Jonathan Lu

Learn, commit, do, repeat.

[Jonathan Lu @iamjonathanlu]

@blvckledge Only from verified accounts

[Jonathan Lu @iamjonathanlu]

@blvckledge native

[Jonathan Lu @iamjonathanlu]

@cyrilXBT Is this also Milo’s system of organization inside Obsidian?

[Jonathan Lu @iamjonathanlu]

@advertising_jan How do you pair the headlines with these images?

[Jonathan Lu @iamjonathanlu]

@cyrilXBT Who this?

[Jonathan Lu @iamjonathanlu]

@nico_jeannen What about videos on Meta, are they currently supported?

[Jonathan Lu @iamjonathanlu]

@nico_jeannen Nice! Are YouTube ads already supported?

[Jonathan Lu @iamjonathanlu]

@nico_jeannen This for more than SaaS & Mobile Apps, right?

[Jonathan Lu @iamjonathanlu]

@nico_jeannen Sweet! Can’t do that from the transparency center

[Jonathan Lu @iamjonathanlu]

@wickedguro @andreihasna Search?

[Jonathan Lu @iamjonathanlu]

@nico_jeannen @natiakourdadze Has video creation been implemented?

[Jonathan Lu @iamjonathanlu]

@nico_jeannen @kevinyun @GrowSurf Is it capable of cloning or optimizing a competitor’s ads?

[Jackson Blackledge @blvckledge]

this is one of the greatest times in history to run google ads

1. demand gen/youtube ads are working way better than they were 1-2 years ago

we’ve been getting a lot more creative angles and placements to hit this year.

a lot of brands that couldn’t make this channel work before are now scaling it to $20k-$50k/day in spend.

image ads on discover placement are a great example

every week i’m seeing more of them print inside client accounts.

they’ve become one of the strongest cold traffic formats we’re running.

google's also pushing a bunch of new features/upgrades on demand gen right now

you can tell they want this to become their version of meta ads

and it’s only going to get better in the next few years

2. there’s an insane amount of tof & mof traffic on google with barely any competition

especially inside search.

you can get in front of people researching a problem through informational searches

you can influence buyers evaluating different options through comparison searches

90% of brands don’t target these searches

and the brands who try…

they either can’t get these keywords profitable or they can’t scale them very far.

which leaves a massive opening for you to take advantage of

because let me tell you…

all of these keyword types can be highly profitable.

you can make multiple 6 to 7 figures… as long as you have the right funnel & landing page experience for them.

3. ai compresses a lot of the manual work inside the process

for the 2 points i’ve just talked about…

the unlock for demand gen is creative volume.

the unlock for those search placements is landing pages.

both can now be produced fast, at scale with ai.

so one of the biggest bottlenecks behind scaling them is getting pretty much removed.

on top of that

inside the agency we’ve been building a lot of workflows and automations to save us time on

competitor research
keyword research
data analysis
etc

basically:

> google’s opened up more traffic opportunities and placements than ever before

> the time required to launch and test them is lower than it’s ever been

and more importantly

most brands still think of google as a bottom funnel channel

i think eventually, people will wake up to how profitable google is at new customer acquisitions

and these advantages will shrink over time

but for now, it’s still wide open territory.

[Jonathan Lu @iamjonathanlu]

@nmtalkss @helloiamleonie Do you just ask it to create workflows from all these scattered files in a folder?

[Jonathan Lu @iamjonathanlu]

@jonrobflaig @garrytan @helloiamleonie What does that workflow look like?

[Jonathan Lu @iamjonathanlu]

@xtables_ @helloiamleonie How do you feed your bookmarks to it?

[Jonathan Lu @iamjonathanlu]

@combatzknife @helloiamleonie What does your workflow look like?

[Nate Herk @nateherk]

https://t.co/pQx1ROn7vm