Ibby

Left Tech Sales to Clean & Cut Grass | Cleaning 🧼 • Lawncare 🌳 • 7 Figures Year 1

[Ibby @ibbysmb]

Month by month revenue across our portfolio for ‘24:

January - $110,754
February - $122,100
March - $140,700
April - $135,749
May - $150,987
June - $130,600
July - $125,100
August - $128,100
September - $1,120,200
October - $513,300
November - $320,100
December - $237,800

🙏

[Ibby @ibbysmb]

@snoylramal Careful my man, don’t wanna get banned

Change the strategy a little and reduce the AI maybe

Once a Facebook ad account gets banned it’s hell

[Ibby @ibbysmb]

@testNconquest Nope. But you’ll always be the asshole in the cleaners story king 👑

[Ibby @ibbysmb]

@cofoundrynick Makes sense man! Keep killing it

[Ibby @ibbysmb]

Lmao I knew it

https://t.co/cQrkl1HMQP

[Google Business Profile @GoogleMyBiz]

We know a suspension or rejection is disruptive to your business. To make appeals easier, we’ve streamlined the process
You can now provide extra context, attach multiple pieces of evidence, and submit everything on a single screen.
Learn more: https://t.co/Wt66X8XuFM

[Ibby @ibbysmb]

@michaud_mm You got it brotha!

[Ibby @ibbysmb]

Scaling a home service business is just as much about keeping your staff happy/busy as it is about getting new customers.

Unfortunately, we’re not tech companies. We can’t just throw money at marketing and scale infinitely overnight. Our growth is a lot more complicated

Let’s say you run an ad and land 20 new customers.

A bad operator books them all within the next few days, rushes to hire more help, then has no work for half the crew the following week.

A smart operator spreads those jobs out, keeps their existing crew busy for the next couple of weeks, and once they have a solid runway of work, starts hiring one person at a time, building out each new hire’s schedule the same way.

Then the cycle repeats.

In home services, you need capacity-aligned growth. Otherwise, the constant peaks and valleys will kill employee confidence and hurt your business

The goal is predictable work, consistent hours, and a crew that sticks around.

[Ibby @ibbysmb]

@remotecleanguy 🫩

[Ibby @ibbysmb]

@HunterLapeyre Agreed

[Ibby @ibbysmb]

Everyone says SEO is dead, but I think it’s getting a lot more complex.

How we’ve always searched:
> "Houston bathroom remodeler"

How people are searching with AI:
> "I just bought an older home in Houston, I've got $25K and want to renovate my bathroom in a week. Who should I hire?"

Same customer. Completely different search style

With AI and speech to text tools, more people are able to explain their whole situation a lot easier.

> their budget
> their timeline
> what they're worried about
> what they actually want

Keywords are still the foundation and play a part in the visibility

But I think the businesses that win with AI are the ones writing more content for the situation behind the search

[Ibby @ibbysmb]

@routemize It really depends, no real clear cut framework for this, just based on schedule and capacity planing.

As long as the value is there and they see you as the best option, people are willing to wait

[Ibby @ibbysmb]

@boringbillionz That’s insane, was not ready for that holy

[Ibby @ibbysmb]

@Richard_2869 Appreciate it brotha!

[Ibby @ibbysmb]

If you run a home service business and rely only on Google LSA, you need to switch it up.

That shit ain't marketing. And Google can pull the rug out from under you anytime as costs keep rising.

LSA turns your service into a commodity. It attracts price shoppers and people who want it done yesterday.

It's a dope channel to have. Just don't only rely on it, and don’t call it marketing.

Plus I hate LSA cause they suspended me, so there's that lol

[Ibby @ibbysmb]

@Richard_2869 You know the Google mafia bro, they’ll never tell you.

Luckily it wasn’t our main brand

We fully stopped LSA since, and doubled Meta spend

Wish we did that sooner tbh lower Cpl, revenue and profit up, even with lower conversion rates

[Ibby @ibbysmb]

If this actually amounts to something big

Gone are the days of the GBP team suspending your 10 year old business for no reason and ignoring you

lol the pressures on @Google

[OpenAI @OpenAI]

Now in beta: Businesses in ChatGPT.

Claim your business, manage your information, and get insights on how people engage with you.

Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.

https://t.co/N2GEZX0mFT

[Ibby @ibbysmb]

@_grimegame Meta Ads, Google Ads bro

The best combination to have a real a real marketing engine imo

[Ibby @ibbysmb]

Facts.

Leaving generational equity might make sense. Maybe a business that cash flows well, gives you a great life, and you leave that behind for your lineage to benefit from too

However most businesses are not built to stand the test of time, so that’s super unlikely

When it comes to the actually cash coming in. I’m never gonna short change the people that are around me today, or my own quality of life, for generations that won’t know me

[Ibby @ibbysmb]

@irentdumpsters Instructions unclear, got arrested for human trafficking

[Ibby @ibbysmb]

SEO (testing) + Scaling Paid Ads is the only way right now

With so many changes, as AI integrates into search

You gotta be spending and testing as much as possible to win