Hilke Plassmann

Decision Neuroscientist

[INSEAD Knowledge @INSEADKnowledge]

Sustainable choices often involve forgoing a short-term benefit for a longer-term one. Unfortunately, it is easy for consumers to think about the here and now, and spending money on new, shiny things in the moment.
@HPlassmann #SustainableConsumption
https://t.co/XcEFugiEo4

[INSEAD Knowledge @INSEADKnowledge]

@HPlassmann @pierrechandon @AMA_Marketing Together with their co-authors, they found that weight loss surgery has a much more beneficial impact on obese patients beyond helping them lose weight.

https://t.co/eY3HxtEJC4

[Zhihao Zhang @ZhihaoGZhang]

Can data from brain scans improve legal decision-making in trademark litigation? Check out my new paper with @hsu_ming, Andrew Kayser, and others just out on @ScienceAdvances https://t.co/eaUVo1HIoc
@DardenMBA @BerkeleyHaas @UVA #neuroscience #law

[Nathaniel Daw @nathanieldaw]

Excited to be co-organizing the Neuroeconomics summer school again, with @AgnieszkaTymula, @HPlassmann, Joe Kable and Paul Glimcher. (That's just organizers; many more amazing lecturers.) We have had so many amazing students go on to great things. You can be next!

[Hilke Plassmann @HPlassmann]

Aren’t you curious? 🤔 What do you think about applying neuroscience and AI research to real-world problems such as lie detection? 🧠 Help us to discover more by answering this 10min survey https://t.co/gPvSSg4xNV #neuroscience #neuroeconomics #neuromarketing #neuropolicy

[Agnieszka Tymula @AgnieszkaTymula]

Happy to announce that the Summer School in #Neuroeconomics is back! Apply & learn more here:
https://t.co/oSQHaiqPEF

[Dr. Daniela Schelski @Dani_Schelski]

Pre-print of my first first-author paper finally online! 🤩
How is it possible that marketing labels 🏷️ affect how we perceive food products 🍫? We investigated whether oxytocin and trust 🤝 are relevant for such marketing placebo effects to occur.

https://t.co/huFWxoAQDZ

[Hilke Plassmann @HPlassmann]

Check this out!

[Hilke Plassmann @HPlassmann]

Not to miss - please participate! #neuoeconomics #neuromarketing #consumerneuroscience #decisionneuroscience

[Andrea Bazzani @AndreaBazz]

Aren’t you curious? 🤔 What do you think about applying neuroscience and AI research to real-world problems such as lie detection? 🧠 Help us to discover more by answering this survey https://t.co/LIKPjAQSAX (~10min)

[Neuroeconomics @SocforNeuroecon]

Congratulations to @RobbRutledge & @clairegillanTCD, this years recipients of the Society for NeuroEconomics Early Career Award. To see all other 2022 award winners, visit: https://t.co/S3WR4qe4ON

[Robb Rutledge @RobbRutledge]

Happy to share the @SocforNeuroecon Early Career Award w/@clairegillanTCD! Summary of our work on smartphone games: https://t.co/VBZUARikuj Thanks to the 100k+ who played our apps! https://t.co/tBnQ9bTDQY https://t.co/e5n4oZRBxD @YalePsychology @YalePsych @WCHN_UCL @MPC_CompPsych

[Hilke Plassmann @HPlassmann]

@eleafeit says that neuroscience can improve our understanding of ads in the data-rich digital world of A/B testing by helping us uncover the why in her keynote at the consumer neuroscience satellite symposium @SocforNeuroecon #SNE2022 @INSEAD @VTPamplin @rossschoolofbus

[Hilke Plassmann @HPlassmann]

Interesting keynote from @CFCamerer shows how we can capture habits in big data and its challenges at the Consumer Neuroscience Satellite Symposium #SNE2022 @SocforNeuroecon @INSEAD @VTPamplin @rossschoolofbus

[Hilke Plassmann @HPlassmann]

Thanks to the Pamplin College of Business @VirginaTech‘ s Marketing Department to host the 9th Consumer Neuroscience Satellite Symposium of #SNE2022 @SocforNeuroecon and it’s Head @RajeshBagchiMKT. @INSEAD @rossschoolofbus

[Hilke Plassmann @HPlassmann]

Part of the CIA team from the @InstitutCerveau and @INSEAD made to #SNE2023 held in Arlington this year! Excited to present our latest research @SocforNeuroecon. Missing @ValerieGodfrey9 and Shemal Doshi that could not get a visa. @LianeSchmidt13 @LeonieKoban

[Cendri Hutcherson @cendripetalfrce]

Can't believe this work w/ Anita Tusche is *finally* out. https://t.co/DG1yaz5bW5. We find evidence accumulation (not self-control) may better explain why dlPFC activates for generous v. selfish and healthy v. unhealthy choices. Thanks @Todd_A_Hare & @HPlassmann for sharing data!

[Hilke Plassmann @HPlassmann]

Amazing example of how #neuroscience and #psychology can be applied to improve decision-making and performance - congrats to Niklas' team @Neuro11 for this great success #neuroeconomics #consumerneuroscience #neuromarketing

[Dr. Niklas Häusler @neuroniklas]

For anyone interested how neuroscience is starting to be used by us in professional football:

https://t.co/YUl3uvKjje

#trainyourbrain 🧠🎯⚽️

[Dr. Niklas Häusler @neuroniklas]

For anyone interested how neuroscience is starting to be used by us in professional football:

https://t.co/YUl3uvKjje

#trainyourbrain 🧠🎯⚽️

[Hilke Plassmann @HPlassmann]

@StePalminteri Ha ha and that is only a fraction: https://t.co/L6K6r2Qmlp

[Hilke Plassmann @HPlassmann]

@LaurelCoons @siawooshmn 15283