Coming into #CBAForAfrica26, I thought I was just here to network because I already worked in the music industry and felt I knew enough.
But CBA opened my eyes in ways I didn’t expect. It made me realize there was still so much I didn’t know,
There are days at CBA where I sit in class or on calls and feel like I somehow slipped in by mistake, like everyone else understands things faster, speaks more confidently, or just fits better. That quiet voice of imposter syndrome can get really loud in those moments.
Before joining @CBAforAfrica, I had always been curious about how the music business truly works. I wanted to understand how songs get pushed to the world, how successful managers and labels help artists grow and stay relevant for decades,
CBA has completely transformed my view of the music and creative industry.
Super informative, eye-opening, and way beyond expectations. Learned why structure matters and how artists must run like businesses.
#CBAForAfrica26
Can’t imagine where the vision first hit @godwintom but thank you for building this.
One unexpected thing @cbaforafrica has done for me is shift how I think about creative success.
Coming from film and live production, I’ve always focused heavily on execution. 1/3
The last 4 months of my life has been a mix of confusion and direction. Confusion from a place of being loaded with ideas and direction from a place of executions.
@cbaforafrica has been crucial in shaping these realities for me. Personally I’ve been the type to always thrive better in an environment where there’s a structure. This experience isn’t just shaping my realities but it is also helping me exercise my emotional intelligence dealing with my colleagues from different spheres of work, from dealing with tasks which you can be assigned a group lead, to communicating, to negotiating work terms, and to building a relationship outside the whole scope of work.
It is becoming clearer with every step forward that the creative industry is one that cannot be sustained without a proper structure being established in our fast pacing continent Africa. There is the “show” and there is the “business” and both can only survive when strategically approached.
One thing that’d always live with me is that, you cannot overemphasize the importance of having a legal backup (an entertainment lawyer) who would stand for the best of your interests. Without that, everything you have ever worked for can just fall into shambles.
CBA is a “community” that breeds “competence” and “leadership”. The moment your colleagues and team mates can assign you to tasks continuously, it is safe to say the impact is slowly becoming evident.
Lastly, the support services industry exists for a reason and I am still glad to be walking this with talent and business managers, lawyers, A&Rs, marketing experts, and sound engineers. There’s absolutely no show without these sets of support.
To the founder @GodwinTom who is a light in this path, I quote “The world you are training to enter is not gentle. The creative industry, in Africa and globally, is fast, unforgiving, and quick to move on from people who are not ready for it. It will hand you an incomplete brief and expect a complete result. It will shift the rules mid-project and call it business as usual. It will judge your failures before it has finished applauding your wins. I am not telling you this to frighten you”. Without any doubt, we’re threading in the footsteps of giants.
To the whole @CIIFAfrica team, this wouldn’t be possible without you.
Love🤞🏽
#CBAforAfrica2026
It’s one thing to be a creative and another to understand the creative business.Glad to be part of the Creative business for Africa 26 #CBAForAfrica26
getting to understand how a creative should operate,being structured and well organised for a sustainable career
@cbaforafrica
Artiste Spotlight @rvdio404 🥳🧡
Born and raised in Agbara, Ogun State, Rvdio (born Okojie Ehi God’spower Osadebameh) is a rising star in Lagos, Nigeria’s vibrant music scene. Influenced by his artistic family—a thespian mother and a musician grandfather—Rvdio’s passion for music began in his youth. After high school, he started his professional career, blending diverse genres like Afrobeats, Hip-hop, R&B, and Dancehall to create a unique sound. This fluid style has earned him a dedicated fanbase and impressive streaming numbers.
Rvdio’s latest release, “Russian Roulette,” follows his successful tracks “Temptation,” “Fendi,” and “Mo Ni Ka.” The new song is a soulful Afrobeats tune that explores themes of desire and longing while still packing a punch on the dance floor.