The answer isn't another dashboard. It's reading the full story early enough to change the ending. For the first time, I think the tech is actually there.
Ten years ago I was selling Google's growth tools to startups.
One pattern we repeatedly saw. Two people click the same ad, buy the same product, same day.
We'd count two conversions and move on. Six months later, one had spent 14x more.
Back then I'd tell partners "not all conversions are equal." They'd nod and go back to optimizing CPA.
They'd nod and go back to optimizing CPA. With zero understanding of what was happening.
But the data was AND is there.