I agree with the tactic: mold with little or no insurance coverage equals cash.
The problem is that adjusters now hide behind TPAs, who control the assignments. TPAs are not held to the same legal standards as licensed adjusters. They steer work based on back-end deals with national players, so independent restoration contractors get rebuilds and little to no mitigation.
After working with 600+ home service businesses I can tell you exactly where most of them are bleeding money on marketing.
I put the whole playbook into a free Marketing Roadmap.
The local SEO moves that actually generate calls.
Which marketing channels are a waste in 2026.
The GBP strategy most companies completely ignore.
I built this for our clients but I'm dropping it publicly tonight.
Like this
RT this
Comment "ROADMAP"
I'll DM you the link.
Everyone's building static ad agents while I just created a fucking marketing department.
This thing turns ideas into content an agency would take a week (and 3 calls) to deliver.
Drop a Follow, RT and Comment "team" for the workflow. (Need to do all 3 or my agent won't find your handle to send the DM, give it 20 mins)
Feed this thing a voice note or text on Telegram (easily changed to Slack, WhatsApp, Gmail) and watch it:
- Generate headlines and copy that actually convert.
- Creates cracked statics ads - thanks Mr Escobar (@pablo_rothbart) for agent.
- Create product videos people don't skip - thought "fuck it, let's see how it goes" and now they outperform my statics.
- Write SEO posts Google actually ranks
Why hire freelancers when you got me?