Herb Sorensen

PH.D. biochemist with 40 years of studying shoppers inside the 4 walls of the stores.

[Herb Sorensen @herbsorensen]

Top selling items in Food, Drug and Mass have become increasingly dominant during the pandemic. Watch for a message from my team at Shopper Scientist, LLC......as to how brands and retailers can leverage this behavioral trend to sell more of what they ar…https://t.co/czZ0nDtIpR

[Herb Sorensen @herbsorensen]

A Special Invitation to our Brand and Retailer Friends from Dr. Herb Sorensen to Discover How Top Selling Brands are Key to Future Physical Store Success and Enhanced Shopper Experience. https://t.co/UjT8WqXvY6

[Herb Sorensen @herbsorensen]

Mnuchin: Amazon “destroyed retail industry across U.S.” Absolutely disagree! Bricks retailers largely frozen in 100 year old mind set, unprepared for massive shifts in society, yet pending. Driven by interconnectedness of human race, 8 billion people ... https://t.co/YOc6a12AL5

[Herb Sorensen @herbsorensen]

@ElitVisual Sounds right to me, but I don't know that I am the source. If you get right down to it, 100% of FINAL purchase decisions are made AT THE POINT OF PURCHASE! It's not "FINAL" until product and cash are exchanged.

[Herb Sorensen @herbsorensen]

The RW link! https://t.co/RTV9q4O3xN

[Herb Sorensen @herbsorensen]

2 posts 4 RetailWire today: "Amazon’s only real “competitive” weakness is its adoption of some legacy sales suppressing tactics in its bricks stores. But moving its outstanding “1-Click” sales strategy into bricks stores–Amazon Go–a new and improved, “NO-Click” sales strategy"...

[Herb Sorensen @herbsorensen]

Just posted at RetailWire, https://t.co/vGQ2pX4DOI Amazon and Walmart are not the only "winners" at the retail table - and no one is guaranteed a permanent seat!

[Herb Sorensen @herbsorensen]

Focusing on the Big Head (what people mostly buy) without burying it in the Long Tail (what they might want to buy, sometime) has been a winning strategy from time immemorial. Probably will be, going forward, too! (See “Crowd-Social-Nudge” Selling. https://t.co/mT8cDR9rPG)

[Herb Sorensen @herbsorensen]

Best Buy + Amazon: This will guarantee survival of Best Buy, just as Whole Foods is now guaranteed survival — not that either of these two chains were in imminent danger from the “grim reaper.” But it also means another shot in the arm for Amazon. https://t.co/7ScWmnFShO

[Herb Sorensen @herbsorensen]

The real problem for bricks retailers is that they refuse to recognize that they are pasting thin solutions on what is in reality a pallet vs. item distribution and management system. (Pallets for them; items for Amazon.) https://t.co/SHlNPPBKuI

[Herb Sorensen @herbsorensen]

Bricks has 2 unassailable advantages: 360 experience in store; immediacy getting what you are buying, RIGHT NOW. Online has 2 unassailable advantages: infinite LONG TAIL; algorithmic SELLING process. See: Selling Like Amazon… in Bricks & Mortar Stores! https://t.co/qsGWHRidj3

[Herb Sorensen @herbsorensen]

Smartphones will NEVER play a significant role in the FMCG/CPG space. Nowhere is Neale Martin’s sage observation from “Habit: The 95% of Behavior Marketers Ignore” more appropriate. But there ARE niches! 😉https://t.co/uRphdVhWrg

[Herb Sorensen @herbsorensen]

THE FUNDING OF HEALTHCARE, aka health INSURANCE, is where the real money in healthcare lies. CVS, with their in-store “clinics,” and move into health insurance, was THE early player in this swelling PROFIT game. https://t.co/5f6ygRnZZU

[Herb Sorensen @herbsorensen]

Former Walmart exec calls for breakup of Amazon - damaging small businesses. Say WHAT! Pot, meet kettle. Nothing nefarious about profits from non-margin sources. https://t.co/tlPWkSKgwM

[Herb Sorensen @herbsorensen]

“Will all retailers soon go cashier-less?” Answer is absolutely YES! Single caveat on “soon.” If “soon” can mean “in the next 20 years,” answer is certainly yes. But then, how long did it take for the iPhone (& successors) to stitch ENTIRE world together? https://t.co/aPR3dzU3rx

[Herb Sorensen @herbsorensen]

Successful retailing is all about TRAFFIC and in the future I must acknowledge that there are three major drivers of traffic — beverage, food AND HEALTHCARE. https://t.co/cgkQFhfcZ8

[Herb Sorensen @herbsorensen]

RW: Better to be told the truth than to have reality smack you. The world of brick-and-mortar retailing is being properly “smacked” by reality. https://t.co/6M6QXNOIik

[Herb Sorensen @herbsorensen]

The pallet-based crowd is going NOWHERE serious. Click & collect very reminiscent of the hundreds of millions spent on smartphone shopping. Duh! https://t.co/FJ3c3V6t2q

[Herb Sorensen @herbsorensen]

Home Depot vs. Amazon: HD wins on NOW & SENSORY; Amazon wins on algorithmic SELLING & EVERYTHING store. See: "Why you need to touch your keys to believe they’re in your bag,” [https://t.co/kBZVIHCNpV on SENSORY. https://t.co/GzoAhsQN3w

[Herb Sorensen @herbsorensen]

Amazon Go: No brick-and-mortar retailer would consider giving up that final forced stop of shoppers in hopes they can sell them something more while they are waiting in line to pay — plenty of suppliers willing to pay for “one more crack,” at the shopper. https://t.co/oE8xFaS8nn