Au-Rin Phongsobhon

Au-Rin (Ich). I run SMBee, a small digital studio in Singapore. Ex-Leo Burnett, Dentsu, Discovery. Into movies, music and games.

[Au-Rin Phongsobhon @ichkrub]

Twenty years in agencies taught me one thing about monthly reports: everyone nods at the charts and nothing changes. So our client reports at SMBee now open with a short note on what changed and what's actually worth doing about it. The charts are still there, just further down.

[Au-Rin Phongsobhon @ichkrub]

Watched Godzilla Minus Zero in IMAX today. That roar is something else. You don't just hear it, you feel it. Even my Apple Watch sent me a loud noise warning. The scale is much bigger this time. I still prefer Minus One, but this one is not bad at all.

[Au-Rin Phongsobhon @ichkrub]

New question from clients this year: does ChatGPT know who we are? Webflow now reports AI bot visits and citations. What seems to work is what always worked: clear pages, real facts, plain words. Seen real traffic from AI answers yet?

[Au-Rin Phongsobhon @ichkrub]

Arrived in the mail today: the new Ocarina of Time on Switch 2. The original came out on the N64 in 1998, and this is a full rebuild with orchestral music, voice acting and, finally, a jump button. You can even hum the ocarina songs into the mic. Did you play the original?

[Au-Rin Phongsobhon @ichkrub]

Something I learned at Leo Burnett and Dentsu: the best work came when the person who pitched it also made it. That's how SMBee runs. Whoever you meet is who does the work.

[Au-Rin Phongsobhon @ichkrub]

Back on X after a long break. I run SMBee, a small digital studio in Singapore. We design, build and run websites, content and digital tools, and ship a few apps of our own. Expect build notes, AI tools I actually use, and the odd game or movie take. Say hi if we've crossed paths.

[Au-Rin Phongsobhon @ichkrub]

Is #webflow down? I can't access any of my sites or even visit https://t.co/VQTlJlH3EX.

[Au-Rin Phongsobhon @ichkrub]

@SpawnPoiint God of War Ragnarok

[Au-Rin Phongsobhon @ichkrub]

MD

[Marques Brownlee @MKBHD]

iPod Nano

[Marques Brownlee @MKBHD]

iPod Nano

[Au-Rin Phongsobhon @ichkrub]

Caldigit TS4 display port does not work properly after updating to macOS Ventura @CalDigit The work around is to unplug the display port then plug it back in again. But you have to do that every time you unplug the thunderbolt cable

[Au-Rin Phongsobhon @ichkrub]

Why didn't we get this version?!

"Zeus is anything, but he's not pure".

https://t.co/TTZq1MzT6Z

[Au-Rin Phongsobhon @ichkrub]

That Coney Island, wait... Gadget Island? Kitchen Island? What is it called again? Is it enough to make you upgrade from the 13 Pro? #iPhone14Pro

https://t.co/GPzF7AvYhN

[Au-Rin Phongsobhon @ichkrub]

#Metaverse isn't new for gamers

https://t.co/t9AwwHxR3V

[Au-Rin Phongsobhon @ichkrub]

Did #plex just asked everyone to change their password?

[Au-Rin Phongsobhon @ichkrub]

The first episode of #HouseOfTheDragonHBO is #Dracarys #GameOfThrones

[Au-Rin Phongsobhon @ichkrub]

Is it a good idea to buy the #ipadmini now in late 2022? #apple #ipad

[Au-Rin Phongsobhon @ichkrub]

So it’s happening. I’m more excited about to this event than the iPhone 13

[Marques Brownlee @MKBHD]

October 18th Apple Special event is official! (Cue everyone looking so hard for all the M1X clues)

[Au-Rin Phongsobhon @ichkrub]

HBO Go is down? Are you serious?? #ZackSnydersJusticeLeague #SnyderCut

[Au-Rin Phongsobhon @ichkrub]

Stay after the credits when you finished watching the season 2 finale #Mandalorian