Allison Braley 🦊

Partner + storyteller @baincapVC. Co-host of "Attention Shift" pod. Ex: @playground_vc @theinformation. Mom of 2 scamps and a spaniel. East Bay.

[Allison Braley 🦊 @allisonbraley]

https://t.co/T2gWnArpNm

[Allison Braley 🦊 @allisonbraley]

@NWischoff This is so awesome, Nichole. My dad (RIP) ran SNAP for his entire career along with school lunch & WIC. I'll be watching this one closely.

[Allison Braley 🦊 @allisonbraley]

@CristinCulver @TownAI I already feel seen

[Allison Braley 🦊 @allisonbraley]

@elanmiller @off__menu @groverlight This is correct. The core unit of marketing is an idea or an opinion, and everything flows from there.

But that said, the founder has to like the design language. In this era where the person leading a company IS the brand, it all needs to play perfectly together.

[Allison Braley 🦊 @allisonbraley]

@SaanyaOjha When the messaging sounds like a misdemeanor... time to rethink it.

[Allison Braley 🦊 @allisonbraley]

This really hits several of my interests -- narrative / storytelling, Star Wars, design / architecture.

Cannot wait to go see it in person.

[Sci-Fi Archives @SciFiArchives]

First look at George Lucas’ new Los Angeles museum. Life size Star Wars spacecraft will soon be on display for visitors.

[Bain Capital Ventures @BainCapVC]

Getting discharged from the hospital should be the easy part.

Yet, 4 in 10 home health patients get turned away not because clinicians aren't available, but because the system is too admin-heavy to route care efficiently. Adaptive Innovations rebuilt that from scratch.

100k+ patient visits. 500+ referring health organizations. A patient mix most providers won't touch, and they're profitable doing it.

@joinadaptive just raised a $50M Series A. We're thrilled to keep supporting them as they grow.

The category is about to get very interesting. Explore more: https://t.co/xOJASjF1hG

@ChristinaPhili5 @AlexRWendland @ryanatolsma

[Bain Capital Ventures @BainCapVC]

Healthcare's new rule: the surgery isn't over when you leave the OR.

So who owns the recovery? Medicare's TEAM model makes hospitals financially accountable for the full 30-day recovery. 743 hospitals. Five procedure types. No opt-out.

Our partner, @alysaaco, shares why hospitals aren’t ready (and what to do about it)
https://t.co/pLqpiwk0uz

[Merritt Hummer @merritthummer]

When Chris Turlica and Hugo Dozois-Caouette started @maintainx, they were solving a problem that Silicon Valley wasn’t paying attention to: 80% of the global workforce wasn’t working at a desk, yet only 1% of software spend went toward tools for them. MaintainX built world class software for the factory floor.

Today, this early insight becomes mainstream with Autodesk's proposed acquisition of MaintainX for $3.6B.

We are proud to have led MaintainX's Series C in 2023 and co-led the Series D in 2025 alongside our friends at Bessemer. The tenacity, vision, and consistency that "Killer Teddy Bear" Chris Turlica and team bring to work every day are unparalleled. It has been a joy to work with them.

Congratulations to the entire MaintainX team on this well-deserved milestone.

https://t.co/VlWzduZ7IS

cc @BainCapVC @Abby__Meyers

[Allison Braley 🦊 @allisonbraley]

Come for the cute dogs (including my Boykin, Penny Lane)... stay for the insights from the brave and brilliant @celinehalioua, who is a personal hero of mine in addition to being a founder we get to work with.

[Bain Capital Ventures @BainCapVC]

This startup wants dogs to live longer.

If that’s not enough to get you to watch, we’re not sure what will. But if you need more convincing, @celinehalioua built @loyalfordogs after years of doubt and is now running the first ever FDA-concurred lifespan extension clinical trial.

Featuring 1,300 really good boys and girls. And yes, everyone will get a pup cup after.

Full Outlier Briefing with @kevinzhang out now.

[Allison Braley 🦊 @allisonbraley]

Your messaging is *extra* and not in the good way.

The situation looks like this:

1) We need to solve [PROBLEM]

2) If [NONDESCRIPT AUDIENCE] knew [LONG CONVOLUTED STRING OF MESSAGES] our problem would be solved

3) Let's try to tell them [3-5 MESSAGES] all at once

This approach does not work. Your fledgling startup's ICP should be well defined, and even then, they can *barely* grok the one message. You will have to choose, and it will be hard.

Once you absolutely hammer that message a million ways, in a million places, only then can you move down the list to Message No. 2.

This is the problem with messaging that's designed by committee. Everyone has their own pet version of the messaging that they want to shoehorn in and it becomes easier over time to just sigh and acquiesce. It quickly devolves into alphabet soup. Lots of letters, low on meaning.

Resist this impulse if you can. You can do it all, but not all at the same time.

[Allison Braley 🦊 @allisonbraley]

@graceihle @BusinessInsider @theinformation Congrats! Big beat!

[Allison Braley 🦊 @allisonbraley]

@CristinCulver My face everytime someone asks me for help 2 weeks out (it happens at least once a month)...

[Cristin Culver @CristinCulver]

Can confirm. Need comms support? You need to lock someone in 3 months before you need to announce.

[JF 👾 @JFinnyc]

sf ads: assume you know everything
nyc ads: assume you know nothing

[Allison Braley 🦊 @allisonbraley]

Memorial Day moment of zen

[Allison Braley 🦊 @allisonbraley]

@Jackyhuang @MelisaSeah it's jacky, bitch 🎶

was so bummed to miss this!

[lilly sharples @lillysharples]

Anyone who rides shotgun alone in a Waymo should be studied

[Allison Braley 🦊 @allisonbraley]

@Priyasideas Shows a lack of backbone -- say "no" and explain why! It's what you're paid for.

[Allison Braley 🦊 @allisonbraley]

In addition to insulting the reporter (basically calling them a slop cannon / shill), it insults your own client to ask for this.

Do you have so little faith in your own story that you have to resort to JV control tactics?

Negative aura points.

[molly taft @mollytaft]

lots of corporate press / comms people asking me to share drafts of stories before publication (??) these days. baby that is not how it has ever worked

[Allison Braley 🦊 @allisonbraley]

@johnloeber @kyliebytes I will always choose cheese

[Allison Braley 🦊 @allisonbraley]

@KatieBaynes Insane flex