Humanz

Each of us has a story to share🤳
Humanz is a collaborative AI-powered creator marketing platform that connects creators to brands.

[Humanz @humanz]

We want more!

[Liav Refael Chen @liav_chen]

Founders & builders, I need your feedback 👇

Our dev team ships new features in a day. I can't film that fast.

So I sent AI me 🤖 to walk you through what's new in Humanz, with real examples from our clients.

It's v1, lots more coming. If this one lands, next video: how we find the right creators for any brand through our MCP, on any business model (affiliate, flat fee & more) in few minutes.

Be brutal in the comments.
Cringe or Cracked?

[Liav Refael Chen @liav_chen]

https://t.co/RmsMaywlTh

[Humanz @humanz]

The USA full origin story by our co-founder here ->

[Liav Refael Chen @liav_chen]

https://t.co/fy71GCCZ2m

[Humanz @humanz]

@liav_chen Great take thanks for the share! @liav_chen

[Humanz @humanz]

WDYT? My taste is better then yours 🥇

[Liav Refael Chen @liav_chen]

We reviewed 60 AI-generated ad variants for one campaign last week. Producing them took a day. Arguing over which 5 were actually good took three. The cost of making things collapsed. The cost of judgment didn't. Taste is the new moat.

[Humanz @humanz]

The growth machine by Humanz US case study explained 👇🏽

[Liav Refael Chen @liav_chen]

The full playbook. Exposed. A $250M+ beauty brand, US market, came to us at 95% retail, barely any D2C.

12 months later, revenue is up 30%. Here's exactly how it happened 🧵->

#tiktok #meta #growth #beauty #ads #dtc @x

[Liav Refael Chen @liav_chen]

Meta quietly added a 2-5% location fee on ad spend this week. It sits on top of your budget, not inside it. If finance hasn't flagged it yet, check your next invoice.

[Humanz @humanz]

@liav_chen 👀👀

[Humanz @humanz]

WDYT? We still face Human campaign managers as the best talent. Then AI for reporting mainly!

[Liav Refael Chen @liav_chen]

Growth marketers: are you actually letting Meta MCP or Manus manage real brand spend today, with real freedom?

Or is it mostly still used for reporting, insights, and asking questions?

Genuinely curious.
#x #growth #MetaAds

[Light Silver @lightsilver323]

Show me a product you’ve built that deserves its first 1,000 users. 👇

[Liav Refael Chen @liav_chen]

Why is it so hard to find this talent?

- Paid media champion
- Hands-on
- Management skills (team building)
- Experience facing F500 brands
- Building and working on paid channels with Claude: creative processes and media optimization

[Irakli 🚀 @TheSpacerr]

Do you trust Dario or Sam Altman?
Do you think they have your best interest in mind?

[Humanz @humanz]

Paid media buying just changed dramatically.

Will AI replace media buying teams, or simply make the best buyers 10x more effective?

[Liav Refael Chen @liav_chen]

Meta just killed another pillar of media buying. Most advertisers won't notice until their edge is already gone. Here's what changed, and how to know if you got hit. 🧵 ->

[Liav Refael Chen @liav_chen]

Ideation processes just got better.
Great for Claude integration with Meta mcp to analyze static content briefs and generate similar ideas for review.

[Humanz @humanz]

As TikTok Shop continues gaining traction, understanding how to measure performance and build the right strategy around it is becoming essential. Thanks, @liav_chen, for sharing these insights!

[Liav Refael Chen @liav_chen]

1. TikTok Shop isn't a sales channel.

Treating it like one nearly cost a Nasdaq brand we work with their cheapest customer acquisition engine.

Let me show you the mistake - and the fix 🧵

[Liav Refael Chen @liav_chen]

A brand isn't what you say it is. It's what survives after people stop paying attention to your ads. Build the thing they repeat when you're not in the room.

[Humanz @humanz]

@liav_chen @jasonlk And you do it by building long term trust via to-the-point genius creative!!

[Humanz @humanz]

@codealicja @liav_chen Or call us to help ya manage them all! 🥹🤞🏼

[Humanz @humanz]

Our co-founder @liav_chen shares what it actually took to build Humanz USA from scratch.
Worth a read if you're building a company or scaling internationally. 👇

[Liav Refael Chen @liav_chen]

We didn't figure out our US GTM in a strategy workshop.

We figured it out over coffee.

2 years ago I started our US office with almost no network.

No warm intros.
No pipeline.
No local playbook.

Here's how a few conversations changed our entire company 🧵

1/

[Humanz @humanz]

We asked on IG what are creators top editing apps, now we want to ask you, what do you think it is?🤨