Johnson Kalu | The Relevance Guy

I help founders close the gap between the value they deliver and the value their audience understand.
Research. Positioning. Messaging.
My Free Offer Workbook ↓

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

There are truths about offers, positioning & marketing nobody tells you.

We’re starting a new series:

**The Truth They Never Told You About…**

The kind that changes how you see your business.

Coming Next Week....

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

What is one thing about positioning that you were wrong about?

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@garyvee I believe the key is knowing the difference between negativity that gets attention and honesty that helps people.

You don't have to make everything positive, but you can challenge people without tearing them down.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@copyhackers This is also how you find gaps in your positioning.

The questions people ask reveal what they still don't understand about your offer.

Sometimes, the problem isn't the offer itself, but how you've communicated its value.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@billwolfe The promise matters too. If customers buy with the wrong expectations, even good delivery can disappoint.

Your positioning and delivery have to match.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@danellisona I’d say Elon Musk, but I think the more interesting question is what kind of risk we’re talking about.

Financial risk, reputational risk, or betting years of your life on an idea that might not work?

Those are very different kinds of risk.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@billwolfe @SahilBloom I think gratitude helps you stay grounded, but I’d add that you can be grateful for an opportunity and still know you deserve better.

Gratitude should make you value what you have, not stop you from growing beyond it.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@SahilBloom I agree, but I think there’s a difference between entitlement and knowing your worth.

Nobody owes you a spot, but that doesn’t mean you should accept every situation just to prove yourself.

Work hard, earn respect, but also know when a place no longer deserves your effort.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@andymaindie Sure.

You took steps many would not take.

Im rooting for you, @andymaindie

Good night.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

For those who don't know me:

I'm Johnson Kalu, and I help founders close the gap between the value they provide and the value their audience understands.

Send me a DM. Let's fix your positioning.

To be continued on Wednesday...

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

The truth they never told you about positioning...

(Episode 1)

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

By Wednesday, we will to talking about the offer itself.

Because being well-positioned won't rescue an offer people can't make sense of.

[Johnson Kalu | The Relevance Guy @IamJohnsonKalu]

@SandrineZambou I believe it's in the speed and detailed work I deliver to my clients.