Oz

Simple Software to help B2B Marketers get better results from their Company Blog. #DemandGen #ContentMarketing

[Oz @ideasbyoz]

Now Live from Cambridge, MA.

Use Oz + HubSpot.

https://t.co/ORyLtbMySo

#Hubspot #ConnectPartner

[Oz @ideasbyoz]

Happy Friday B2B Marketing Lovers! In our latest blog post we wrote "Over Time, MQLs Provide Diminish Returns"

Do you agree?

We'll be waiting for every attribution marketer to weigh in. @bizible

https://t.co/YMOUiSn3UF

[Oz @ideasbyoz]

Ok, we asked for insight on "Content Experience" and we'd have to agree with this guy. He knows enough to throw a whole conference on it apparently.  Anyone else care to opine?

[Randy Frisch @randyfrisch]

@ideasbyoz Content experience is content marketing's better half. Whether you're leveraging content for demand gen, ABM, or sales enablement, it's our job as marketers to turn that content into a compelling experience designed to drive conversions.

[Oz @ideasbyoz]

Content Marketing = Lead Gen. Here are a 16 ways that we do this at our company #B2BMarketing #ContentMarketing https://t.co/LVSsRONRFE

[Oz @ideasbyoz]

“Slack and email “cost” companies an average of $28,209 per employee every year. -via RescueTime

B2B Marketers can and should be aware of how much user attention we're fighting for- and create content that solves our customers' problems.

” https://t.co/IWQ6S42gKT

[Oz @ideasbyoz]

Is a 24.9% conversion rate from visitor to lead possible? Shoutout to @databoxHQ for featuring our best Ebook campaign (with our friends at @Cerosdotcom) https://t.co/49FjTnI5Zy

[Oz @ideasbyoz]

"Content Experiences" has replaced "Content Marketing" for some marketers (@randyfrisch we're not disagreeing with you). Do you think it's important in just #ABM or that all Brands can benefit from "Content Experiences"

[Randy Frisch @randyfrisch]

Three Ways to Use Content Experiences to Fuel Your Demand Generation Campaigns https://t.co/npuq2AYGw1 via @Uberflip

[Oz @ideasbyoz]

Good find from Mike. From deep in our blog archive...

[mike schleif @helices]

Pure Entertainment 49: Share a Recipe @IdeasByOz 50 Awesome Social Media Content Ideas for Killer Posts https://t.co/c2oXeN4snq

[Oz @ideasbyoz]

SEO Lead Generation Tip #4: Don't neglect social when trying to rank in Google. Social impacts audience building, and backlinking- even if it's not taken into account directly. via our blog:

[Oz @ideasbyoz]

SEO Lead Generation Tip #3: Creating supplementary media for Content can help your team win the battle for distribution.

#ContentMarketing
https://t.co/hIFugleLiT

[Oz @ideasbyoz]

SEO Lead Generation Tip #2: What's your CTR on Organic Search? Finding this out can help you understand how to better title your pieces for a Rankings Boost.

Read about the process here: https://t.co/RmH8swUTAs

[Oz @ideasbyoz]

SEO Lead Generation Tip #1 this week: Optimize with RankBrain in Mind.

The top 3 things we look for at Oz: (Below)

[Oz @ideasbyoz]

Building out a Content Marketing Team? Here are the roles you should consider, via @BrennerMichael and @MKTGInsiders.

https://t.co/FQL0OxJ3nJ

[Oz @ideasbyoz]

@MDSResource Thanks for the mention. Have you had any luck with behind-the-scenes photos with your account?

[Seosyn @Seosyn]

“One of the biggest differences between effective content marketers and those who fail is a documented strategy.” https://t.co/0rNwUy6A9Q via @ideasbyoz
@seosyn #motivation #beawesome

[Oz @ideasbyoz]

Any marketers doing summer Fridays from the Beach? We're thinking of a Marketer's Meetup at Rockaway Beach, NYC. Who's interested? #B2BMarketing #Marketing #ContentMarketing

[Oz @ideasbyoz]

Organic Lead Gen Hack #6: Guest Blogging- only 6% of bloggers do it- and the benefits extend far beyond the backlink value.

More here:

https://t.co/cx6SEzIktR

[Oz @ideasbyoz]

Organic Lead Gen Hack #5: Content Upgrades. Can boost lead conversions by 70%!. Also, check out our friends at @beacon_by for more content on this topic.

[Oz @ideasbyoz]

Organic Lead Gen Marketing Hack #4 from our blog: "Executive Events" it may not be FREE free, but we'll bet conversion rates beat #Adwords. Sorry Google.

We know a few people doing it well (Shout out to @Snap_app we know you're killing it here.)

https://t.co/1UMQLQpHbd

[Oz @ideasbyoz]

We're tweeting from the beach. Happy 4th of July to our fellow #B2BMarketers. #BeerOrCoffee? #Fireworks