Parth Arora

ai video ads for d2c brands | performance marketing + growth | prev @rumik_ai

[Parth Arora @howparth_]

over the next 30 days, i want to run a growth experiment on myself

during this time, i want to:

> AGGRESSIVELY scale my linkedin and X presence, cracking organic growth (500+ on X, 2000+ on linkedin, thats the benchmark); the more, the merrier

> larp about myself

> go ALL IN on AI content and growth and acquire more clients (already have 4 active, want to scale past 10)

> scale my income past 1L INR/$1000

> talk to and meet a LOT of new people

> read more and write even more

i'm super excited for everything that lies ahead, and with all the ideas i have in mind, EXTREME execution will be the only moat

30 days. all in.

[Parth Arora @howparth_]

@aniketium1 into a^

[Parth Arora @howparth_]

how relevant do you think video editing will be over the next couple of years?

[Parth Arora @howparth_]

@aniketium1 how so? and do you think taste can be injected into video created using ai?

[Parth Arora @howparth_]

@toshhhika sneeze on them

[Parth Arora @howparth_]

@ryangrowthh hey ryan, what resources would you suggest someone go through/take to start learning copywriting?

[Parth Arora @howparth_]

@parthrjg bhai ghar se pyar nahi milta kya?

[Parth Arora @howparth_]

stopped doomscrolling on instagram only to open X every 5 minutes 👍

[Parth Arora @howparth_]

the fomo-fication of everything has been bothering me a lot lately

the never ending loop of seeing something, then wanting to do that thing, then seeing something else, which leads me to pause the thing i was doing earlier and start something else entirely

i've been seeing this happen in so many different aspects of my life

i'd see a young founder build a product, raise money, and then think to myself that this is what i should be doing

then i'd see an insane video edit, an edit that made me rewatch it multiple times, then think to myself that this is what i should be learning

later i'd see photos of my friends hanging out, then think to myself that im missing out on life

then i'd see someone grinding their ass off, which makes me think that i should be working a lot harder than i already am

i'd be working on some project, then i'd come across a new llm feature launch, a new product usecase, which would make me stop what i was doing to try that out

this constant loop of seeing others do something, having this fear of missing out on that thing, then stopping everything im doing to not miss out on it is a little too annoying

HOW DOES IT GET BETTER?? HOW DO I STOP THIS EVERYTHING FOMO?? DOES IT EVEN GET BETTER

[Parth Arora @howparth_]

@mahanot_dikshit we can only wait and see what happens :)

[Parth Arora @howparth_]

@vannshikaa muh dhokar ati hai maine suna hai

[Parth Arora @howparth_]

@dasnoorranand sent you a dm

[Parth Arora @howparth_]

@dasnoorranand yes yes

[Parth Arora @howparth_]

@Ozacle23 i’ve found gaslighting these models to believe that they’ve given the most braindead answer v helpful, 9/10 the output turns out to be so much better

thinking of also building a gaslighting.md just to avoid the hassle of doing this over and over 🫡

[Parth Arora @howparth_]

@0xROAS goes so hard

[Parth Arora @howparth_]

made on @FlowbyGoogle

[Parth Arora @howparth_]

if you're not running native conversational drama ads, then you're LITERALLY leaving money on the table

brands are scaling HARD on meta pulling in crazy numbers, and here's how you can build these for yourself:

1) the setup: try to think of the most bizarre and unexpected scenario you can come up with

the visual unexpectedness gets the viewer to be curious about the content

here the setup was an elevator and the product is SaaS

no viewer expects to see a SaaS product being talked about on an elevator

2) the music: this is the MOST crucial bit. good music adds to the tension, the drama, and sets the tone

if its recognisable, then even better. here, the succession theme song added to the hook

3) the dialogue, split into 3 parts:

> the hook: immediately start with the problem

'the worst places to be asked about SEO'

immediately lets the audience know that this is an ad regarding SEO

> contradictory visual: get another character to do the exact opposite of what the hook was about

that adds to the flow, keeping the viewer more engaged

> the body: keep it tension heavy. add abrupt questions, make 1 character annoyed and the other pissed, add awkwardness

be intentional with the drama and tone you choose to add

4) cap your characters to 2-3 at most. you're building an ad, not a sitcom

introduce diversity in the characters: an american talking to an asian, an african with an indian

that also adds to the fun of it

5) use multiple shots: angular closeups, wideshots and different setups in which the characters are placed

these tiny details add more to the creative than you think

6) place the product, but dont throw it on your audience

be subtle with the product integration. if its a SaaS product, show a product demo. if its a physical product, show one of the characters holding it

the only thing is to not throw it on the viewer's face; subtlety is KEY

thats about it. basic editing, cuts, sound effects lead to a shippable creative

and thats how you build an ad that will print

(bookmark this so that you dont miss it)

and start running more ads

[Parth Arora @howparth_]

@JoeWelstead totally, and the number of usecases it has in comparison to other agents is insane

[Parth Arora @howparth_]

@iamchrisxco @gethookdai gonna be using this from now, thanks for the suggestion