Iona Carter

Shopper & retail insight expert. Founder of Tracer Ltd, insight consultancy.

[Iona Carter @icshoppers]

Check out my latest article: The Say/Do Gap: Are We Focusing on the Wrong Problem? https://t.co/SFP3WvL522 via @LinkedIn

[Iona Carter @icshoppers]

@dresserman Quite agree… never really got my head around the rationale for this

[Iona Carter @icshoppers]

@afneil Hospital bed table

[Iona Carter @icshoppers]

Check out my latest article: Using behavioural science to turn shoppers into buyers https://t.co/ME9ey6mpGL via @LinkedIn

[Iona Carter @icshoppers]

@dresserman Customers seem to have bought regardless though… either that or shelf hasn’t been replenished in a while (which, based on my own store visits seems to be a recurring issue at Asda these days!)

[Iona Carter @icshoppers]

@dresserman Jeez… no words!!!

[Iona Carter @icshoppers]

@RugbyInsideLine Nigel evans

[Iona Carter @icshoppers]

I know this platform isn't about personal stuff, but I am so close to literally bursting with pride that I can't help but want to share the news that my precious and gorgeous daughter Catrin Carter has just been awarded a First Class BSc Hons degree in Bu…https://t.co/EkloGMOLFR

[Iona Carter @icshoppers]

wow... talk about unintended consequences!!!! https://t.co/dsyEuF8ytk

[Iona Carter @icshoppers]

This is fab!!! (forgive the pun)! Surprise / novelty are known triggers of attention… and this display has that in spades (or scoops 🍦)… great work #unilever #shoppermarketing #icshoppers https://t.co/YbMD3cYZEi

[Iona Carter @icshoppers]

Love this solution display in Tesco... emotive messaging with clear functional benefit for the "cook", and taste cues to link to the consumption occasion... what's not to love (unless you're not into Japanese or Korean food, that is!) https://t.co/4o0YrIDce0

[Iona Carter @icshoppers]

Could not agree more with what Mike Anthony writes in his article here. It's tough out there, and I've every sympathy for brands facing the perfect storm he describes.

I recently posted an article which cited the latest
IPA Bellwether Report telling us…https://t.co/XeRAAJ8C2B

[Iona Carter @icshoppers]

Exciting stuff MOJU! 🤸‍♂️ 🤸‍♀️ Delighted and honoured to have contributed to your 2023 journey!! https://t.co/58JhHqzxe0

[Iona Carter @icshoppers]

This! Fascinating and insightful. Although I have to admit to having no idea what a sacrifical concept was... and had to google it (maybe I should have ChatGPT'd it??).

What comes through loud and clear is that in the midst of this "AI revolution", we…https://t.co/3VGL9ANpjg

[Iona Carter @icshoppers]

This is why I feel more than honoured to be working with @philbarden. Pricing psychology is a fascinating field and can add much nuance to pricing strategy beyond the fundamentals
#shopperinsights #icshoppers #shoppermarketing #behaviouralscience https://t.co/iL2lotcHjH

[Iona Carter @icshoppers]

There's a lot to celebrate here, and IMHO a lot to improve from a shopping presective.

👏 solutions merchandising always a winner, but
🤷‍♀️ hierarchy of messaging could be improved... the solution for the meal preparer's need (Latin flavour in 15 min…https://t.co/FbuXBsqLPt

[Iona Carter @icshoppers]

Hmmm... wished I'd gone to a betting shop to place money on my conviction that exactly this would happen...
Why retailers’ big bet on an online shopping boom went so disastrously wrong https://t.co/VZexTxppGI

[Iona Carter @icshoppers]

Is this news? Surely Black November has been with us for some time in one form or another?
Black Friday to become 'Black November' as shops draw up Covid-secure plans for sales frenzy https://t.co/oLx1UFQ9JN

[Essential Retail @EssRetail]

#ERWebinar It's October 1st and our editor @Cl_baldwin will be in a conversation with Tim Wheeler @WorkJam, Natalia Baldizzoni @kfc and Iona Carter @icshoppers to chat about how leading #brands are planning to cope with an uncertain future.

Register now> https://t.co/sPnqoJ5o2q

[Iona Carter @icshoppers]

@FreeportRemy @BBCNWT What, in this video, makes u think these are all students?