I know someone who was already running those 2 years ago @lepa_2 and I think they can still print to this day if executed well since for many ICP's it's part of their "preferred form of consumption" so you just gotta figure out how to effectively communicate your sales message in that vehicle.
You are always in dr anyways ideally you should get more compliant as you get bigger and customer experience and growth should be corelated as in the more you grow the more you reinvest into RD and the overall customer journey and the better CX will be but some brands simply don't care about CX at all even at high scale.
And CX and LTV are also heavily corelated if you have a problem with retention I would look at CX first.
1/Overall identifying where the breakdown is occurring maybe its because your lp is not congruent and thats why you have a low cvr and a high cac
2/Checking soft metrics and making data driven hypotheses then turning them into iterations
3/Maybe this concept is filling up your tofu and you still should do iterations and milk it ofc but add in bofu ads into your funnel and see if its makes things more profitable when looking at your blended cac.
And + look at your retention graph for the ad and see where attention massively dips and add in strategic open loops at the low points with your copy so more ppl consume your sales message so more conversions
@max_av_ There is a french info guy "sofian kasmi" his positioning in the french ecom info market is really similar and that's definitely printing for him.
@max_av_ Well that's what most stay at home mom bizzop offers are about, and also another point why this is powerful it's because people are limited by their identity as in they don't see themselves as a person making 100k$/m and living the "wealthy lifestyle" in the first place.
@max_av_ But if you say add 2-3 grands to your monthly income that seems achievable and in a crowded market where everyone is throwing big claims around that helps a lot to differentiate yourself.
@peralaleevi_ Curious about what's your approach for "angles" in general and especially from a creative diversity point of view, there are many ways and definitions for angles and many approaches from different people and different schools of thought and let's separate angles from the UMP/UMS.