We just published Part 1 of our latest guide, breaking down how to build a winning pricing strategy for AI products. 🧠💡
✅ Why pricing AI is different from traditional SaaS
✅ The biggest mistakes AI startups make when pricing
✅ Key strategies to align price w/ customer value
It's happening. My book comes out June 9th/
The Last Mile of Trust, I look at why pricing fails, why discounting makes it worse, and the system to fix both.
Most businesses have a pricing problem. They just don't understand what kind.
👉 https://t.co/BdlIsN2ZR3
What happens when brands show they actually care?
On Margin for Error, Bilal Kaiser of @AgencyGuacamole shares how inclusion isn't a constraint, but a creative unlock.
💡 “People see themselves in the story—and that builds trust.”
📺Watch now: https://t.co/KHHs6n4y60
🚨Episode: Margin For Error 🚨
From setbacks to startups @fancy_stephen built @wrkspace with grit, not a playbook.
🛒 Trader Joe’s carts
💻 Pandemic launch
🏢 Reimagine the future of work
Watch the full episode📺https://t.co/KHHs6n55Vy
Pricing always feel “almost figured out”?
It’s not a last-mile fix—it’s your first growth lever.
Our Pricing Multiplier System helps founders turn pricing into:
✅ A strategic signal
✅ A customer filter
✅ A compounding engine
Let’s talk. No fluff. Just results.
Insightful interview w/ Ahmed Saad of @OxfordSBS@OxfordECentre shares why rejection is the default in startups—and what to do next.
→ Pivoting with purpose
→ Blind spots for student founders
→ Underrated advice: talk about your idea
Listen now: https://t.co/KHHs6n4y60
Pricing shouldn’t be a patch but your first growth lever.
Our Pricing Multiplier System helps CEOs scaling to $5M+:
✅ Signal what you stand for
✅ Attract the right customers
✅ Build pricing that scales with value
Stop guessing. Start growing. Let’s talk.
In a recent Margin for Error episode🎙️we welcomed Alex Waters of @theprogramlabs on building startup programs that open doors for overlooked founders.
→ Access + capital gaps
→ Inclusive ecosystems
→ Real lessons from real cohorts
🎧 Listen now: https://t.co/Peu3BGylvW
Pricing without a system isn’t free.
It’s the most expensive tax you don’t track.
👉 DM “growth” and we’ll show you how founders trade wasted weeks for compounding revenue.
#pricingmultipliersystem
No one's pushing back on your price?
That’s not a win, it’s a warning.
No pressure = you’re underpriced.
Pressure is a signal.
It means you’re in the right zone.
👉 DM “pressure” for the Price Log we use to help CEOs raise with confidence.
#pricingmultipliersystem#pricing
"Our sales team says the price is fine.”
Translation: too low.
Easy closes = money left behind.
👉 DM “friction” to see how smart CEOs use pushback to price right.
#sales#pricing#pricingmultipliersystem
“We’re still cheaper than the big guys.”
That’s not a flex. It’s a trap.
Cheap isn’t strategy.
It’s how you dilute your brand.
👉 DM “stack” and we’ll show you how to turn ‘cheap’ into premium.
#pricing#pricingstrategy
Customers don’t just buy products, they invest in promises.
That’s core to Value Alignment Pricing: pricing that reflects not only value, but shared beliefs and long-term commitment.
That's the last mile of trust.
Read @Ed_Lee810's @OxfordSBS article: https://t.co/MviBb4ULCH
Most pricing isn’t broken... it’s misused.
The Pricing Multiplier System helps $5M+ CEOs turn pricing into:
✅ A strategic signal
✅ A filter for ideal customers
✅ A compounding growth engine
Growth starts here. Let’s talk.
#pricingmultipliersystem#Growth
Male fertility is overdue for a wake-up call.
On Margin for Error, @LilElsner CEO of @jackfertility unpacks the stigma, science, and why it’s time men took control of the conversation.
💬 “This isn’t just a product—it’s a movement.”
🎧 Listen now: https://t.co/Peu3BGylvW
“The economy’s shaky and we don’t want to spook customers.”
Weak pricing sends the wrong signal.
Confident pricing builds trust.
👉 Comment “safe” and we’ll send the messaging framework CEOs use to raise prices without scaring buyers.
🚀 Excited to have Maria Gonzalez-Blanch of @crescentridgeVC on a recent Margin for Error episode. She shared insights on how startups are reshaping the world:
→ Bold ideas
→ Fast pivots
→ Real execution
🎧 Listen now: https://t.co/Peu3BGylvW
No one's pushing back on your price?
That’s not a win --> it’s a warning.
No pressure = you’re underpriced.
Pressure is a signal.
It means you’re in the right zone.
👉 DM “pressure” for the Price Log we use to help CEOs raise with confidence.
Most companies don’t have a pricing problem; they have a resonance problem.
If your pricing tries to appeal to everyone, it lands with no one.
→ Higher CAC
→ More churn
→ Slower growth
New post: how value resonance fixes that.
📉 CAC ↓ 15–30%
🔗 https://t.co/irfbxgTEuu
🚨New episode: From Kosovo to Berlin VC 🚀
Monika Rodiqi of XPRESS Ventures joins "Margin for Error" to share her journey from PM to investor, and insights for founders:
→ Corporate vs. traditional VC
→ Storytelling
→ Early-stage funding
📺Watch now: https://t.co/KHHs6n55Vy
“No one complains about our pricing.”
Silence isn’t safety.
It’s missed revenue.
Smart CEOs track hidden signals customers won’t say out loud.
👉 DM “log” for the tool that shows where your pricing gaps really are.