In 2013, Steph Curry had a breakout season while his 1st contract as a Nike athlete was up for renewal.
He left for Under Armour and since won 2 MVPs and 3 NBA titles.
Why did he leave? In part because Nike gave one of the worst business pitch meetings ever.
Here’s the story🧵
IKEA is the world's largest furniture brand. With annual sales hitting ~$50B+, it's the King of "buy stuff you never planned to buy".
Unsurprisingly, IKEA designs its stores with various psychological tricks to get you to spend more money.
Here's are 12 of them 🧵
Most startups die because they don't know how to get users
Here are 4 customer acquisition flywheels that I've used to build 10 startups
Get your first 500 customers in 90 days using these