Happy Friday B2B Marketing Lovers! In our latest blog post we wrote "Over Time, MQLs Provide Diminish Returns"
Do you agree?
We'll be waiting for every attribution marketer to weigh in. @bizible
https://t.co/YMOUiSn3UF
Ok, we asked for insight on "Content Experience" and we'd have to agree with this guy. He knows enough to throw a whole conference on it apparently. Anyone else care to opine?
@ideasbyoz Content experience is content marketing's better half. Whether you're leveraging content for demand gen, ABM, or sales enablement, it's our job as marketers to turn that content into a compelling experience designed to drive conversions.
“Slack and email “cost” companies an average of $28,209 per employee every year. -via RescueTime
B2B Marketers can and should be aware of how much user attention we're fighting for- and create content that solves our customers' problems.
” https://t.co/IWQ6S42gKT
Is a 24.9% conversion rate from visitor to lead possible? Shoutout to @databoxHQ for featuring our best Ebook campaign (with our friends at @Cerosdotcom) https://t.co/49FjTnI5Zy
"Content Experiences" has replaced "Content Marketing" for some marketers (@randyfrisch we're not disagreeing with you). Do you think it's important in just #ABM or that all Brands can benefit from "Content Experiences"
SEO Lead Generation Tip #4: Don't neglect social when trying to rank in Google. Social impacts audience building, and backlinking- even if it's not taken into account directly. via our blog:
SEO Lead Generation Tip #3: Creating supplementary media for Content can help your team win the battle for distribution.
#ContentMarketing
https://t.co/hIFugleLiT
SEO Lead Generation Tip #2: What's your CTR on Organic Search? Finding this out can help you understand how to better title your pieces for a Rankings Boost.
Read about the process here: https://t.co/RmH8swUTAs
“One of the biggest differences between effective content marketers and those who fail is a documented strategy.” https://t.co/0rNwUy6A9Q via @ideasbyoz@seosyn#motivation#beawesome
Any marketers doing summer Fridays from the Beach? We're thinking of a Marketer's Meetup at Rockaway Beach, NYC. Who's interested? #B2BMarketing#Marketing#ContentMarketing
Organic Lead Gen Hack #6: Guest Blogging- only 6% of bloggers do it- and the benefits extend far beyond the backlink value.
More here:
https://t.co/cx6SEzIktR
Organic Lead Gen Hack #5: Content Upgrades. Can boost lead conversions by 70%!. Also, check out our friends at @beacon_by for more content on this topic.
Organic Lead Gen Marketing Hack #4 from our blog: "Executive Events" it may not be FREE free, but we'll bet conversion rates beat #Adwords. Sorry Google.
We know a few people doing it well (Shout out to @Snap_app we know you're killing it here.)
https://t.co/1UMQLQpHbd