Desi Reuben-Sealey

Senior Manager & Head of UX @Victorinox || #NNg #UXMC Master Certified & Specialised || #PADI || Traveller || IG:

[Desi Reuben-Sealey @i3lance]

AI doesn't remove complexity. It moves it.

That's Tesler's Law.

And it's one reason UX matters more in the age of AI.

Part 5: https://t.co/6vLgsVUfkP

#AI #UX

[Desi Reuben-Sealey @i3lance]

AI keeps evolving.

Human behaviour doesn't evolve nearly as fast.

That's why UX principles still matter.

https://t.co/pY796D1zRH

[Desi Reuben-Sealey @i3lance]

AI can summarize interviews instantly.
But synthesis isn’t understanding.
A powerful conversation with Dr. John Whalen on AI, UX research & human judgment.

https://t.co/vpXGQ7e9he.

#UXResearch #AI #DesignLeadership

[Desi Reuben-Sealey @i3lance]

https://t.co/wqCS17tO2f

[Desi Reuben-Sealey @i3lance]

12k strong in 12 months. 💪🏾 Thank you to all who have subbed and are tuning in.

Watch the latest design case study on the Sominpods 3 sleep earbuds

https://t.co/OBMWdXzZm8

[Desi Reuben-Sealey @i3lance]

12k strong in 12 months. 💪🏾 Thank you to all who have subbed and are tuning in.

Watch the latest design case study on the Sominpods 3 sleep earbuds

https://t.co/OBMWdXzZm8

[Desi Reuben-Sealey @i3lance]

12k strong in 12 months. 💪🏾 Thank you to all who have subbed and are tuning in.

Watch the latest design case study on the Sominpods 3 sleep earbuds

https://t.co/OBMWdXzZm8

[Desi Reuben-Sealey @i3lance]

In UX, users don’t debug systems.

My Fitnexa Part 2 breakdown explores system trust, cognitive friction, and ethical subscription design.

The same night produced conflicting sleep scores in the same app.

That’s the UX story.

https://t.co/GzHiZVpUiP

[Desi Reuben-Sealey @i3lance]

In UX, users don’t debug systems.

My Fitnexa Part 2 breakdown explores system trust, cognitive friction, and ethical subscription design.

The same night produced conflicting sleep scores in the same app.

That’s the UX story.

https://t.co/GzHiZVpUiP

[Desi Reuben-Sealey @i3lance]

Same night. Same app. Different answers.

That’s not a data issue.

It’s a trust issue.

Part 2 of my Fitnexa UX breakdown looks at behavioural sustainability, cognitive load, and why system consistency matters more than features.

https://t.co/GzHiZVpUiP

#fitnexa

[Desi Reuben-Sealey @i3lance]

Most sleep tech reviews focus on features. This one doesn’t.

Fit determines comfort.
Comfort determines retention.
Retention determines trust.

That’s the real UX chain behind this product 👇

https://t.co/001itgOez2

[Desi Reuben-Sealey @i3lance]

Most sleep tech reviews focus on features. This one doesn’t.

Fit determines comfort.
Comfort determines retention.
Retention determines trust.

That’s the real UX chain behind this product 👇

https://t.co/001itgOez2

[Desi Reuben-Sealey @i3lance]

Most sleep tech reviews focus on features.

This one doesn’t.

Fit determines comfort.
Comfort determines retention.
Retention determines trust.

That’s the real UX chain behind this product 👇

https://t.co/001itgOez2

[Desi Reuben-Sealey @i3lance]

Worth the watch!

[Desi Reuben-Sealey @i3lance]

Creativity shouldn’t end at your job.

A conversation with Anna Barrachina on art, UX testing, AI, and being a woman in tech.

🎥 Mind the Experience

https://t.co/tdyNkqCyA1

#art #tech #ux #ai

[Desi Reuben-Sealey @i3lance]

Creativity shouldn’t end at your job.

A conversation with Anna Barrachina on art, UX testing, AI, and being a woman in tech.

🎥 Mind the Experience

https://t.co/tdyNkqCyA1

#art #tech #ux #ai

[Desi Reuben-Sealey @i3lance]

AI risk isn’t about intelligence.

It’s about responsibility at scale.

The people who built AI are warning us, and we should listen.

https://t.co/3UyaBO5pKU

#ai #aidesign #aigovernance

[Desi Reuben-Sealey @i3lance]

AI risk isn’t about intelligence.

It’s about responsibility at scale.

The people who built AI are warning us, and we should listen.

https://t.co/sBhiRhur5k

#ai #aidesign #aigovernance

[Desi Reuben-Sealey @i3lance]

Sharing is caring, send to a friend who doesn't know what you just watched

[Desi Reuben-Sealey @i3lance]

AI fear is not irrational; it is misdirected.

The real near-term risk isn't super-intelligence.

Itis actually misplaced trust and weak governance.

I talk about it in part 2 of the AI short series here - https://t.co/kMzrM4yhDO

#AI #Leadership #ResponsibleAI

[Desi Reuben-Sealey @i3lance]

Why does good UX still lose in smart organisations?

A deep conversation with Therese Fessenden (@tbfess) from @NNgroup on #ux maturity and leadership.

🎥 Mind the Experience - https://t.co/nnJN5oW9LB