IA Collaborative

A global design and innovation consultancy. Transforming insight → action.

[IA Collaborative @IACollaborative]

@epicpeople_org Customer knowledge is piling up faster than organizations can use it. The challenge is no longer just generating insight, but keeping it active, connected, and available when decisions happen.

https://t.co/cR3O5XavUf

[IA Collaborative @IACollaborative]

Back from @epicpeople_org in Chicago. Two things we shared on AI + research:

- Insight isn’t scarce anymore. Keeping it connected and in the room when decisions happen is the hard part.
- AI doesn’t flatten qualitative research. Context-free transcripts do.

A thread 🧵

[IA Collaborative @IACollaborative]

@epicpeople_org Customer knowledge is piling up faster than organizations can use it. The challenge is no longer just generating insight, but keeping it active, connected, and available when decisions happen.

https://t.co/T6FUMPxIGX

[IA Collaborative @IACollaborative]

@epicpeople_org AI isn’t flattening qualitative research because it’s bad at synthesis. It’s flattening it because we’re giving it transcripts without the context researchers know matters.

https://t.co/cR3O5X9Y4H

[IA Collaborative @IACollaborative]

@epicpeople_org Customer knowledge is piling up faster than organizations can use it. The challenge is no longer just generating insight, but keeping it active, connected, and available when decisions happen.

https://t.co/T6FUMPygwv

[IA Collaborative @IACollaborative]

Hello World

[IA Collaborative @IACollaborative]

#AlwaysLearning @IACollaborative = involvement @ top universities. Congrats to 6 IA team members coaching in New Product Lab class @ChicagoBooth!

#Teaching #Coaching #Benefits #AlwaysLearning #UniversityofChicago #Booth

[IA Collaborative @IACollaborative]

The IA Holiday Benefit is coming to @IACollaborative! Office closed btw Dec 24 and January 2nd for rest + rejuvenation! Join a team that puts #wellbeing at the forefront. Check out our open positions:
https://t.co/wwjwVxmdVC

#IABenefits #hiring #openroles #designjobs #careers

[Federico Villa @federicovillaw]

I started my first job working at @IACollaborative under @K_Brandenburg where I learned to truly embody what IA stood for "Insight to Action".

Living the problem first, to be able to design the solution.

I spent 2 years in Chicago with them thinking deep about what moves us.

[Kathleen Brandenburg @K_Brandenburg]

@federicovillaw @IACollaborative Wow @federicovillaw such high praise. Working to live up to it. :)

[Zara Abraham @zaraabrhm]

@K_Brandenburg @BonKu @DesignLabPod This has been my favorite episode so far. Kathleen, you beautifully articulated so many concepts, especially designing for wants vs needs in healthcare, since HCPs are more likely to tell you what they need rather than what would bring them joy. I loved it!!

[Bon Ku, MD, MPP @BonKu]

Thank you @IACollaborative for featuring my conversation with the amazing @K_Brandenburg!

https://t.co/sIoG2go0dQ

[Federico Villa @federicovillaw]

One of the most valuable skills I learned at @IACollaborative was owning the responsibility of fully immersing yourself in the problems you wish to solve. Living the problem to design the solution. Taking insight into action.

A great listen: https://t.co/PN6m4XIX8j

[Design Lab Podcast @DesignLabPod]

This week @BonKu talks with @K_Brandenburg, Cofounder of @IACollaborative, about designing for behavior, how research is creative and bringing joy into healthcare! https://t.co/bG1ep7tLUS

[IA Collaborative @IACollaborative]

IA's @K_Brandenburg sat down with @BonKu for the latest episode of the @DesignLabPod podcast! Design + health, design for behavior change, getting creative w/ research, and more. #design #health #healthcare #designthinking #innovation #behaviorchange https://t.co/8DDHP1BfON

[IA Collaborative @IACollaborative]

Our Co-Founder & Chief Design Officer, @KraemerDan, recently spoke at @CMPInnovation’s Design Thinking Digital Summit about our Accelerated Futures Model.

Learn more about how to anticipate accelerated change and prototype your future business here: https://t.co/bCQC6mxsWj

[IA Collaborative @IACollaborative]

Today, we thank our IA team members for #CollaboratingGenerously & giving to so many deserving organizations! The IA leadership team is proud to have matched their donations & raised twice the support for the organizations listed below.

#EquityandJustice #DesignTheFuture

[IA Collaborative @IACollaborative]

@Collab_CC_ Thank you for sharing! We're grateful for the opportunity to do meaningful work.

[IA Collaborative @IACollaborative]

Proud to showcase the work we’re doing to advance IA’s #DesignForWomen (https://t.co/XVFPPG21hS) capability at this year’s @3PercentConf July 27-29 focused on “The Radically Inclusive Future of Work.”

Head to this link to learn more and register: https://t.co/stso5ZAWXe

[IA Collaborative @IACollaborative]

Join Co-Founder & Chief Design Officer @KraemerDan tomorrow at the #DesignThinkingDigitalSummit and learn about business innovation in a post-pandemic future.

More information here: https://t.co/6OEJUwMO8A

#DesignThinking #Innovation #DesignStrategy #DigitalSummit #Design