Allison Hoffman

Head of Marketing for @definevc. Partner in crime for @jeanxmichel.

[Allison Hoffman @heyallisonhoff]

@HarryStebbings Lynne Chou O'Keefe of @definevc
*Kleiner -> founded early-stage digital health firm
*Raised $800 AUM in 5 years
*Takes super hands on approach with founders
*Insatiable drive
*Strong POV on incumbents & disruptors partnering in highly regulated industries
*Not on podcasts or X

[Allison Hoffman @heyallisonhoff]

The Oprah effect

[Jean-Michel Hoffman @jeanXmichel]

So proud to bring this campaign into the world. Help us change the Face of Finance!!

[Allison Hoffman @heyallisonhoff]

@lulumeservey Great example and roadmap for fundraising announcements, thanks for sharing! Follow up q - do you think the transparency approach re: down round works just as well for smaller/younger startups who have raised less capital with lower valuations?

[Wheel @Wheel_Health]

Wheel's @MLDavey recently spoke with @JacksonFordyce & @FortuneMagazine as part of their Austin-based founder series.

During the conversation, Michelle discusses the inspiration behind Wheel & our mission of putting great care within everyone’s reach. https://t.co/uz6dyIrqJa

[Dan Primack @danprimack]

Remarkable the WSJ printed this drivel.

Also...

[Allison Braley 🦊 @allisonbraley]

And they say women are hysterical.

[Allison Hoffman @heyallisonhoff]

@sstubo How terrible. Hopefully she’ll get clarity soon!

[Allison Hoffman @heyallisonhoff]

While it’s heartbreaking to hear stories like this, the last few days have been an interesting lesson/reminder in the personal and emotional ties we all have with our banks.

[Shannon Brayton @sstubo]

A friend has her deceased grandma’s jewelry in a safe deposit box at SVB. Unclear if/when she’ll be able to access it. I’m sure there are many others - these are the lesser known stories related to the closure.

[Allison Hoffman @heyallisonhoff]

The maternity leave FOMO is real. Break a leg @MLDavey!

[Wheel @Wheel_Health]

Heading to @SXSW today?

Don't miss @MLDavey's panel "The Healthcare Experience of 2030" at 4:00 pm for a discussion building on the consumer-centric healthcare experience of the future. #SXSW2023
https://t.co/5PihluAipi

[Allison Hoffman @heyallisonhoff]

A million times this.

[Lulu Cheng Meservey @lulumeservey]

Can good comms save an otherwise bad situation? No, there's no amount of "going direct" that can make up for a bank not having enough money.

But bad comms can kill an otherwise salvageable situation.

[Allison Hoffman @heyallisonhoff]

This 🧵 is a masterclass on how to successfully develop and execute a comms strategy. Or in SVB’s case… utterly fail. Identify your key audiences, make sure you reach them (at the appropriate time!) and give them the context and info they need.

[Lulu Cheng Meservey @lulumeservey]

It’s tragic that Silicon Valley Bank could lose 80%+ of its value in a single day.

But what’s crazy is that the financial collapse was largely driven by a communication collapse.

Their storyline unraveled and their messaging went off the rails, in 4 big ways.

(continued below)

[Allison Hoffman @heyallisonhoff]

🎶 To the grandparents house we go 🎶 Introducing Kahlo to the joy and beauty of driving down Highway 5, cow fields and all. Wish us luck! @jeanXmichel

[Allison Hoffman @heyallisonhoff]

He’s here ✨ Kahlo Bear Hoffman, welcome to this crazy world. @jeanXmichel and I already can’t imagine life without you.

[Jackson Fordyce @Jacksonfordyce]

I'm happy to share the first episode of my video series with @FortuneMagazine where I interview Austin-based founders!

I sit down with @MLDavey from @Wheel_Health and discuss Wheel’s trajectory and the best and worst advice received from investors.

https://t.co/XuK3XC1alC

[Michelle Davey @MLDavey]

Thank you @BusinessInsider & @MissyKras for including Wheel on your list of startups expected to take off.

We're excited to continue putting great care within everyone's reach by powering virtual-first care across the broader industry - in 2023 & beyond

https://t.co/ECv243aIS6

[Allison Hoffman @heyallisonhoff]

In full nesting mode. The nursery of my dreams is coming together 😍 @jeanXmichel

[Allison Hoffman @heyallisonhoff]

Saved the light reading for the baby moon 🤷🏻‍♀️

[Allison Hoffman @heyallisonhoff]

In all seriousness though, there are few things that fill me up like spending time with my coworkers IRL, seeing first-hand the industry reaction to what we’re building at @Wheel_Health, and running into all my health tech friends. #HLTH2022

[Allison Hoffman @heyallisonhoff]

Giving myself a pat on the back for making it through three days in Vegas at 32 weeks pregnant. Excited to head home to my husband, my dog, and my couch…which I may not leave for the foreseeable future #HLTH2022