Off-Menu

MASTERS OF FEELING • Contact: [email protected]

[Off-Menu @off__menu]

We take care of your brand

[Elan Miller @elanmiller]

The AI psyop no one is talking about

[Off-Menu @off__menu]

SHORTCUTS ARE FOR LOSERS

[Off-Menu @off__menu]

RT @elanmiller: 🚀 Insanely proud of this launch

Scale came to @off__menu post-Meta investment to build their brand story for the next era—…

[Elan Miller @elanmiller]

https://t.co/IOYJvD4WGc

[Elan Miller @elanmiller]

Most startups think of brand like a design project. We treat it as a growth exercise.

Today I'm relaunching Off-Menu around that idea, w/ programs for the moments that matter most: repositioning, category creation, GTM.

Narrative *and* design, for opinionated founders.

[roshnara @ferroshious]

so excited to see @off__menu and @elanmiller here!

elan and i have been working closely together for over a year now - on client work, building off-menu and other fun side projects 👀

on that note, thrilled to share our work on the all-new https://t.co/beeWP0c3yD

[Off-Menu @off__menu]

Might eff around and launch a new website

[Elan Miller @elanmiller]

I joined my long time friend @ViableBen on the Supra Insider podcast to talk about my latest brand thinking at Off-Menu.

AI has made it easier than ever to build products, yet harder than ever to get people to care. If your product works, 10 competitors will copy you within a month. The old playbook doesn't work anymore. So how do you stand out? It all starts with an ownable POV.

In this conversation, we discussed:
- Why Anthropic's Keep Thinking campaign is a masterclass in positioning
- The "enemy question" I ask clients: if your brand had an enemy, who would it be?
- Why most rebrands fail: visual makeover without moving anything forward
- Why strong point of view is the antidote to slop
- How I'm building AI tools that turn brand strategy into practical inputs

Link to the full episode in the replies.

[Off-Menu @off__menu]

@elanmiller @ViableBen we love a brand enemy 😈

[roshnara @ferroshious]

helped design sumn funnn! find out your company's brand personality in 2 mins🔮✨

[Off-Menu @off__menu]

Discover your edge and teach AI to write like you ✨

[Elan Miller @elanmiller]

Introducing: The Personality Test for the AI-era. 🔮

https://t.co/Os67ITsYJ9

The people (and brands) getting great results with AI have figured out who they are: their POV, their edge, and of course, their personality.

So we built a Personality Test to help you figure out your online persona, voice, & tone so you can train Claude, ChatGPT, or whatever LLM you use to speak like you.

Nine brand archetypes. Takes 2 minutes. Share your results in the replies!

Huge ty to @ferroshious & @KyleMorck for their help bringing this to life.

[Off-Menu @off__menu]

🔜

[Off-Menu @off__menu]

Happy Friday the 13th to all who celebrate

[Off-Menu @off__menu]

Hate competitive audits? Us too. So we built a tool to automate them, enjoy.

[Elan Miller @elanmiller]

Finally automated the worst part of my job and built a competitive audit tool with Claude Code.

What's included:
* First impressions on your site
* Positioning, voice, & visual design breakdowns
* Observations on your brand & the category at large

https://t.co/smvqYUBWeY

[Off-Menu @off__menu]

🔜

[Elan Miller @elanmiller]

POV is the only uncopyable thing left on the internet.

[Off-Menu @off__menu]

The future belongs to those who know what they want

[Elan Miller @elanmiller]

https://t.co/3cIHdS8pib

[Off-Menu @off__menu]

@elanmiller 🤔

[Elan Miller @elanmiller]

https://t.co/07hofl4SmE

[Elan Miller @elanmiller]

https://t.co/uhMAimLff4