sika ⁷ #BLUE_MOON 🩵

BRING BACK HEESEUNG ‼️
pro-boycott.
anti-boycotters, solo stans, OT6, and sasaengs: dni

[z @moonfates]

The mistreatment isn’t only toward one member it’s toward all seven of them: Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Ni-ki. There have been multiple incidents that many fans believe show the company failing to take responsibility or properly address these issues, despite years of concerns being raised. They shouldn’t have to experience mistreatment just because they’re chasing their dreams of becoming idols. The world is already difficult enough, so why should the company add to that? They’re all human beings, and as fans whether you support all seven, only one member, or have a bias you should take a moment to look at what’s happening and consider how it affects every member.

The link below includes the incidents and concerns that many fans have raised regarding the treatment ENHYPEN has experienced over the past six years.

https://t.co/vmvy2i1jIJ

[۟ @miuhypen]

stop giving sai and sola attention, those childish bullies do not deserve your time and attention at all. they wont stop at all because attention is the only thing that gives them the power they want to feel irl. theyve proven many times how miserable and stupid they are soo

[Nico @Nico_svx]

ENGENES, THE TRUCK PROJECT FOR JULY IS COMING ALL TOGETHER. SHARE AND CONSIDER DONATING

[mel .ᐟ @i02seung]

it makes me so sad that we’ve reached a point where heeseung has to apologize for calling us engene when that’s literally his fandom name. all because of belift, i truly can’t wait for him to return and call us engene freely without having to apologize or worry about belift.

[maia⁷ @maia_7EN]

he apologised because of the hate he got last time, not because we are not his engenes and i will die on this hill

[mae ♡ @lucifates]

sai said she’s not interested in dming to make peace. harassing ot7s gives her too much power and relevancy with her followers. you can clearly see where her morals lie when she'd rather continue bullying us than learn how to respect people with different opinions.

[HeeBerry ⁷🩵 @PRDXINVDERRR]

that company knows that the longer they take to put him back in the group and the more they treat his solo career like trash, the angrier fans will get, the more they will fight against each other, and the more some will distance themselves from the fandom.

a lot of times its clear how dumb this company is and how they’re sinking, but some times it also clicks that some things are done on purpose.

maybe they’re genuinely lost and dont know what to do anymore, maybe they knew what to do but their plan failed, maybe its working….. i dont fucking know anymore

[ʀɪᴋɪxᴜᴍɪ⁷ °˖✧ @zumiluvenha]

He apologised and then looked sad for not being able to call us engenes anymore. If people who switched up still think it was his choice and it's not affecting him then you really don't deserve to be fan of enhypen and the members.

[𓆰 xiao!!⁷𓆪 | heesunjune! @7rikeu]

if your first reaction to an ot7 saying they’re boycotting is ‘heeseung’s not going to come back’, well…
1) you’ve completely misunderstood why we’re boycotting
2) yes he is eat my ass

[۟ @ensbian]

"enha said their first trip as 6 felt like their first real trip together😂" you're right, they were actually so uncomfortable during their other trips just because he was there, they definitely didn't say that because it was their first trip abroad!

[Moon @moonandenhypen]

NI-KI is part of a special feature by Natalie to commemorate the release of 'Michael' across theaters in Japan.

Q1. What does Michael Jackson mean to you?

I think my life truly began when I first discovered Michael at the age of three.

He was the reason I started dancing, and I believe it’s entirely because of the power of his music that I’ve been able to find so much joy in being an artist today.

To me, Michael is the beginning of everything and the defining symbol of my youth.

[RYU⁷✧ @ryucconnee]

group su1cide in front of hybe building

[Mina @OT7enhalways]

+
Songwriter
Vocal director
Choreographer
Camera operator
Photographer
Video editor
Hairstylist
Makeup artist
Designer
Performance director
Album designer
Lighting director
Music video director
Manager
Translator
Staff
Bodyguard
IDOL

[𝐧𝐲𝐱⁷𓂃۶ৎ⋆ | #junenoo @dddeonuuu_]

★ The Profit Illusion

so why was the stock vulnerable way before NPS’ big move?

to fully understand it we have to look at hybe’s internal bleeding.

lot of people see their record-breaking revenue and assume the company is doing amazing. but there is a massive difference between making money (revenue, in green) and actually keeping it (profit, in red).

while hybe is successfully pulling in cash from tour sales and streaming, their operating profit recently cratered by over 70%. that means they are suffering from massive structural bloat.

it essentially means, they are bringing money in through the front door and shoveling it straight out the window to maintain three specific money pits:

⤷ multi-label: maintaining a dozen separate sub-labels means duplicating costs everywhere: separate staff, separate offices, and independent production teams for every single branch. which is an exhausting, inefficient way to run a company that eats up cash so fast.

⤷ lawsuits: constant court battles and legal drama aren't just messy, they actually cost millions of dollars. hybe is throwing insane amounts at corporate lawyers right now just to handle all their ongoing legal messes.

⤷ damage control: they are spending so much money on expensive corporate fixes and emergency PR to cover up their own internal mess. that’s just pure administrative waste instead of smart business spending.

so when institutional investors look at a 70% drop in operating profit, they don't care how high the revenue is: they just see a company that doesn't know how manage its own money. the structural foundation is leaking cash, and that makes the stock incredibly risky to hold.

[mae ♡ @lucifates]

belift has absolutely no reason to be removing heeseung from content they already filmed. he “left to pursue his solo career,” he wasn’t involved in a scandal.

[maia⁷ @maia_7EN]

good morning guys

[ikkeuᴰᵘᵃˡ ⁷ | heesunbangjune @btsevenha7]

Each member of enhypen is so precious it makes me wanna scream cuz why do yall have such ass company and ass fans

[Nico @Nico_svx]

Hybe decided to gift me their stocks downfall 🩵
Today they reached -40%.
You're so kind Hybe

[۟ @ensbian]

one thing that has been irking me the most in the last 3 months is some of you guys genuinely believing enha have control over everything they do. they have to ask for permission to go live so what they say can be monitored. their selfies have to be approved. they're under a strict contract where they don't have a say in their schedule. you can feel however you want to feel but as soon as you say "if they wanted to they would" or "if they didn't want to then they wouldn't" i automatically can't even listen to you because genuinely, you're wrong. stop demanding things from them that you'll never even get and take certain things with a grain of salt. no, it's not that i don't trust them, it's that this industry is corrupt and everybody knows it but is still goes into discourse so blind.

[lara 𝜗𝜚 @snoolight]

“i don’t play games anymore” :((