Mahendra Soni

My passion for all things Bengali runs deep! Co-Founder | @svfsocial | @hoichoitv | @svf_cinemas | @svfmusic | @svfbrands

[Mahendra Soni @iammony]

https://t.co/C3iNFPNNbE

[Mahendra Soni @iammony]

Pujo's over. Like every year, thank you to everyone at SVF Cinemas.

Almost 2 lakh people walked in this Pujo, close to 80% for Bengali films. Real utsob.

Our team at the counters, gates, canteens, projection rooms and cleaning crews gave up their own Pujo and family time to make it happen. Real heroes, every one of you 🤍

And to everyone who worked through the festival so the rest of us could celebrate. Police, doctors, drivers, volunteers, delivery folks. We see you.

Aasche bochor aabar hobe 🙏
@svf_cinemas

[Mahendra Soni @iammony]

This calls for another lunch feast! 🫢

@choukhani_navin continues to be the one South Kolkata exhibitor who has consistently been fair to Bengali film producers, despite all the arm-twisting and pressure from other exhibitors, distributors, and producers. That deserves appreciation!

[Mahendra Soni @iammony]

শুভ বিজয়া - আবার ♥️

[Netflix India @NetflixIndia]

Saying it in big, bold letters. Bengal is coming to Netflix 😉🔥

Watch the best of Hoichoi in Hindi, Tamil & Telugu, coming soon, on Netflix!

[Mahendra Soni @iammony]

Pujo vibe, captured 😄

And the track behind it is Infra's Dugga Ma Asche. The song of the Pujo came from an independent artist with zero marketing money.
Well done - Infra

Audience is the final judge. Always.

[peek_humour @peek_humour]

Elon Musk is still the second richest guy in the world 🌎

[Mahendra Soni @iammony]

My 11:11 😀

[Mahendra Soni @iammony]

Shubho Bijoya. Pronam to the elders, lots of love to the younger ones. Maa Durga's blessings on you and your family 🤍

[Mahendra Soni @iammony]

@Aagan86 Incredible that you watched all 10 in 5 days! 👏🏼

[Mahendra Soni @iammony]

@nereasolenne @sunra_ai How?

[Mahendra Soni @iammony]

Madam Inspector is #4 in shows on Netflix India today. A hoichoi story, now in Hindi.
Bengal's stories now have a home for viewers everywhere. Years of work by Soumya Mukherjee and the hoichoi team to build that.
Proud of them 🤍

@hoichoitv @SoumyaMukerji_

Subho Ashtami

[Indranil Roy 🇮🇳 @indraroy]

Brilliant brilliant installation art from @svfbrands , #JoyBiswas #SubHamDasgupta and team.

Curated from Hero Genuine Bike Parts and shadowgraphy as art form, titled Shakti In Motion at Desopriyo Park.

A whopping 170 bike parts to create a shadow projection of Maa Durga.

@iammony

[Mahendra Soni @iammony]

Pujo is the one time the whole city steps out together. The crowd is the joy of it.

Last night that same crowd took lives. Hard to even write that. What the families are going through can't be put into words.

Maybe we all go a little slower this week. Leave some space at the gate. Hold the little one's hand tighter.

[Mahendra Soni @iammony]

Woke up to flying cars on Panchami. Hope they get tested on Kolkata Pujo traffic first.

🏎️

[Mahendra Soni @iammony]

পাকা ছেলে- ওকে?

[Sohom Bosu Choudhury @sirsohom]

@iammony Bangla te likhun

[Mahendra Soni @iammony]

I've followed the box office for 32 years and distributed more than 1500 films.

One thing is sure. Irrespective of promotion, don't get too excited or worried about the opening. Watch the Monday after Pujo.

Nobody remembers who had the biggest Friday. Everyone remembers the final number. Good films don't run fast. They run long.

When one Bengali film does well, the whole industry breathes easier.

Rooting for all four Pujo releases, and yes, Eken is ours, so I'm allowed to root a little louder for that one. Wishing each a long, full-house run.

Subho Sharodiya. 🪅🪩🎊🎉

[Mahendra Soni @iammony]

একেনবাবুকে কোথায় দেখবে? হল লিস্টটা দেখে নাও 😄

[hoichoi studios @hoichoistudios]

Kolkata, তোমরা তৈরি তো তোমাদের প্রিয় একেনবাবুর সাথে দেখা করার জন্য?
দেখে নাও cinema hall-এর timing আর আজই book করে ফেলো তোমাদের tickets!

#TheEken: Kerala-e Kurukshetra directed by @joydeep09, releasing in theatres, on 15th October in West Bengal & 16th October Nationally!

[Mahendra Soni @iammony]

@SrcSourav @SVFsocial @hoichoistudios Oh lovely 😀

[Mahendra Soni @iammony]

Eken Babu leads advance bookings, but it’s going to be an interesting battle among all Pujo releases. Wishing everyone a fair run :) @SVFsocial @hoichoistudios

[Indranil Roy 🇮🇳 @indraroy]

Thank you MS….শুভ শারদীয়া… This is such an innovative Pujo Wish……@iammony
❤️❤️❤️❤️❤️❤️
#Navina adda waiting

[Mahendra Soni @iammony]

I asked team - How’s is the mood

Team :

#Pujo2026

[Mahendra Soni @iammony]

Thik Baidya Babu - apni bose bose moja nin aar khil khil korun - Subho Sarodiya

[SUSMIT BAIDYA @BaidyaSusmit]

Na mne thik ache Corporate booking korun kintu ektu aste aste korun just dekhate hobe je amra lead korchi tar jonno korben na..dhire dhire korun..apnara proti bar e ei eki jinish koreni jodio..😬