BREAKING: Did Nike just give up on the SNKRS App? 😱🤯📉
A former employee on the SNKRS App team said last week that the company had let go of nearly 30% of its staff.
"The org and the people behind SNKRS were obliterated yesterday."
"We solved real problems. We solved scale problems that NO ONE in the industry was solving while bringing a genuine voice, citing the culture of the street with sports lifestyle, and bringing light to unique stories that resonated."
"Every Saturday morning was a DDOS attack, where sometimes 100 million users would be trying to get their hands on one of the 5k total pairs. Insane new problems that had never been solved before. All of this was happening while developing a unique brand voice driven by the whole org, which innovated and voted on what we would build next, and even physical product development to leverage that creativity across boundaries."
John Ternus will take a more decisive approach as CEO, rather than leaving decisions up to a larger group of executives, per Bloomberg.
Apple reportedly chose Ternus to "reinvent" its product lineup as it enters new categories and consumer AI.
(Details https://t.co/u0vXFfuxOj)
Finally opened this rug after acquiring it 5 years ago. The story behind this rug and the shoes on it are worth more than the shoes and rug themselves. What an era! @virgilabloh