Going Social

Social Media Marketing company with a passion for using internet tools to help clients build business and reputation “socially”. Account managed by @LowellBrown

[Going Social @iGoSocial]

I'm attending Social Success Summit 3.0.

RT if you think others will find this helpful 🙌

https://t.co/sfQtgEtRVZ

[Going Social @iGoSocial]

To help you take your Instagram Marketing to the next level we have created a FREE INSTAGRAM MARKETING GUIDE featuring 6 Tips To Make Your Instagram Posts Stand Out.
Get Our Instagram Marketing Guide Now
https://t.co/Ui4rnfxK9I

[Going Social @iGoSocial]

🎯By April 30th the relevance score metric for Facebook ads will be removed and replaced with 3 new metrics. What are they? Visit our Facebook Page to read more.

[Going Social @iGoSocial]

✌🏽You can build relationships through conversations.
Take a moment and send a message to someone. Let them know you saw their post. Tell them what you like about it or how it connected with you. That's all you need to do. See what happens - that's my challenge to you.

[Going Social @iGoSocial]

There are so many opportunities and that's what we love about chatbots and ManyChat. We are excited to be able to help our clients grow and expand their business with the use of chatbots.

If you have any questions, reach out to us.

[Going Social @iGoSocial]

3 Steps for Proper Engagement on Social Media:
1) Be Proactive
2) Always Listen
3) Always be engaging
What are some of the steps YOU take for engagement?

[Going Social @iGoSocial]

Better late than never?
Since the debut of LinkedIn live, what are your thoughts? Have you used it?

[Going Social @iGoSocial]

Instagram Tip - Should you use Linktree?
We recommend that you create a similar type of webpage on your own site/server. It is better to direct people to you own site, which you can add the Facebook Pixel to, as well as other targeting metrics.

[Going Social @iGoSocial]

We suggest keeping your social media profiles updated according to life and checking on them at least once a month to ensure all information is correct.

There's nothing more detrimental to your business than having the wrong contact information or previous location.

[Going Social @iGoSocial]

Make sure your Facebook Pixel is working
1. In Chrome Browser, go to the website that you want to check.
2. Once the web page loads, click the Pixel Helper icon in the address bar.
3.Check the popup to see pixels found on that page & whether they’ve been set up successfully.

[Going Social @iGoSocial]

Verify the Facebook Pixel is installed correctly on your website pages
1.Go to the Chrome web store and search for the Facebook Pixel Helper.

2. Click + Add to Chrome.

3. Click Add extension.

[Going Social @iGoSocial]

LinkedIn launched LIVE VIDEO!

With this new feature, LinkedIn hopes to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.

[Going Social @iGoSocial]

Stories are only 15 seconds, but if you create an Instagram Stories Ad you can upload a video up to 60 secs in length.

The story ad will show the first 15 seconds of the video, but at the top of the story, there is a clickable area to "Keep Watching"
Have you tried this?

[Going Social @iGoSocial]

FB reviews and ensures that your landing page content is in line w/ your ad.
“Your ad may not be approved if the landing page content isn't fully functional, doesn’t match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies."

[Going Social @iGoSocial]

Messenger Bot Tip:
Did you know Facebook has a Messenger Bot/Promotional Messaging rule. Many refer to this as the “24+1 Rule”.
In simple terms, once someone opts-in to your bot or messaging funnel you have 24 hours to send them an unlimited amount of promotional messages.

[Going Social @iGoSocial]

Many people focus on the features of their services. Features commonly don't sell. You need to connect with your audience. You can connect by focusing on the benefits…or how you solve those pain points for your customers.

[Going Social @iGoSocial]

Group members can respond to each other's stories quickly & directly with emojis that show a range of universal human emotions. With group stories on Facebook, you can see, feel and experience different points of view and connect more personally with other members in your group.

[Going Social @iGoSocial]

Look at your ads Relevance Score.
If your ad is in the range of 7-10 you are doing pretty well. If you have a ranking below 5 consider adjusting either ad copy or your audience targeting.

[Going Social @iGoSocial]

Facebook Ad Tip:
Have you noticed that when you include any of your Custom Audiences at the ad set level that your potential reach shows as “Unavailable”?
This is due to Facebook's recent changes with their data privacy policy related to audiences for advertising.

[Going Social @iGoSocial]

Facebook Advertising Tip:
If you plan to run ads on both Facebook and Instagram but have long ad copy as part of your ad we recommend you create separate ad sets for Facebook and Instagram ads, rather than grouping them together.