Collin Thompson

AI-Driven Influencer Marketing | CEO @ Intrepid | Turning Influencers into a Scalable Growth Engine for Modern Brands

[Aaron Levie @levie]

The need and opportunity for professional services and FDEs to deploy agents right now is massive.

Every tech wave offers a new era of consulting and tech services requirements. Moving from analog to digital led to a massive wave in the 90s. Moving from on-prem to cloud did the same in the 2000s. But this is going to be at a scale far greater than the others.

The reason is that agents fundamentally change the underlying workflows of an organization. Unlike most prior eras of technology, where it was a change in medium of the service being delivered (on-prem CRM to cloud CRM), agents rewire the business process itself. And unlike upgrading a tech system, business processes are full of idiosyncrasies.

Every industry will have its own variants, and every department within those industries will have variants as well. Not to mention the bespoke difference between firms. Bringing agents to marketing in CPG will look different from marketing in healthcare. Bringing agents to sales in a B2B software company will look different from a car dealership.

And none of the change is easy technically. You need to first modernize your infrastructure and data and make sure it’s ready for agents; access controls, entitlements, and permissions need to be mapped in a way that works for agents and people; you need to make sure agents have the right context to work with; you need to consistently eval and maintain the agents when there are model upgrades; and you need to drive the change management of the process itself to figure out which parts the people do and what agents do.

That’s an insane amount of technical and domain-specific process work to be done to make this all happen. Huge opportunity for new service providers, as well as internally teams and roles to emerge, to help drive this change.

[Paul Graham @paulg]

Solution: New companies.

[Mario Zechner @badlogicgames]

I'm usually not one to write thought pieces without much technical depth. But here we go.

Slow the fuck down.

https://t.co/dcOwPK357F

[Collin Thompson @icollinthompson]

We’re very excited to launch our influencer discovery and outreach chrome extension, hit me up to try it out—or get a demo https://t.co/C7b0aQB1jF

[Collin Thompson @icollinthompson]

Hey friends, our first investor update will be out tomorrow. Sign up and follow along for the ride!

https://t.co/u77yCPJwfk

[Daivik Goel @DaivikGoel]

Decided 20 minutes ago, I am going to NYC for the weekend and should be there till Wednesday

If you are out there, let's meet for coffee! 👋🗽

[Superstar Creator Marketing @joinsuperstar]

Should've seen it coming.

#demure #joolslebron #Influencermarketing #DigitalMarketing

[Superstar Creator Marketing @joinsuperstar]

Let's be mindful.

#InfluencerMarketing #Influencers #brands #Marketing

[Superstar Creator Marketing @joinsuperstar]

CMOs briefing their influencer marketing team on the latest TikTok trend that just dropped.

#InfluencerMarketing #CMO #DigitalMarketing #Marketing #TikTok

[Superstar Creator Marketing @joinsuperstar]

Influencer Marketing teams trying to track their influencer activities and connect the dots between likes, shares, and actual ROI.

#InfluencerMarketing #DigitalMarketing #CreatorEconomy

[Superstar Creator Marketing @joinsuperstar]

Ya gotta do what you gotta do 🤷‍♀️

#TikTok #SocialMedia #InfluencerMarketing

[Superstar Creator Marketing @joinsuperstar]

When you finally find the creator marketing platform that does it all and more. 😎🔥

Start your free trial today! https://t.co/fy9M4nIuLm

#InfluencerMarketing #DigitalMarketing #Influencer

[Superstar Creator Marketing @joinsuperstar]

Recently obtained footage shows one of our newest users experiencing the full power of Superstar. Watch until the end to witness the sheer astonishment and awe as he enters what we call the 'Superstar Zone'.

#InfluencerMarketing #DigitalMarketing #creatoreconomy

[Superstar Creator Marketing @joinsuperstar]

From ‘Yes, let’s do it!’ to ‘Oh no, we did it’.

Is there a support group for influencer marketing managers? Asking for a friend.

#InfluencerMarketing #DigitalMarketing #MarketingTips

[Collin Thompson @icollinthompson]

Actually. I think goes hard.

[Chris Bakke @ChrisJBakke]

Just canceled my Canva subscription

[Collin Thompson @icollinthompson]

No mas Drake, No mas…

[Collin Thompson @icollinthompson]

@jxnlco I needed this. Thanks for sharing

[Rob Freund @RobertFreundLaw]

Worth noting that the proposed non-compete ban explicitly applies to independent contractors too.

For influencer agreements, brands who want exclusivity clauses will need to make sure the agreement's term (duration) is defined to include the desired exclusivity period.

[Collin Thompson @icollinthompson]

@DaivikGoel Stick to the vision—beat the competition.

[Daivik Goel @DaivikGoel]

Introducing "The Ultimate Creator Economy Guide" featuring the best podcasts, newsletters, YouTube channels, and people that the team at Superstar has found for the creator economy!

https://t.co/wmhoq7eIFw