ian noble

Co-Founder of Phrasso

[ian noble @iannoblee]

Why isn't HOKA on Sam’s Club’s website, but the product is being sold across its 600 locations nationwide?

They put it only in store to protect the supplier behind the diverted inventory.

#Retail #Brands #Distribution #HOKA #SamsClub

[ian noble @iannoblee]

Clinique. Burberry. Jo Malone. It doesn’t matter. Beauty brands keep ending up in Sam’s Club through diverted inventory.

Is this really the look for the highest echelon of beauty?

#luxurybeauty #gucci #jomalone #wholesale #samsclubfinds

[ian noble @iannoblee]

@Prada says rebuilding @Versace means more full-price sales and less off-price distribution.

@phrasso found it at Sam’s Club...

#Prada #Versace #SamsClub #Retail #Luxury #Distribution #BrandProtection

[ian noble @iannoblee]

Did you put this in Sam’s Club because you couldn’t sell it, @MaisonFK?

@phrasso doesn’t think so.

#MaisonFrancisKurkdjian #SamsClub #Retail #Distribution #BrandProtection

[ian noble @iannoblee]

The world’s biggest brands like @adidas, @UnderArmour and Saucony are showing up at Sam’s Club through diverted inventory. Brands can lose millions when they don’t know how their products got there.

#SamsClubFinds #Retail #Brands #Distribution #Diversion

[ian noble @iannoblee]

@KMbappe is making @on_running bigger. Its unauthorized reseller problem was already big.

#OnRunning #Mbappe #Retail #Brands #Resale

[ian noble @iannoblee]

Why would anyone buy @laneige_us at @Sephora when @SamsClub and Costco sell it for half the price?

@AMOREPACIFIC_US, how does this protect the brand?

#Laneige #Costco #Retail #Distribution

[ian noble @iannoblee]

@sephora is taking over TikTok Shop. As marketplaces grow, so do the opportunities for unauthorized sellers. Brands paid the price when they lost control of their inventory on Amazon.

Will history repeat itself?

#Sephora #TikTokShop #Retail #Brands #Ecommerce

[ian noble @iannoblee]

@PeterMillar didn’t choose Costco. Costco found another route.

Responding to the Tiktok comments, Pt. 1

#PeterMillar #Costco #GrayMarket #Retail

[ian noble @iannoblee]

Crocs didn’t build this Sam’s Club display. No brand control, no standards, and apparently, boogers.

#Crocs#SamsClubFinds#Retail #Distribution
@Crocs @Adidas

[ian noble @iannoblee]

Shay Mitchell’s BÉIS luggage brand just sold for $210 million. How long before it’s devalued at an off-price retailer?

#BEIS #Samsonite #Retail #Brands #Costco
@shaymitch @SamsoniteUSA

[ian noble @iannoblee]

@MichaelKors and @Coach let their distribution spiral out of control.

Since the beginning of retail, investors and operators have confused sales volume with brand health.

They were measuring the bubble, not the brand.

Then the bubble burst.

#Coach #MichaelKors #Brands #Luxury #Retail

[Phrasso @phrasso]

Birkenstock says Sam’s Club isn’t authorized, so why is their product sitting on the shelf at massive discounts?

#birkenstock #samsclubfinds #costco #retail
@BIRKENSTOCKUSA @birkenstockmex @birkenstock_jp

[Phrasso @phrasso]

“Retail is dead.”

In the age of ecommerce and heavy DTC sales, we hear this a lot.

Yet Costco Wholesale did $23.7 billion in sales in August, up 9.9% from last year.

Ross Stores, Inc. did $6.3 billion, up 13%.
Burlington Stores, Inc. did $3.0 billion, up 11%.
The TJX Companies, Inc. did $15.2 billion, up 5%.
Sam's Club did $25.7 billion, up 8.8%.

Retail is not dead.

The wall between full price and off-price is disappearing.

This isn't a temporary shift in consumer behavior.

It is a transfer of power.

#Retail #BrandProtection #Chloe #JulietteHasAGun
@Nordstrom @SamsClub @BIRKENSTOCKUSA @LancomeUSA @JoMaloneLondon @MaisonValentino @Viktor_and_Rolf @gucci @marcjacobs

[ian noble @iannoblee]

@nicogutis Slash doesn’t need 8 rounds of funding to be better than their competitors…

[ian noble @iannoblee]

Brands, you can’t rely on the Supreme Court to protect where your products end up.

For every inbound buyer, there’s countless others who may already be moving your inventory through channels you can’t see.

#distribution #brandprotection #retail

[ian noble @iannoblee]

Retail isn’t dying. It’s being dominated by off-price.

Costco added 19 warehouses in less than a year.

Sam’s Club is rapidly expanding 15 new clubs annually.

Nordstrom opened 23 stores in 2024. Every single one was a Rack.

For prestige retailers like @Nordstrom , @Bloomingdales , and @Sephora , the message is brutal: when the exact same SKUs are sold for less, opening off-price doors becomes the only way to compete.

What if brands could protect their most coveted retail relationships and not plummet in value?

With Phrasso, now they can. Brands can now sell more and have visibility into who is smearing their product in off price channels.

Growth should never destroy the value it creates.

Now brands can scale without surrendering control of what they built.

#Nordstrom #Versace #Gucci #Retail #Brands

[ian noble @iannoblee]

Let’s bring @UnderArmour back to the standard it deserves.

[Phrasso @phrasso]

Under Armour sold $5B+ in product last year.

Revenue still fell 8%.

They didn’t just lose revenue. They lost control.

First it hits the earnings report.

Then it kills the brand.

@UnderArmour, Phrasso is here to help.

#underarmour #retail #samsclubfinds #brands

[ian noble @iannoblee]

We were personally affected by this problem before we even had a name for it.

I watched products move through unintended channels for years. Sales teams spent weeks vetting buyers, only to watch approved orders resurface in places they never expected. Information remained trapped in different parts of the organization. Over time, brands lost relevance because consumers stopped seeing the value behind the price.

Often, the brand has no idea it’s even happening.

That experience is why we are building Phrasso.

SAME PRODUCTS. DIFFERENT PRICES. VERY DIFFERENT RESULTS.

The same luxury products appear at very different prices. Pricing power and scale have catapulted warehouse clubs past traditional department stores.

2025 FULL-YEAR NET SALES:

COSTCO: $269.9 BILLION
SAM’S CLUB: $90.2 BILLION
NORDSTROM + RACK: $14.6 BILLION

Costco generates 18.5× Nordstrom’s net sales. Sam’s Club generates 6.2× more. Together, they generate nearly 25× as much.

@Sephora, @Nordstrom, @ultabeauty, @saks, @Macys, @neimanmarcus, @Bloomingdales: this should be a wake-up call.

You cannot win a price war against retailers operating at this scale. Your service-driven environments represent some of the best experiences retail has ever created. We do not want to see them go to waste.

@LOrealParisUSA , @AMOREPACIFIC_US, @EsteeLauder, @gucci, @Versace, and the countless other brands affected: how are you protecting decades of value from fading?

At this scale, pricing gaps do more than reshape markets.

They kill brands.

Phrasso helps them stay alive.

[ian noble @iannoblee]

@petermillar we’re here to help!

[Phrasso @phrasso]

Brands like @petermillar are losing margin, brand equity and hurting their image every single day. We created Phrasso to put an end to that reality.

#costco #brands #retail