis https://t.co/Sc9TkpoYsS