Henny

Head of Growth @broyaliving | Podcast Host @tracklimits_pod | Top 40 Under 40 Winner

[Henny @hennyempowers]

@MichLieben Ads

[Henny @hennyempowers]

@FedotOff90 Lander

[Henny @hennyempowers]

@bruno_dl 150

[Bruno | Desire CRO 📈 @bruno_dl]

I'm deleting this post in 24 hours and locking this behind a $250 paywall.

Why? Because I just realized I'm giving away the exact system that's made
my clients $2.3M+ in additional revenue... for free.

My info product friend thinks I'm stupid.
He's probably right.

Here's the story of how I accidentally built a CRO goldmine (and why I'm about to stop giving it away):

1/ Last year, I was eager as hell and ready to crush it.
But every new client call was the same pattern:

1️⃣ Same offer positioning problems
2️⃣ Same communication issues with their product offer
3️⃣ Same amateur product page mistakes

I was spending 2-3 days per client on full audits (with customer research and everything)... just finding the SAME 90% of issues over and over.

I thought: "There has to be a better way. I'm literally doing the same detective work repeatedly."

2/ So I did something crazy at 2 AM on a Tuesday.
I opened a Google Sheet and started rage-documenting every single CRO test I'd ever run, studied, or bookmarked.

- 10+ hours of digging through 200+ past audits
- Every client win (and embarrassing fail)
- Everything from 6-figure and 7-figure stores

I filtered out all the theory-based BS that sounds good on Twitter but is sh*t in reality.

Only kept what ACTUALLY moved the needle.
Not conversions for the sake of it.
Revenue that hits the bank account.

The result? 150 CRO tests that solve the same issues 90% of small ecom brands have.

3/ This checklist became my unfair advantage.
I started closing audits in 30 min instead of 3 days.
My clients started seeing results faster:

- +$50K/month for a supplement brand
- +$70K/month for a pet health brand
- 2.1x ROAS improvement for a watch brand (doubled their ad returns)

I even trained my AI agent to use it. (Yes, I automated myself. Don't tell my clients.)

4/ Then I made a mistake.
I started giving it away for free to a few people in my network.
"Just helping out" I told myself.

Last week, someone told me they're now charging $1K for audits using MY checklist.

My info product friend looked at me and said: "Bro, you know this is worth at least $250 as an info product, right? You're a bit stupid... why are you giving away your competitive edge?"

He's f*cking right. This is the last time I'm doing this.

5/ After today, this becomes a paid product.

Here's what you're getting RIGHT NOW for free (before I turn this into an info product):
✅ 150 battle-tested CRO tests organized by page type
✅ Status labels so you can track what's done
✅ Quick-start guide (no analysis paralysis)
✅ The exact system that cuts audit time from 3 days to 4 hours
✅ You could sell audits at $1K with this ($2k/hour if your audit takes 30 minutes)

If you want to skip 40+ hours of trial-and-error and focus on tests that can add $50K+/month to your store...

This is your ONLY shot.

In 24 hours, this post gets deleted, and the checklist goes behind a $250 paywall.
Why 24 hours? Two reasons:

I don't want my competitors getting this for free
I need to pull the trigger on this before I keep giving away my edge

👉 RT + Like & Comment "150"
And I'll DM it to you before I change my mind.

[Henny @hennyempowers]

@mikefutia Spy

[Henny @hennyempowers]

@mikefutia Sora

[Henny @hennyempowers]

@rasmic This might be better than Lebron's announcement in 2010 🔥🔥

[Track Limits @tracklimits_pod]

The off track side to Andretti driver Colton Herta you might not know 👀 🎶

Check out our full episode with the IndyCar driver out now! Link in bio 🔗

#tracklimits #coltonherta

[Track Limits @tracklimits_pod]

Does Colton Herta love or hate golf? ⛳ Well… it’s complicated! He’s still figuring it out himself.

Watch our full episode with the IndyCar driver to get to know him off the track. Link in bio! @ColtonHerta

#coltonherta #golf #tracklimits

[Track Limits @tracklimits_pod]

FULL EPISODE OUT NOW!

🍿From karting memories to becoming the youngest winner in IndyCar history, Colton Herta joins us to talk first wins, memorable moments… and which driver’s social media he’d hijack 👀

🎧 Episode out now — check it out, link in bio.

#TrackLimitsPod #ColtonHerta #IndyCar

[Track Limits @tracklimits_pod]

goodbye gift.... or goodbye prank? 👀😅

Ryan McGrava shared the ultimate prank pulled on him for his last race with the team. Trust us, it's a story you don't want to miss.

Full episode out now!

#f1 #tracklimits #pranks

[Henny @hennyempowers]

@remoteoliver Radar

[Track Limits @tracklimits_pod]

We asked fans in Montreal who they think is going to win the Canadian Grand Prix 👀.

Who will take home the win today?

[Track Limits @tracklimits_pod]

How important are regulation changes in F1? 🧐

Ruth Buscombe thinks so!

Check out the full episode with the strategist and broadcaster available now! Linked in bio 🍿

#f1 #tracklimits #ruthbuscombe

[Mendy Fofana @mendy_fofana]

Calum @F1mech dropped some banger on why he wrote his book 'Life in the Pitlane' at @tracklimits_pod . Great podcast mate 👏

[Track Limits @tracklimits_pod]

FULL EPISODE OUT NOW 🍿

Former Red Bull mechanic and now author of “life in the pitlane” @F1mech shares in conversation with us stories of working with the world champion Max Verstappen, his most memorable moments in F1, impact, the pressures and so much more.

Watch now, link in bio! 🤩

#redbull #f1 #tracklimits

[Track Limits @tracklimits_pod]

💥 Racing driver and 2024 F1 Academy champion Abbi Pulling shares how she got into motorsport and found out she was building her dream career!

Learn more about Abbi and her story in our full episode available now! Link in bio!

#tracklimits #f1academy #f1 #abbipulling

[Track Limits @tracklimits_pod]

🍿 FULL EPISODE OUT NOW!

🎬 2024 F1 Academy Champion Abbi Pulling reflects on the pressure of closing out a title-winning season, the early days of karting at just 8 years old, and the family sacrifices that fueled her rise to the top.

Abbi opens up about the road to becoming a champion, her mindset under pressure, and what the journey has really meant to her and those closest to her.

🎥 Watch the full episode – link in bio!

#TrackLimits #AbbiPulling #F1Academy #Motorsport #WomenInMotorsport

[Track Limits @tracklimits_pod]

Lando Norris spotted in his @ElkayHunt jacket at the Saudi Arabian Grand Prix 😮‍💨

Throw back to founder Freddie Hunt telling us about this incredible product. stitched, biodegradable, and definitely not fast fashion.

Missed the episode? Available on the Track Limits podcast.

#freddiehunt #jameshunt #f1 #landonorris #tracklimits

[Track Limits @tracklimits_pod]

Aarav and Niran take on the drop stick challenge! 🍿👀

😂 How do you think they did?

#tracklimits #f1 #challenge #quadrant