iPaper

Helping retailers inspire and engage shoppers with digital promotions.

[iPaper @iPaper_Insights]

So, if a retailer decides to reduce or drop print?

Then they must ensure that digital replacements feel like a proper replacement to shoppers.

[iPaper @iPaper_Insights]

Many retailers are considering reducing print in favor of digital alternatives.

But how shoppers would react to a world without printed promotions?

Here's 3 questions that unpack how shoppers would react to the death of print:

[iPaper @iPaper_Insights]

1. So, if retailers transition away from print, they should focus their communication strategy on the benefits.

2. Dropping print would impact the shopping experience, but not in terms of practical information search.

Instead, it’s about emotional connection to the format.

[iPaper @iPaper_Insights]

Read the full case here: https://t.co/rFHw6sqZVP

[iPaper @iPaper_Insights]

A declining sales force of representatives can be the death of a direct selling company.

With competition getting fiercer, it’s harder to recruit and activate reps

Direct selling companies should provide an easy, digital way of working to recruit young representatives.

1/3

[iPaper @iPaper_Insights]

Oriflame does so with digital catalogs.

”We also want to use digital catalog as a means of recruitment.” - Marcus Fogel, Oriflame

But can digital catalogs also be used to re-activate known representatives?

“We did not prepare for it, but the clear answer is yes.”

2/3

[iPaper @iPaper_Insights]

If you want to read the full thing, it's right here: https://t.co/qH2lsvgQMw

[iPaper @iPaper_Insights]

Retailers: The cost of printing and distributing your weekly leaflet is the elephant in the room 🐘

In fact, we’ve seen cases in Europe where it takes up nearly 80% of the whole retail marketing budget!

🧵1/5

[iPaper @iPaper_Insights]

We know that this transition won’t happen overnight and any major organizational change may take months or even years to realize the full benefits.

But the results in terms of shopper experience and print cost reduction may very well be worth it.

5/5

[iPaper @iPaper_Insights]

@BillLaPierre @Datamann Check out the interview with Bill here https://t.co/tV8PllozUq

[iPaper @iPaper_Insights]

Marketers should engage browsing shoppers by creating product discovery experiences online.

In this interview with @BillLaPierre, VP of Business Intelligence at @Datamann, Bill talks about the key challenges for catalog and retail marketers.

[iPaper @iPaper_Insights]

Say hello to the new iPaper brand! With a fresh look we’re ready to drive more success for you!

With our new brand and a more focused approach, we aim to provide you with the best platform to engage shoppers with your promotion campaigns.

[iPaper @iPaper_Insights]

Check out the interview with Andras here https://t.co/YrpV1ooqwG

[iPaper @iPaper_Insights]

Interview with András Szőcs, Head of Customer Programs and Center of Excellence at @Salling_Group.

András discusses the challenges of digital transformation and driving loyalty in digital marketing.

#digitalmarketing #digitaltransformation #retailmarketing #ecommerce